| EVENT REPORT 10.30.09 12:22 PM |
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| Thomas Sabo Product Launch Dresses Ultra With Black Feathers, Roses |
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Thomas Sabo invited 250 journalists, stylists, and local celebrities to Ultra for the launch of the brand’s new line of watches Wednesday. The company, which also has a collection of charms and sterling silver jewelry, worked with Faulhaber PR to produce the event. “They flew their own merchandisers in to work with us and they shipped in all of the product and displays,” said Christine Faulhaber, who traveled to London for the international market launch at Somerset House on July 1. “We’re recreating [the event] here.”
Product displays surrounded the room, and a long table topped with jewelry, dark red roses, black candelabra, and black feathers sat in the centre of the space. “It’s very important for us to have a look for our brand. It’s important that the audience gets to know about the world of Thomas Sabo,” said international PR manager Sonja Opel. "The new sterling silver collection for fall/winter is very dark. The inspiration is the theatre and the stage, so we have created atmosphere and played with the lighting." |
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PHOTO GALLERY |
 | Black candelabra, roses, and feathers dressed the main display table.
Photo: BizBash |
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 | Displays showcasing the brand's fall/winter 2009 sterling silver collection sat on a table in the centre of the venue.
Photo: BizBash |
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 | Thomas Sabo logos adorned mirrors on the wall above a display of the brand's new collection of watches.
Photo: BizBash |
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 | Thomas Sabo unveiled its new watch collection, created to mark the company's 25th anniversary, to 250 guests at Ultra.
Photo: BizBash |
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 | Organizers placed a black and white branded step-and-repeat on the Ultra patio.
Photo: BizBash |
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 | Servers offered a vodka cocktail called the Rock and Rose to guests.
Photo: BizBash |
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Ultra catered the event and servers passed hors d’oeurves like spoons of risotto and a cocktail called the Rock and Rose—a black vodka concoction with a red rose petal floating on top. DJ Steve Fernandez spun tunes for guests while screens placed throughout the space broadcast product images and the tagline "Time for Party."
In addition to the London launch, Thomas Sabo has held similar events in Australia and Hong Kong to unveil the watch collection, which was created to mark the brand’s 25th anniversary. The company plans to open retail locations in Toronto and Vancouver next year.
—Susan O'Neill
RELATED TOPICS
Thomas Sabo
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