| EVENT REPORT 08.24.09 3:06 PM |
PRINT | SEND TO A FRIEND |
|
| Luxury Scent |
| Cadillac unveiled its new fragrance for men during a cocktail party at the City Cadillac GMC dealership. |
|
A red carpet, vintage cars, and an R&B group dressed up the City Cadillac GMC dealership on Victoria Park Avenue Thursday for the Canadian launch of Cadillac, a new fragrance for men created in conjunction with Beauty Contact Inc. (the global licensee for Cadillac Fragrances) that hits stores in Canada this fall. “At the moment, we’re just introducing it to the press and celebrities. We’re just letting people know that we’re coming out with a fragrance,” said Alwyn Stephen, president and C.E.O. of Beauty Contact Inc.
The automobile manufacturer called on Julia Che and Trisha Lepper of Lotus Leaf Communications to plan and execute the event for 300 guests, including media representatives and Cadillac owners. The firm looked to the design of the bottle and packaging as inspiration for the black and white decor. “We wanted to bring a clean, fresh feel to the space,” Lepper said. “We wanted to go with a dealership because it was easier to get the cars and to showcase the Cadillac imagery. We liked the courtyard space out front and felt we had a little bit more to play with [at this location]." |
|
CONTINUED > |
|
|
PHOTO GALLERY |
 | | Vintage Cadillacs sat on display in the courtyard outside the City Cadillac GMC dealership on Victoria Park Avenue. |
|
|
 | Bottles of the fragrance—embossed with the Cadillac logo—were on display throughout the venue.
Photo: Emma McIntyre for BizBash |
|
|
 | A pre-production model of the Cadillac 2010 SRX sat inside the showroom.
Photo: Emma McIntyre for BizBash |
|
|
 | Belinda Brady and her band performed during the cocktail reception.
Photo: Emma McIntyre for BizBash |
|
|
 | eTalk host Ben Mulroney chatted with Alwyn Stephen, president and C.E.O. of Beauty Contact Inc., at the event.
Photo: Emma McIntyre for BizBash |
|
|
 | Green orchids from Percy Waters Florist topped cocktail tables and fragrance displays.
Photo: Emma McIntyre for BizBash |
|
|
 | Bartenders offered cocktails made with Glenfiddich Single Malt Scotch Whisky.
Photo: Emma McIntyre for BizBash |
|
|
 | Marben catered the event and supplied a selection of hors d'oeuvres, including mini beef Wellingtons.
Photo: Emma McIntyre for BizBash |
|
|
 | Servers passed duck-proscuitto corn bread hors d'oeuvres to guests.
Photo: Emma McIntyre for BizBash |
|
|
 | Marben served mini caprese salads in phyllo pastry shells.
Photo: Emma McIntyre for BizBash |
|
|
|
|
|
|
Dealership owner Mike Carmichael arranged to have a variety of vintage cars on display outside the dealership, including four Cadillac Eldorados, the oldest of which dated back to 1958. “We wanted to bring in examples of the history of the brand,” he said, noting that General Motors has been making Cadillacs for 100 years. A pre-production model of the 2010 Cadillac SRX was also on display.
Servers passed a selection of hors d’oeuvres from Marben—including duck-proscuitto corn bread, mini beef Wellingtons, shrimp ceviche tacos, and mini caprese salads—and bartenders offered a cocktail called the Whisky Sour Caddy to guests. Belinda Brady performed during the cocktail reception.
Event sponsors included Glenfiddich Single Malt Scotch Whisky, Vitaminwater, and Scotch Irish Brewing.
—Susan O'Neill
RELATED TOPICS
Cadillac, General Motors Ltd.
MORE EVENT REPORT STORIES
OCAD Gala Kicks Off Mystery Art Sale
MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute
Developer Hosts Green Cocktail Party, Mini Trade Show to Unveil Eco-Friendly Homes
New Moon Premiere Beckons 10,000 People and 2 Live Wolves
Dark and Moody Accents, Animal-Inspired Decor Appear on Tabletops at Diffa's Dining by Design
| More Suppliers/Venues to Consider |
ADVERTISEMENT |
|
|
|
J.C.C.C.
A spectacular 120,000-square-foot facility that includes a theatre, several banquet spaces, and modern, light-filled meeting rooms, the J.C.C.C. has evolved over the last 10 years from its humble beginnings as a cavernous printing plant. Featuring clean, classic architectural lines in every space and possessing all of the amenities needed for a successful corporate event, the J.C.C.C. has a room ideal for your next conference, banquet, concert, fashion show, award gala, or wedding. More >>
EMAIL THIS RESOURCE |
|
a la Carte Kitchen Inc.
Whether it is a large corporate function or an intimate social gathering in your home, creating smashing successes is a la Carte Kitchen’s culinary and event planning specialty. Weddings, gala fund-raisers, meetings, breakfasts, and lunches—they do it all and more. More >>
EMAIL THIS RESOURCE |
|
Malabar Ltd.
Malabar has long held a reputation for being Canada's top source for costume supplies (it was voted Best Costume Shop in 2008 by NOW Magazine), but did you know it can help with your event planning too? Malabar's special event division will work with you through every stage to make your event spectacular. More >>
EMAIL THIS RESOURCE |
| |
|
|
|
|
|
|
|
