| ASK AN EXPERT 03.02.05 12:00 AM |
PRINT | SEND TO A FRIEND |
|
| Ask an Expert: Choosing Wine |
|
FROM NEW YORK Anthony Giglio is a wine expert and author of Cocktails in New York (Rizzoli New York, November 2004). Besides guest speaking on wines at events such as the South Beach Wine & Food Festival, he also helps event planners choose wines for events.
Do guests notice the quality of the wine they’re drinking at events?
A lot of people aren?t paying attention because of the sad reality that at most functions, the wine is the least thoughtfully chosen thing at the event. They've come to expect mediocrity.
When you choose a wine for a large event, do you have to choose
something straightforward and unexciting, or do you choose something
unusual that might pique guests’ interests?
I absolutely choose the latter. I never, never ever want to pick a
chardonnay or a merlot simply because there are [other wines that are]
terrific values. Because of chardonnay and merlot’s popularity—they’re
two of the most popular varietals right now—they’re overmade. They show
no personality from bottle to bottle, brand to brand. A $7 chardonnay
tastes like cheap movie popcorn. There are so many other grapes that
you can get for under $10. Spain is the land of the greatest bargain in
the world right now. You can get great whites and reds for $8.
New Yorkers are very jaded. Is it hard to find something that’s going to impress them?
No, they’re not hard to impress. Especially at an event where it’s not
wine snobs. People are so pleased to be getting something different at
a function, and say, "Wow, this is something I’ve never had before.
What is it?”
Do you tailor your wine choices to the crowd, whether it’s old or young, or a certain profession?
Young people tend to be more open and more adventurous. An older crowd,
the moneyed classes, and sixtysomething crowd, they want fancier wine,
they want Europe. They don’t want California. So I’ll try to find
something Old World, because it’s considered in better taste and better
pedigree. They want European pedigree so they feel like they’re getting
something special, and getting their money’s worth.
What about dessert wines?
People are getting more accustomed to seeing wines surround a meal.
I’ve done events where the dessert wine is dessert, and they’ll put
that alongside a cheese course. It’s definitely a food trend that
you’ll see a cheese plate instead of a dessert, and paired with one
final wine that’s served in a pretty small portion that doesn’t cost a
lot. If you did a sherry or port, it’s a one or two-ounce pour at most.
Sherry with a cheese course is delicious. Unless it’s a blue [cheese],
then I would use a sauternes or something sweet.
—Suzanne Ito
Photo: Stacey Rimassa
MORE ASK AN EXPERT STORIES
Ask an Expert: Which Sponsors Are Spending Now
Ask an Expert: Auditing Event ROI
Ask an Expert: Matching Sponsors With Events
MORE STORIES ABOUT
N.H.L. Moves Award Show to Palms in Effort to Ramp Up Celebrity Factor
| More Suppliers/Venues to Consider |
ADVERTISEMENT |
|
|
|
BarChef
In the fashion district on Queen Street West, BarChef has become the foundation for Toronto’s cocktail culture. From the moment you enter, the essence of fresh herbs, spices, and caramelized fruits engulfs your senses. More >>
EMAIL THIS RESOURCE |
|
IceFX
A leader in specialty decor within the event industry, IceFX, a division of The Iceman, creates the most innovative dynamic and creative ice sculptures. Its goal is to exceed its clients' expectations with every project.
IceFX can assist in promoting a company, a product, or service that will draw media exposure as well as public attention. More >>
EMAIL THIS RESOURCE |
|
Run Productions Inc.
Run is a modern and innovative event production company that specializes in creating upscale functions and corporate events, as well as fashion shows. They offer clients a sophisticated, stylish approach to event planning that ensures memorable events. More >>
EMAIL THIS RESOURCE |
| |
|
|
|
|
|
|
