Morettin created atmosphere by filling two fireplaces with tealights, which she placed throughout the venue in an effort to avoid any decor costs. "We don't spend any money on decor. We're trying to leverage our sponsors to create visual appeal," she said. Flirty Girl Fitness—the studio that offers classes in pole and lap dancing—provided dancers for a burlesque performance. Telus created a lounge for guests and offered Pink Pearl cupcakes to those who posed for photos with the new pink BlackBerry Pearl phone. Models wearing angel wings also posed for pictures at a display sponsored by Diesel fragrances.

Morettin reported that the name recognition associated with Rethink Breast Cancer helped to secure sponsorships this year. In fact, several companies approached the organization offering to help out with the event, including the HGTV program Petal Pushers, which debuts this summer. "They approached us and asked if they could be a part of it [and provide the flowers]," Morettin said. "We find that people are coming to us now."

Event sponsors included Schick Quattro, Speed Stick, Telus, Diesel, Finlandia, Moët, Belvedere Vodka, Yellow Tail, and New Balance.   —Susan O'Neill