| EVENT REPORT 09.23.08 1:00 PM |
PRINT | SEND TO A FRIEND |
|
| Block Party |
| To inaugurate its new HD television studio, the Score hosted a street party at King and Peter with soccer demonstrations, a mechanical bull ride, and performances by bands like the Trews, Inner City Surfers, and Kardinal Offishal. |
|
Rather than celebrate its 10th anniversary, network executives for 11-year-old sports channel the Score decided to hold off on throwing a party until they could unveil the new HD studio. Hundreds of sports fans attended the unveiling and street party Saturday at the corner of King and Peter streets to fete the network’s new home.
“We’ve been essentially operating out of a phone booth for years, and this is the next level,” said Brendan Fyfe, director of product development at the Score. “We decided we wanted to do something to show who we are. And something for our partners and fans who have watched us grow from a small network to what we are today.” |
|
CONTINUED > |
|
|
PHOTO GALLERY |
 | In addition to watching musical performances on stage, fans had the opportunity to play video games or relax in a beer garden.
Photo: Amy Lazar |
|
|
 | Sports network the Score unveiled its new HD studio with a street party at King and Peter streets.
Photo: Amy Lazar |
|
|
 | Canadian band The Trews performed at the event.
Photo: Amy Lazar |
|
|
 | Soccer players performed tricks on the street outside the studio.
Photo: Amy Lazar |
|
|
 | Contestants rode an oversize Schick razor—similar to a mechanical bull—outside the Score's new studio.
Photo: Amy Lazar |
|
|
|
|
|
About 350 V.I.P. guests attended a private party on the studio's fourth floor balcony while officials closed the streets below for a block in each direction so hundreds of fans could enjoy a beer garden, play video games, watch soccer trick demonstrations, and ride a giant Schick razor.
The Score broadcast live from the event—planned by Krista Slack + Associates—at 7 p.m. The party, which started at 4 p.m. and continued until 10 p.m., featured appearances by Toronto Raptor Jermaine O’Neal, WWE wrestlers CM Punk and Natalya, hockey legend Wendel Clark, and Olympic gold medalist Donovan Bailey. Bands including The Trews and Inner City Surfers performed on a stage set up outside the studio. Kardinal Offishal, DJ Darrin Pfeiffer from the band Goldfinger, and DJ Dopey also entertained the crowd.
The Toronto Sun sponsored the event.
—Amy Lazar
RELATED TOPICS
The Score, The Toronto Sun
MORE EVENT REPORT STORIES
OCAD Gala Kicks Off Mystery Art Sale
MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute
Developer Hosts Green Cocktail Party, Mini Trade Show to Unveil Eco-Friendly Homes
New Moon Premiere Beckons 10,000 People and 2 Live Wolves
Dark and Moody Accents, Animal-Inspired Decor Appear on Tabletops at Diffa's Dining by Design
MORE STORIES ABOUT THE TORONTO SUN
Budweiser Brings 20-Foot Plane to Yonge-Dundas Square for Super Bowl Contest
| More Suppliers/Venues to Consider |
ADVERTISEMENT |
|
|
|
BarChef
In the fashion district on Queen Street West, BarChef has become the foundation for Toronto’s cocktail culture. From the moment you enter, the essence of fresh herbs, spices, and caramelized fruits engulfs your senses. More >>
EMAIL THIS RESOURCE |
|
European Elegance Inc.
Making an unforgettable impression requires creativity, passion, and experience. The professional staff at European Elegance use their attention to detail and personal vision to create flawless, stunning events. More >>
EMAIL THIS RESOURCE |
|
It's My Potty—V.I.P. Portable Restrooms
It's My Potty prides itself on the largest selection of clean, classy, and elegant portable restrooms available today. They have many styles and sizes to choose from, starting with single units all the way up to the 24- and 32-foot ultra-luxurious Royal Flush. More >>
EMAIL THIS RESOURCE |
| |
|
|
|
|
|
|
|
