| EVENT REPORT 08.21.08 1:09 PM |
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| Eating Greens |
| General Mills launched the new Green Giant Essentials line to the media with four dishes prepared by chef Dana McCauley, who demonstrated the recipes and took questions at the event. |
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Frozen vegetables aren't usually considered gourmet fare, but General Mills aimed to convey their great taste at a media launch for the new Green Giant Essentials line Wednesday afternoon. The four frozen vegetable blends—two types of fibre, an omega-3, and an antioxid mixture—accompanied mains prepared by chef and food consultant Dana McCauley.
Inspired by decorative napkins illustrating kitchen and box gardens, interior stylist Janette Ewen decorated Dish Cooking Studio using baskets and bowls filled with a variety of fresh produce. Small cube vases at each place setting held mini kale leaves shaped as flowers, and an ice sculpture of the Green Giant logo greeted guests at the door. |
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As 22 guests dined on one of four prepared lunches featuring the new products—including turkey scallopine and crumb-topped salmon—McCauley and General Mills Canada's registered dietician Pierrette Buklis held a cooking demonstration and took audience questions. General Mills employees will try the meals at an internal launch Thursday
"We chose Dish because it has a high-end boutique feel that reflects the Green Essentials brand," said Catherine Jackson, corporate communications manager at General Mills Canada. Green Giant Essentials debuts in stores the second week of September.
—Erin Letson
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RELATED TOPICS
General Mills,
Green Giant Essentials
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