| EVENT REPORT 10.06.08 11:54 AM |
PRINT | SEND TO A FRIEND |
|
| Ad Network |
| DJ Samantha Ronson's involvement in Microsoft Advertising's Canadian launch attracted enough interest from local ad agencies to convince organizers to convert an intimate dinner into a large cocktail reception. |
|
An appearance by celebrity DJ Samantha Ronson—recently confirmed to be Lindsay Lohan's girlfriend—at the Microsoft Advertising launch Thursday at Kultura generated such an overwhelming response from guests that organizers had to switch up their plans for the night just a few days prior to the event. “We had to basically reevaluate the whole evening,” said Trish Knox of TK Events Inc., who worked with the company to plan the launch.
“Initially it was going to be a dinner for 80 to 100 guests,” said Knox, noting that close to 200 guests confirmed their attendance. “We thought we’d just turn it into a stand-up cocktail reception.” Kultura removed its dining tables and chairs to make room for the crowd, and Knox brought in furnishings from Contemporary Furniture Rentals to create a lounge. She also placed plasma televisions on each of the three floors to ensure all guests could view the announcements and speeches about Microsoft’s new advertising network, DRIVEpm. (Microsoft is also the exclusive provider of display advertising on Facebook.) |
|
CONTINUED > |
|
|
PHOTO GALLERY |
 | Creative Visual Solutions designed decals and mobiles of the Microsoft Advertising logo for the event.
Photo: BizBash |
|
|
 | A juggler and contortionist from Zero Gravity Circus performed on the street outside Kultura.
Photo: BizBash |
|
|
 | Microsoft paid tribute to the DRIVEpm ad network by creating a signature cocktail called the Rum Driver, which featured pomegranate juice, sour apple and an edible flower.
Photo: BizBash |
|
|
 | Event organizers removed Kultura's dining room fixtures and brought in furnishings from Contemporary Furniture Rentals to create the feel of a lounge and make room for the crowd.
Photo: BizBash |
|
|
 | Celebrity DJ Samantha Ronson played for 200 guests at the event.
Photo: Courtesy of Leigh Tynan |
|
|
|
|
|
“We’re officially launching and unveiling Mircosoft Advertising to the Canadian market, and we’ve invited representatives from advertising media agencies this evening as well as some of our direct advertisers,” said Jodi Kasten, director of sales for Microsoft Advertising Canada, who noted that the guest list impacted the choice in venue.
“When we’re working with the media agencies the audience tends to be a little bit younger,” Kasten said. “We thought we needed to have something that was fun and cool and hip, and we also wanted to choose a venue where people could move around and mingle. We also have a celebrity guest DJ which is very popular and everybody is really excited. It’s the hot ticket in town tonight.”
—Susan O'Neill
RELATED TOPICS
Microsoft Advertising Canada, DRIVEpm, Facebook, Samantha Ronson
MORE EVENT REPORT STORIES
OCAD Gala Kicks Off Mystery Art Sale
MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute
Developer Hosts Green Cocktail Party, Mini Trade Show to Unveil Eco-Friendly Homes
New Moon Premiere Beckons 10,000 People and 2 Live Wolves
Dark and Moody Accents, Animal-Inspired Decor Appear on Tabletops at Diffa's Dining by Design
MORE STORIES ABOUT FACEBOOK
Poll Results: Planners Find Facebook a Useful Distraction
In the News: Low-Key Event Sponsorships Thrive, Victoria's Secret Show Returns to New York
In the News: Evite Losing Event Edge, Ben Stein Wants More Meetings
MORE STORIES ABOUT SAMANTHA RONSON
CTV Uses Office Space Under Renovation for eTalk TIFF Party
| More Suppliers/Venues to Consider |
ADVERTISEMENT |
|
|
|
Allen Lambert Galleria, Brookfield Place
Unique, Prestigious, Spectacular
Brookfield Place represents the ultimate expression of modern urban commerce and culture. It is a landmark address deeply rooted in the commercial, cultural and social fabric of Toronto. More >>
EMAIL THIS RESOURCE |
|
Decor & More Inc.
Decor & More Inc. is Canada’s most-recognized name in designing and producing creative and memorable events, tradeshow booths, fund-raising galas and more! Their full in-house offering of floral, lounge furnishings, image and graphics, event coordinators, event designers, tabletop specialists, and production crew ensure every event is executed with incomparable quality and great value. More >>
EMAIL THIS RESOURCE |
|
Exclusive Affair Rentals Inc.
Exclusive Affair Rentals offers an unparalleled selection of bold china settings from classic to contemporary, exquisite seating selections, dynamic tabletop accoutrements, and dramatic presentation pieces. We strive to ensure your guests are left with a striking impression and an overwhelming satisfaction, even after the last votive candle has its final flicker. More >>
EMAIL THIS RESOURCE |
| |
|
|
|
|
|
|
|
