| EVENT REPORT 06.23.08 4:36 PM |
PRINT | SEND TO A FRIEND |
|
| Sneak Peek |
| Lingerie Française chose the Carlu to preview the fall/winter collections of 11 designers, including Chantelle and Lejaby, with the aim of promoting the French brands in the Toronto market. |
|
Eleven lingerie brands from France previewed their fall/winter collections at "The Art of Seduction" at the Carlu Thursday evening. The event marked the second time in a year that Lingerie Française—an organization that promotes French lingerie around the world—staged a fashion show in Toronto. (The first show was in November at Hazelton Lanes.)
Elodie Bouchon, international business developer and marketing director for Lingerie Française, said Toronto has a lot of growth potential in the lingerie market. "The marketing objective of this show is to make the brands better known and increase the awareness, especially in Ontario," she said. Arnaud Presti of Run Productions, who helped plan the event with Bouchon, added, "The event was a success in Toronto last year and France thought it was a good opportunity to come back with different brands. The show is very targeted because it's to get the consumers' attention about the style of French lingerie." The show received funding from Delfi-La Mode de France, the Committee for the Development and Promotion of French Clothing. |
|
CONTINUED > |
|
|
PHOTO GALLERY |
 | The finale of the fashion show brought out models wearing all of the participating lingerie brands.
Photo: Courtesy of George Pimentel |
|
|
 | A U-shaped runway enclosed an additional seating area for guests.
Photo: Courtesy of George Pimentel |
|
|
 | Models posed in front of a poster that featured the brand logos from the show.
Photo: Courtesy of George Pimentel |
|
|
 | Guests received gift bags with items from each of the 11 brands participating in the show.
Photo: BizBash |
|
|
|
|
|
|
A white U-shaped runway set up in the Carlu's concert hall included a stage area, where singer Cindy Gomez performed "La Vie En Rose" to open the show and Glen Baxter of Fashion Television gave opening and closing remarks. A screen backdrop differentiated each designer's collection, as well as changing music and lighting.
Bouchon said one of the challenges of putting on a lingerie fashion show is finding the right models. "It's difficult for lingerie because we have to have models with bigger cup sizes and perfect skin," she said. "Also, the models have to feel comfortable, and we have to ask them to be sure they will be able to walk in lingerie in front of 400 people." Twenty Toronto-based models walked in the show, which preceded a reception with hors d'oeuvres, wine, and champagne. Event sponsors included Perrier and Clarins.
—Erin Letson
RELATED TOPICS
Lingerie Française, Perrier, Clarins
MORE EVENT REPORT STORIES
Feist Steps in to Perform at Holt Renfrew's Holiday Window Unveiling
Venetian Ball Recreates Piazza San Marco With 30-foot Bell Tower, Starry Night Lighting
Baycrest Foundation Stages Ballroom Dance Competition for Annual Gala
Microsoft Introduces Windows 7 With Cute Kid, Product Vignettes
Thomas Sabo Product Launch Dresses Ultra With Black Feathers, Roses
MORE STORIES ABOUT PERRIER
Boobyball Adopts Kitschy Cruise Theme With Lido Deck Games, Models Dressed as Captains
Wine & Food Fest Mixes Edible and Musical Offerings
MORE STORIES ABOUT CLARINS
Jeanne Lottie's Pink Bedroom Party Gets New Format, New Venue
| More Suppliers/Venues to Consider |
ADVERTISEMENT |
|
|
|
School Bakery & Cafй
Chalkboards, McIntosh apple centrepieces, and encyclopedias fill this Liberty Village spot, opened by chef Brad Moore (formerly of Xacutti and Eleven) in early December 2008. A school bell rings at 3:30 p.m. every day to announce ‛Detention,“ which is when the restaurant begins to serve cocktails with names like Hot for Teacher and Straight A’s. More >>
EMAIL THIS RESOURCE |
|
Melodious Vibes Music Group
Performing since 1995, Melodious Vibes provides sound entertainment and can perform in any function imaginable. Music styles ranging from classic and modern jazz, Latin, R&B, pop, funk, and house help set the tone for listeners of all ages. More >>
EMAIL THIS RESOURCE |
|
Malabar Ltd.
Malabar has long held a reputation for being Canada's top source for costume supplies (it was voted Best Costume Shop in 2008 by NOW Magazine), but did you know it can help with your event planning too? Malabar's special event division will work with you through every stage to make your event spectacular. More >>
EMAIL THIS RESOURCE |
| |
|
|
|
|
|
|
|
