| BEST OF 2008 11.24.08 8:10 AM |
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| The Year's Smartest Strategies and Most Innovative Ideas |
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Performance artists greeted guests at the entrance to the Watermill Center's summer benefit in the Hamptons.
Photo: aliceandchris.com for BizBash
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Sure, 2008 isn't actually over yet. But as we get closer to 2009, it seems like a good time to take a look back at the innovative strategies, people, and ideas from this year that are sure to inspire events well into the future.
And, OK, we might as well confess, we put this package together for our final 2008 magazine issues in New York, Los Angeles, Chicago, and Washington, which have already been printed and mailed. So while we didn't feature ideas from all of 2008, we think you'll find some good ideas here nonetheless. Here are all of the stories from that package:
Spiced-Up Staging
Fashion Forward
Andrew Barrett is driving big sales increases at LG Canada with large event sponsorships, including a new series of fashion industry partnerships.
Profit Centers
Elizabeth Baker Keffer has turned around Atlantic Media's event division, sharpening its content-heavy programs and making them profitable.
New Ideas for Step-and-Repeats, Activities, and Entertainment
Change in Washington
André Wells offers an alternative to classic D.C. entertaining: decor-heavy evenings ripe with surprises.
Ceiling Makeovers
Scripting Reality
Valerie Brown is promoting Bravo's new and returning series with attention-getting stunts and tours.
Return on Investment
Lee Kite keeps sponsors coming back—with more than $2 million for one benefit.
New Ideas for Food and Decor
Home Maker
Jessica Meisels launched the Malibu beach house marketing pop-up, a format she kept alive this summer in the face of legislative challenges.
Lighting Takes Center Stage
Campaign Crusader
Yosi Sergant used youth-friendly ideas and instantly iconic artwork to help Barack Obama's grassroots efforts.
Car Talk
Andy Fuzesi revamped the dates of the L.A. Auto Show, doubling press attendance and boosting its international profile.
Grand Entrances
The Rebound
Sarah Schnell helped Diffa/Chicago's gala win back sponsors—and increase its revenue by 63 percent.
Slow Fizz
Kevin Tressler taught China how to drink Coke in an eight-year campaign that culminated at the 2008 Olympic Games.
Bird's-Eye View
Food Chain
Lee Brian Schrager, the man behind the South Beach Wine & Food Festival, this year set his sights on Manhattan, launching an ambitious sister event.
Innovative Product Placement
Off the Books
Comic-Con has grown from a modest gathering in a hotel basement to a convention that attracts big-time talent, sponsors, and exhibitors.
Building a Reputation
Tracy Bowie is incorporating eco-friendly practices throughout Canada's biggest interior-design trade show.
MORE BEST OF 2008 STORIES
Slow Fizz
The Rebound
Car Talk
Change in Washington
Scripting Reality
MORE STORIES ABOUT
N.H.L. Moves Award Show to Palms in Effort to Ramp Up Celebrity Factor
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Allstream Centre
Allstream Centre, Canada’s newest, and most environmentally responsible conference centre, will feature panoramic lake views and natural light throughout. It will also feature Toronto’s largest column-free ballroom for gala events, and becomes the perfect venue for hosting Green Meetings and Conferences due to its targeted LEED Silver certification. More >>
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Advanced Tent Rental
Since its inception, Advanced Tent Rental has grown to become one of Canada’s premier tent rental service providers. The quality of its temporary structures and its unsurpassed service have made Advanced Tent Rental the number one choice for events of all sizes in the Greater Toronto Area and across Southern Ontario. More >>
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Scavenger Hunt Anywhere
Scavenger Hunt Anywhere is the leading provider of teambuilding scavenger hunts for corporate teams at meetings, conferences, incentive programs, and off site. A scavenger hunt is a lot of fun, a strong relationship-builder, and an active way to get to know a city or resort location. More >>
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