The food at the event carried the raw theme, with Barone and Tong providing a sashimi station, an oyster bar, and hors d'oeuvres like organic beef tenderloin tartare and tandoori wild salmon with coriander yogurt served on platters like granite slabs and lightboxes. A long table showcased greens in their planters, which catering staff turned into salads. Guests received raw maple on a stick as they exited the party.

Graham said she sought out culturally savvy companies to partner with Raw Design—whose projects include the new downtown Mini dealership and the Cube condos on College Street—for the launch. Glenfiddich set up a scotch tasting bar, and Rich Prosecco and Steam Whistle also provided beverages; the furniture company Dietiker Switzerland created a red lounge area for extra seating. Window decals, lights from Artemide, and a few floral arrangements by Marlene Shiff of the clothing store Boutique Le Trou rounded out the simple decor.   —Erin Letson