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BEST OF 2008 11.24.08 8:00 AM

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Innovative Product Placement

PHOTO GALLERY

CS magazine's green-themed Seeds of Spring event in Chicago featured lots of eco-friendly touches, including a chandelier made of recycled water bottles from sponsor Fiji.

Photo: BizBash

For a party celebrating the launch of a new cocktail by French liqueur company Cointreau in New York, planners created a backdrop of the brand's bottles to replace the typical step-and-repeat in the arrival area.
Photo: BizBash

For the season premiere of The Tudors, Showtime worked with One Source Visual Marketing to turn the facade of New York's Sheraton Hotel & Towers into a castle by draping stone-patterned mesh vinyl over the building.
Photo: Elevation Photos

To show off Allsteel's new Acuity chair in New York, EventQuest created artistic installations that incorporated the product into different scenarios, including a cold room with a chair frozen inside a block of ice.
Photo: Digital Diva

—Lisa Cericola & Mark Mavrigian
Showtime, Fiji Water, CS Magazine, Cointreau, Allsteel

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