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<title>BizBash Toronto News</title>
<link>http://www.bizbash.com/toronto</link>
<description>BizBash Toronto is the go-to place for ideas and resources for special events and meetings.</description>
<language>en-us</language>
<ttl>60</ttl>
<item><title><![CDATA[EVENT REPORT: Audi Unveils Sports Car and Magazine in Downtown Parking Lot]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/15908_audi_unveils_sports_car_and_magazine_in_downtown_parking_lot.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e15908standalone.jpg"  /></p>]]><![CDATA[<p>Although Audi Canada recently opened a new Toronto showroom, the German automobile manufacturer chose to hold the launch of the new Audi R8 V10 sports car and the Canadian edition of <em>Audi Magazine </em>inside a tent in a downtown parking lot Monday. "We wanted to have a good central location with enough space," Karsten Ruwoldt, director of marketing and product management for Audi Canada, said of the Mercer Street venue, located across the street from <a href="http://www.bizbash.com/toronto/content/resource/801225_hotel_le_germain.php">Hotel Le Germain</a>. "We also have a marketing partnership with the hotel. It's a great partner for our brand and a very good fit for us."</p>
<p>Audi called on <a href="http://www.bizbash.com/toronto/content/resource/787926_infield_marketing_group.php">InField Marketing Group</a> to plan the event and invited 600 people&mdash;owners, dealers, prospective clients&mdash;to the cocktail reception, set amid a range of Audi vehicles.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/15908_audi_unveils_sports_car_and_magazine_in_downtown_parking_lot.php</guid>
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<item><title><![CDATA[EVENT REPORT: Mondavi Builds Replica of Napa Vineyard for Tasting at Nathan Phillips Square]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/15881_mondavi_builds_replica_of_napa_vineyard_for_tasting_at_nathan_phillips_square.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e15881standalone.jpg"  /></p>]]><![CDATA[<p>The Robert Mondavi Winery partnered with the TD Canada Trust Toronto Jazz Festival to bring its Discover Wine Tour to Canada for the first time this weekend. The event, which kicked off with a V.I.P. cocktail reception hosted by Margrit Mondavi on Thursday evening, included three days of wine tastings, food pairings, and seminars in a pavilion designed to replicate Robert Mondavi&rsquo;s Napa Valley vineyard at <a href="http://www.bizbash.com/toronto/content/resource/788616_nathan_phillips_square.php">Nathan Phillips Square</a>.</p>
<p>&ldquo;The event here is extraordinary," Mondavi said of the jazz festival. "I&rsquo;m very happy to be here and to celebrate, as I always do, my wonderful husband, who was such an inspiration and had such a passion for wine." Mondavi's attendance at the event marked the first time she has joined the tour, now in its third year. In 2009, the tour has visited Phoenix, Dallas, New Orleans, and the Food &amp; Wine Festival at National Harbour near Washington. The tour will also stop in Seattle, Chicago, Atlanta, and San Diego this year.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/15881_mondavi_builds_replica_of_napa_vineyard_for_tasting_at_nathan_phillips_square.php</guid>
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<item><title><![CDATA[EVENT REPORT: Freed Developments Reveals Designer Partnerships at Fashion House Cocktail Party]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/15855_freed_developments_reveals_designer_partnerships_at_fashion_house_cocktail_party.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e15855standalone.jpg"  /></p>]]><![CDATA[<p>In these challenging times for the real estate industry, Toronto condo developers are trying harder than ever to set their projects apart from the competition. Freed Developments&rsquo; latest marketing move? Calling on 11 fashion designers to furnish a floor in the still-to-be-constructed Fashion House condos&mdash;and throwing a cocktail party for media, investors, and buyers to announce the partnerships.</p>
<p>&ldquo;The party gives people a chance to interact with designers, so it becomes more than just &lsquo;This guy designed my floor.' It&rsquo;s about meeting him and finding out why he joined the project,&rdquo; said AJ Manji, marketing and business development manager at Freed Developments. He added that the company will launch a new Fashion House Web site next week with video clips of each designer and examples of their work.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/15855_freed_developments_reveals_designer_partnerships_at_fashion_house_cocktail_party.php</guid>
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<item><title><![CDATA[EVENT REPORT: Law Firm Hosts Rooftop Fashion Show for Bank Executives]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/15854_law_firm_hosts_rooftop_fashion_show_for_bank_executives.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e15854standalone.jpg"  /></p>]]><![CDATA[<p>Painted ladies, a runway show, and cocktails on a rooftop patio aren't elements you'd typically find at a law firm party attended by (mostly male)&nbsp;senior bank executives, which is exactly why Isabella Ben-David, a marketing and event specialist with Aird &amp; Berlis L.L.P., chose to switch things up by hosting a client party on the <a href="http://www.bizbash.com/toronto/content/resource/803989_ultra.php">Ultra</a> patio Wednesday. &ldquo;Every year the Financial Services Group in our company holds an event for our clients. This year they wanted it to be a little more exclusive,&rdquo; said Ben-David, who added that group members thought a fashion show would create an interesting vibe for the event.</p>
<p>&ldquo;Last year the event had a Muskoka theme, and the year before it was Hawaiian,&rdquo; she said of the firm's annual summer party, which typically attracts about 250 guests. This year, the numbers were limited to 100 and the invitations were non-transferable. &ldquo;It&rsquo;s basically the senior executives of Royal Bank, Scotiabank, and financial institutions like consulting firms,&rdquo; Ben-David said.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/15854_law_firm_hosts_rooftop_fashion_show_for_bank_executives.php</guid>
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<item><title><![CDATA[EVENT REPORT: National Ballet Fills Auditorium With Clouds, White Decor for Gala Dinner on Stage]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/15798_national_ballet_fills_auditorium_with_clouds_white_decor_for_gala_dinner_on_stage.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e15798standalone.jpg"  /></p>]]><![CDATA[<p>The National Ballet of Canada went with a "White Hot" theme for its fourth annual fund-raiser at the <a href="http://www.bizbash.com/toronto/content/resource/807387_four_seasons_centre_for_the_performing_arts.php">Four Seasons Centre for the Performing Arts</a>. &ldquo;We were going to stick with [last year's] 'Mad Hot' [theme] and work with it, but 'White Hot' gave us more of an open palette,&rdquo; the ballet&rsquo;s event manager, Jennifer Zimmerman, said of the shift. "We went for chic and simple and used decor with angular interest.&rdquo;<br />
<br />
As in past years, guests watched an hourlong performance of short works selected by artistic director Karen Kain. Principal dancer Chan Hon Goh, who plans to retire at the end of the season (after 20 years with the company), danced a special final performance.&nbsp;Goh performed with principal dancer Aleksandar Antonijevic in the company premiere of Peter Martins&rsquo;s <em>Valse Triste</em>. The one-hour performance also included the Canadian premiere of Christopher Wheeldon&rsquo;s <em>Prokofiev Pas de Deux.</em></p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/15798_national_ballet_fills_auditorium_with_clouds_white_decor_for_gala_dinner_on_stage.php</guid>
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<title><![CDATA[VENUE NEWS: Cheese Boutique, Art Gallery Open in Joint Space at the Distillery District]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/15861_cheese_boutique_art_gallery_open_in_joint_space_at_the_distillery_district.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e15861standalone.jpg"  /></p>]]><![CDATA[<p>A Taste of Quebec has moved from its original space just inside the gates of the Distillery District into a new venue on Distillery Lane, attached to the Thompson Landry Gallery's new location. The 4,300-square-foot space in the Cooperage Building includes 3,300 square feet of gallery space and a separate cheese boutique.</p>
<p>"We are excited to have a second gallery with A Taste of Quebec attached. It's a nice step up for us," said Joanne Thompson, who co-owns the boutique and gallery with Sylvain Landry. "This is so much better for receptions right here on site." (The original Thompson Landry Gallery, which showcases Quebec artists, remains open in the Stone Building.)</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/15861_cheese_boutique_art_gallery_open_in_joint_space_at_the_distillery_district.php</guid>
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<title><![CDATA[THE WALKTHROUGH: Healthwinds Spa Offers Tranquil New Setting for Private Events]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/15720_healthwinds_spa_offers_tranquil_new_setting_for_private_events.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e15720standalone.jpg"  /></p>]]><![CDATA[<p><a href="http://www.bizbash.com/toronto/content/resource/841547_healthwinds_spa.php">Healthwinds The Health &amp; Wellness Spa</a>, which operated in a medical building at Yonge Street and Eglinton Avenue for 15 years, has relocated to a new street-level space in the Chateau Royal condominium development on Mount Pleasant Road. The spa, founded by Kailee Kline, has eight treatment rooms, a juice bar, and a spa shop&mdash;all of which can be utilized for corporate and social events.&nbsp;</p>
<p>"Our new environment is inspired by luxe international spas, while offering treatments and services that are effective, accessible, and affordable,&rdquo; Kline said. &ldquo;We wanted to exceed our guests&rsquo; expectations with an experience that both relaxes and renews."</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/15720_healthwinds_spa_offers_tranquil_new_setting_for_private_events.php</guid>
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<title><![CDATA[LOCATION SCOUT: 5 Patios for Summer Entertaining]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/15617_5_patios_for_summer_entertaining.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e15617standalone1.jpg"  /></p>]]><![CDATA[<p>Restaurants and hotels across the city are welcoming the summer season by unveiling new and renovated patios. Here's a look at five venues with outdoor space for dining and events.</p>
<p>1. The <a href="http://www.bizbash.com/toronto/content/resource/840987_the_burroughes_building.php">Burroughes Building</a>, located at Queen and Bathurst, is an independent loft-style space with hardwood floors and exposed brick walls. The 6,000-square-foot venue, which opened about a year ago, debuted a rooftop patio on May 31. The outdoor space, referred to as the Top of the Burroughes, offers views of the city and can accommodate up to 125 people. The space is equipped with its own bar and lounge furniture. The patio can be booked for private events in conjunction with the sixth floor loft area, which holds up to 500 people.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/15617_5_patios_for_summer_entertaining.php</guid>
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<title><![CDATA[THE WALKTHROUGH: Colourful Murals Add Brazilian Feel to CopaCabana]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/15427_colourful_murals_add_brazilian_feel_to_copacabana.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e15427standalone.jpg"  /></p>]]><![CDATA[<p>The team behind <a href="http://www.bizbash.com/toronto/content/resource/r839775.php">CopaCabana</a>&mdash;a Brazilian-style steak house in Niagara Falls known for its currascso style of cooking and the knife-wielding waiters who carve meat at the table&mdash;has opened its first location in Toronto. The eatery, located near Yonge and Eglinton in a space formerly occupied by an Italian restaurant, opened in late April and will host its grand opening on Wednesday.<br />
<br />
The restaurant&rsquo;s specialty is referred to as the full rodizio, an assortment of 12 meats that are slow cooked over charcoal and carved at the table by waiters, referred to as gauchos. CopaCabana&rsquo;s prix-fixe menu&mdash;$35 during the week and $40 on the weekends&mdash;includes an all-you-can-eat salad bar (with items like grilled vegetables, rice dishes, pasta, and seafood) and a selection of meats that includes herb marinated pork loin, braised beef ribs, peppercorn steak, and turkey breast wrapped in bacon.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/15427_colourful_murals_add_brazilian_feel_to_copacabana.php</guid>
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<title><![CDATA[THE WALKTHROUGH: Thuet Rebrands King West Eatery as Conviction—Staffs With Rehabilitated Ex-Cons]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/15401_thuet_rebrands_king_west_eatery_as_conviction_staffs_with_rehabilitated_ex-cons.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e15401standalone.jpg"  /></p>]]><![CDATA[<p>Chef Marc Thuet and his wife and business partner, Biana Zorich, have unveiled a new dining concept called <a href="http://www.bizbash.com/toronto/content/resource/r811116.php">Conviction</a> at their flagship restaurant space at 609 King St. West. This is the second time the couple has rebranded the space, originally named Thuet and then Bite Me. The new eatery, which opened May 9, is partially staffed by rehabilitated ex-convicts and is intended as a social experiment designed to empower disadvantaged individuals.</p>
<p>&ldquo;It&rsquo;s not rocket science. People with steady jobs and a steady income are less likely to wind up back in jail. The ones who are truly interested in turning their lives around will become some of our best employees. They&rsquo;re on a mission to prove something, to prove that they can succeed," Thuet said in a statement in which he openly discussed his past experience with addiction and alcohol abuse. "I think this place has the potential to change more lives. It wasn&rsquo;t that long ago that it helped save me."</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/15401_thuet_rebrands_king_west_eatery_as_conviction_staffs_with_rehabilitated_ex-cons.php</guid>
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<title><![CDATA[THE SCOUT: Spanish Eatery to Launch Cooking Classes]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/15880_spanish_eatery_to_launch_cooking_classes.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e15880standalone.jpg"  /></p>]]><![CDATA[<p><a href="http://www.bizbash.com/toronto/content/resource/842377_embrujo_flamenco_tapas_restaurant.php">Embrujo Flamenco</a>&mdash;a Spanish tapas restaurant run by sisters Jais, Mali, and Amalia Fernandez&mdash;will begin offering private cooking classes in August. Suitable for groups of as many as 10, classes can be tailored to accommodate corporate teambuilding functions and social events. Groups can book a single class to learn how to make a traditional paella or a series of five classes that will focus on tapas dishes such as <em>gambas al ajillo</em> (garlic shrimp), entr&eacute;es like paella Valenciana (a saffron-flavoured dish made with bomba rice, shrimp, mussels, clams, chicken, and chorizo), and a selection of Spanish desserts. Classes cost $50 per person. Tastings for larger groups can also be arranged.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/15880_spanish_eatery_to_launch_cooking_classes.php</guid>
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<title><![CDATA[FRESH FACE: Design Duo Creates Architecturally Inspired Floral Arrangements]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/15810_design_duo_creates_architecturally_inspired_floral_arrangements.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e15810standalone.jpg"  /></p>]]><![CDATA[<p>When it comes to creating the overall look of an event, Avissa Mojtahedi and Erin Perri believe flowers are the pi&egrave;ce de r&eacute;sistance. &ldquo;It&rsquo;s like wearing a great outfit. If you&rsquo;re rocking it with a great pair of jeans and a great top, but you don&rsquo;t have a necklace or earrings on, there&rsquo;s something missing,&rdquo; says Mojtahedi, who joined forces with Perri in spring 2008 to launch <a href="http://www.bizbash.com/toronto/content/resource/837070_petals.php">Petals</a>, a new floral design company that focuses on arrangements with architectural flair. Mojtahedi studied architecture at university and has spent the past 10 years working with an interior design firm in the city. Perri also has a background in interior design.</p>
<p>The duo&rsquo;s education and experience play an integral role in their floral creations, Mojtahedi says. &ldquo;Whether it&rsquo;s the colour of the arrangements, the scale, the texture&mdash;there&rsquo;s more of a sculptural aspect to what we do. It&rsquo;s taking the entire scene into account more than saying, &lsquo;Here&rsquo;s a bouquet, place it wherever you want.&rsquo;&rdquo; The two met while Perri was working at a trade showroom on Designers Walk and immediately hit it off. &ldquo;I worked with a designer, and we&rsquo;d be sourcing fabrics and furniture [at the showroom], and we just connected,&rdquo; Mojtahedi says.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/15810_design_duo_creates_architecturally_inspired_floral_arrangements.php</guid>
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<title><![CDATA[THE SCOUT: Learning to Dance at Lunchtime]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/15742_learning_to_dance_at_lunchtime.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e15742standalone.jpg"  /></p>]]><![CDATA[<p>In addition to providing entertainers to perform at events, <a href="http://www.bizbash.com/toronto/content/resource/841560_do_dat_entertainment.php">Do Dat Entertainment</a> offers corporate dance classes through the company's new Dance Fit program. Instructors can provide one-hour hip-hop lessons to employees during lunch or after work. The program typically runs two to three times a week for six to eight weeks. "With the current dance craze going on and all the dance shows on television nowadays, we felt that it would be a great way for employees to relieve stress&mdash;especially in this economy&mdash;burn some calories, meet co-workers, and basically just have fun," said company president Ryan Robinson. Flat rates are available: A six-week session, with classes held twice a week, cost about $3,000. A 15-person minimum is required. The classes, which can be tailored to meet a client's needs, are open to anyone and no dance skills are necessary.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/15742_learning_to_dance_at_lunchtime.php</guid>
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<title><![CDATA[THE SCOUT: Trying Out Famous Golf Courses Without Leaving Town]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/15616_trying_out_famous_golf_courses_without_leaving_town.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e15616standalone.jpg"  /></p>]]><![CDATA[<p><a href="http://www.bizbash.com/toronto/content/resource/r840679.php">Tee Times Indoor Golf</a>, a year-round training facility located just north of Toronto, can coordinate games or lessons for corporate groups on the venue's six indoor golf simulators, where top courses like Pebble Beach, Pinehurst, and Bay Hill are replicated. The centre just added the course at Rich Harvest Farms to its roster of high-definition simulator offerings and is planning to bring several European courses online in the coming months. Certified P.G.A. instructors can provide custom lessons and clinics for groups at the on-site golf academy. Two private rooms, which hold groups of as many as eight and 14, are available for corporate sessions. For larger activity-based gatherings, the entire facility, which accommodates as many as 95 people, can be booked at a cost of $300 per hour. Catering is also available.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/15616_trying_out_famous_golf_courses_without_leaving_town.php</guid>
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<title><![CDATA[THE SCOUT: Ideas for Entertaining Summer Associates in Toronto]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/15599_ideas_for_entertaining_summer_associates_in_toronto.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e15599standalone.jpg"  /></p>]]><![CDATA[<p><strong>Pod People</strong><br />
<a href="http://www.bizbash.com/toronto/content/resource/840523_sound_team.php">Sound Team</a> can assist groups with creating and recording podcasts that can focus on company values or marketing strategies and then be distributed online through social media networks such as Facebook and YouTube. Workshops start at $850 and be held on location in a conference room or training centre.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/15599_ideas_for_entertaining_summer_associates_in_toronto.php</guid>
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<title><![CDATA[Q & A: Anik Gagnon Leverages L'Oréal's Luminato and Fashion Week Sponsorships to Reach Consumers]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/15719_anik_gagnon_leverages_lor_als_luminato_and_fashion_week_sponsorships_to_reach_consumers.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e15719standalone.jpg"  /></p>]]><![CDATA[<p>L&rsquo;Or&eacute;al Canada has been involved with the&nbsp;Toronto art festival Luminato  for three years. As the festival's presenting sponsor, the company&mdash;which includes the Garnier, Giorgio Armani, Maybelline, and L'Or&eacute;al Paris brands&mdash;has coordinated initiatives each year, bringing on Giorgio Armani for the <a href="http://www.bizbash.com/toronto/content/editorial/15667_giorgio_armani_partners_with_luminato_for_opening_night_party_at_canadas_national_ballet_school.php">festival's opening night party</a> and installing a L'Or&eacute;al Paris makeup tent at <a href="http://www.bizbash.com/toronto/content/resource/791214_yonge-dundas_square.php">Yonge-Dundas Square</a>. Anik Gagnon, communications director for L'Or&eacute;al Paris, spoke to us about how she uses initiatives like the makeup tent to reinforce brand identity.</p>
<p><strong>What was it about last year&rsquo;s experience that made you decide to participate in Luminato again this year?</strong><br />
L'Or&eacute;al Paris did a tent at Yonge-Dundas last year, and we're doing exactly the same thing this year. Our brand strategy is to really align ourselves with fashion and to show the expertise of our beauty experts. Our vision with that tent was to take everything we do with Fashion Week and with <em>Project Runway Canada</em> and bring that backstage feel to the street. Last year we conducted 6,500 makeovers [over three days]; the success was so great that we decided to do it again.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/15719_anik_gagnon_leverages_lor_als_luminato_and_fashion_week_sponsorships_to_reach_consumers.php</guid>
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<title><![CDATA[EVENT INTELLIGENCE: How Two Recent Events Used Social Networking Sites to Woo Attendees]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/15277_how_two_recent_events_used_social_networking_sites_to_woo_attendees.php</link>
<description><![CDATA[<p>These days event pros are using social media sites like Facebook and Twitter for a lot more than posting status updates about their weekend plans. More and more planners are utilizing social media sites to promote their events and reach new audiences. (Speaking of Twitter&mdash;and aren't we all lately?&mdash;BizBash's news tweet is <a href="http://twitter.com/bizbash_news">here</a>.) Here are two examples.<br />
<br />
&ldquo;We created a character called Buybarella, designed by our fashion illustrator Danielle Meder, to promote Buy Design this year,&rdquo; said Kelly Carmichael, event manager for Windfall Clothing Service, which hosted a <a href="http://www.bizbash.com/toronto/content/editorial/15137_sixth_annual_buy_design_fund-raiser_draws_guests_with_social_media_campaign_promises_of_swag.php">space-themed fund-raiser</a> at the <a href="http://www.bizbash.com/toronto/content/resource/r819819.php">Fermenting Cellar</a> in mid-April. &ldquo;Twitter was something new to Windfall and Buy Design and it was really beneficial.&rdquo; The character, inspired by the Jane Fonda movie <em>Barbarella</em>, tweeted about ticket giveaways and details about the event, including hints about the menu and ideas about where to shop for an outfit to wear to the benefit.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/15277_how_two_recent_events_used_social_networking_sites_to_woo_attendees.php</guid>
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<title><![CDATA[Q & A: Joel Hock Takes Celebrity Car Rally to L.A., Miami to Raise Funds for Kids With Cancer]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/15276_joel_hock_takes_celebrity_car_rally_to_l_a_miami_to_raise_funds_for_kids_with_cancer.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e15276standalone.jpg"  /></p>]]><![CDATA[<p>Last fall, Joel Hock, founder and president of the Toronto-based event management firm <a href="http://www.bizbash.com/toronto/content/resource/r790541.php">Solutions With Impact</a>, produced an event to benefit the Hospital for Sick Children. Called the Car Rally for Kids With Cancer, the <a href="http://www.bizbash.com/toronto/content/editorial/12621_hospital_fund-raiser_pairs_donors_with_celebrities_for_scavenger_hunt.php">two-day event</a>, held during the Toronto International Film Festival, paired luxury-car owners with celebrity navigators for an interactive scavenger hunt across the city. Drivers had to raise $25,000 to enter the contest, and the event raised more than $1.2 million for the hospital.<br />
<br />
This weekend, Hock hopes to duplicate that success in Los Angeles, where Eva Longoria Parker is the event chair for the city's first Car Rally. The benefit&mdash;in support of Children&rsquo;s Hospital Los Angeles and Padres Contra El C&aacute;ncer, a nonprofit organization that supports families of Latino children with cancer&mdash;kicks off with a launch party at the <a href="http://www.bizbash.com/losangeles/content/resource/r803566.php">Hollywood Roosevelt Hotel</a> Friday and concludes with a gala dinner Saturday night at a $30 million private home in Beverly Hills (owned by Bill Phillips of Transformation.com). With another Car Rally slated to run in Toronto this September, and Las Vegas and Miami incarnations in the works, we spoke with Hock about expanding the event.</p>
<p><strong>Why did you decide to take the event national this year?</strong><br />
I think the event itself works from a fund-raising standpoint. People, once they understand it, want to get involved. And kids with cancer is a cause that hits home whether it&rsquo;s in L.A., Vegas, Miami, or Toronto. In my opinion, the cure is just around the corner and all it takes is money. This event is driven by the participants.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/15276_joel_hock_takes_celebrity_car_rally_to_l_a_miami_to_raise_funds_for_kids_with_cancer.php</guid>
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<title><![CDATA[Q & A: World Wildlife Fund's Tara Wood Asks Canada to Turn Off the Lights]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/14904_world_wildlife_funds_tara_wood_asks_canada_to_turn_off_the_lights.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e14904standalone.jpg"  /></p>]]><![CDATA[<p>When the World Wildlife Fund launched Earth Hour in Sydney, Australia, in 2007, the organization called on businesses and individuals to turn off their lights for one hour to take a stand against climate change. More than two million people accepted the challenge. So, in 2008, the WWF turned Earth Hour into a global event. Tara Wood, manager of Earth Hour Canada, oversaw her country's participation in the event that brought together 35 nations last year. Before she asks Canada to turn off the lights between 8:30 and 9:30 p.m. this Saturday, she spoke with us about encouraging participation in such a large-scale event.</p>
<p><strong>What is the WWF hoping to achieve with Earth Hour?</strong><br />
Earth Hour is a symbolic event. The goal is to get people to turn off their lights for one hour and send a visual statement to government and world leaders that people are taking action on climate change and they need to do the same. But the other purpose is to show individuals that each of us can play a role in the fight against climate change and even simple actions like turning off your lights add up to make a really big difference.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/14904_world_wildlife_funds_tara_wood_asks_canada_to_turn_off_the_lights.php</guid>
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<title><![CDATA[Q & A: Melanie Berry Finalizes Plans for Canada's 2009 Juno Awards]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/14549_melanie_berry_finalizes_plans_for_canadas_2009_juno_awards.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e14549melaniestand.jpg"  /></p>]]><![CDATA[<p>The 38th annual Juno Awards are set to take place March 29 at GM Place in Vancouver, British Columbia. And though planning for the annual music event&mdash;which includes a weekend of public activities held in a different Canadian city each year&mdash;has been in the works for more than three years, the final month is crunch time, says Melanie Berry, president of the Canadian Academy of Recording Arts and Sciences.<br />
<br />
Following the announcement of the nominees on February 3, scheduling performances for the Juno reception, gala, or award broadcast is a last-minute task. Berry took some time this week to tell us about the challenges that presents, what goes into taking on a different Canadian city each year, and troubleshooting a scenario like the the canceled Chris Brown and Rihanna appearances at the Grammys.<br />
<br />
<strong> </strong><strong>There&rsquo;s a lot going on around the city during the weekend. How have those events evolved over the years</strong>?<br />
I think that&rsquo;s the thing that really flourished when we began to take [the awards] on the road. In 2002, the show went to St. John&rsquo;s, Newfoundland. In 2003 we were in Ottawa, then Edmonton, Winnipeg, Halifax, Saskatoon, Calgary, and Vancouver. We really wanted to create more opportunities for the fans&mdash;other than just the Sunday night broadcast. It's fantastic, but it does focus on one level of talent. The additional events allow us to include a lot more genres and artists who are in different stages of their careers.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/14549_melanie_berry_finalizes_plans_for_canadas_2009_juno_awards.php</guid>
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<title><![CDATA[NEWS: MuchMusic Award Gift Lounges Offer Swag and Space to Chill]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/15800_muchmusic_award_gift_lounges_offer_swag_and_space_to_chill.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e15800standalone.jpg"  /></p>]]><![CDATA[<p>Talent in town for the MuchMusic Video Awards had the opportunity to visit two lounges this past weekend, both of which offered swag and space to unwind:&nbsp;the official MMVA Gift Lounge, located at MuchMusic headquarters, and the Artist Sanctuary at <a href="http://www.bizbash.com/toronto/content/resource/801225_hotel_le_germain.php">Hotel Le Germain</a>.</p>
<p>New York-based <a href="http://www.bizbash.com/newyork/content/resource/777504_on_3_productions.php">On 3 Productions</a> created an orange and white lounge for artists and presenters participating in the MuchMusic Video Awards this year. "We were going for something edgy, something a little different, with bright colours and bold colours," said Matthew Simon of On 3 Productions. Ikea and Sumo Lounge provided furnishings for the space, including bag chairs and ottomans. "It's a place where people can just chill out and relax."</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/15800_muchmusic_award_gift_lounges_offer_swag_and_space_to_chill.php</guid>
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<title><![CDATA[NEWS: City Plans Road Closures, Expanded T.T.C. Service for Nuit Blanche]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/15805_city_plans_road_closures_expanded_t_t_c_service_for_nuit_blanche.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e15805standstand.jpg"  /></p>]]><![CDATA[<p>Large crowds, gridlock, and a lack of free public transit drew <a href="http://www.bizbash.com/toronto/content/editorial/12909_crowded_exhibits_congested_streets_draw_criticism_for_nuit_blanche.php">criticism from the media</a> following the third annual Scotiabank Nuit Blanche held last October. This year, when the all-night contemporary art party returns for its fourth incarnation on October 3, the event will be more walkable, with installations placed closer together, three key roads closed to traffic, and expanded T.T.C. service. "We are significantly enhancing the experience for the nearly one million people we expect to see in the streets that night," Mayor David Miller announced this week.</p>
<p>The city is planning to create three pedestrian areas with the planned closures of the Bay Street corridor from Gerrard Street to Front Street, McCaul Street from Grange Road to Dundas Street West, and Liberty Street from Dufferin Street to Pirandello Street. The T.T.C. will also expand its all-night service to a larger portion of the subway line. Trains will run all night on the Bloor-Danforth line from Keele to Woodbine and on the Yonge/University/Spadina line from St. Clair West to Eglinton station. Service on the 509 Harbourfront streetcar will also be extended overnight to transport people from Union Station to Liberty Village.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/15805_city_plans_road_closures_expanded_t_t_c_service_for_nuit_blanche.php</guid>
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<title><![CDATA[NEWS: MuchMusic Expands Fan Access to Video Awards Through Partnerships With Pepsi, Nokia]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/15653_muchmusic_expands_fan_access_to_video_awards_through_partnerships_with_pepsi_nokia.php</link>
<description><![CDATA[<p>Although CTV isn't hosting a party during the 20th annual live broadcast of the MuchMusic Video Awards Sunday, fans of the Jonas Brothers, Lady Gaga, and the Black Eyed Peas will have more ways than ever to interact with the show and watch their favourite performers, thanks to two new brand partnerships. The music station is joining forces with Pepsi and Nokia to create online experiences&mdash;dubbed the MMVAs Backstage Live and the Nokia Sound Check&mdash;designed to increase fan access to the event this year.</p>
<p>"We like to think of the MMVAs as the Super Bowl for youth in Canada. Advertisers get to attach themselves to a platinum event, and some sponsors want to dig deeper and create exclusive experiences. This year Pepsi and Nokia wanted to step it up and do something extra special around their sponsorship of the MMVAs," said Brad Schwartz, senior vice president and general manager of Much MTV Group.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/15653_muchmusic_expands_fan_access_to_video_awards_through_partnerships_with_pepsi_nokia.php</guid>
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<title><![CDATA[NEWS: NASA Project Manager, "Laughologist" Among Presenters at 10th Annual ideaCity]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/15741_nasa_project_manager_laughologist_among_presenters_at_10th_annual_ideacity.php</link>
<description><![CDATA[<p>When NASA cancelled the launch of the space shuttle Endeavour earlier this month and rescheduled the mission for tomorrow, Allison Munro, conference coordinator of ideaCity 2009, had to start working on her own Plan B. The delayed launch meant that Dr. Pete Worden, director of the NASA Ames Research Centre, wouldn't be able to make the trip to Toronto for the three-day conference, which starts Wednesday.</p>
<p>But rather than fill the spot with an alternate presenter, Munro made other arrangements. "We'll be broadcasting him live from the Kennedy Space Centre in Florida post rocket launch," she said. "We accommodate where we can." Worden is one of 50 presenters slated to address a sold-out crowd of 497 guests during the prestigious conference&mdash;dubbed Canada's premiere meeting of the minds&mdash;which takes place at the <a href="http://www.bizbash.com/toronto/content/resource/824634_isabel_bader_theatre.php">Isabel Bader Theatre</a> on the University of Toronto campus.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/15741_nasa_project_manager_laughologist_among_presenters_at_10th_annual_ideacity.php</guid>
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<title><![CDATA[NEWS: Jeanne Lottie Invites Corporations to Host Events in Support of the Pink Bedroom Campaign]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/15615_jeanne_lottie_invites_corporations_to_host_events_in_support_of_the_pink_bedroom_campaign.php</link>
<description><![CDATA[<p>In an effort to boost awareness and offset a potential drop in fund-raising dollars due to the current economic climate, organizers of the 2009 Pink Bedroom Party&mdash;a hospital benefit set to take place October 1 at <a href="http://www.bizbash.com/toronto/content/resource/r786797.php">Berkeley Church</a>&mdash;are calling on individuals and corporations to join the Pink Bedroom campaign by hosting their own pre-event fund-raisers this year.</p>
<p>"We changed the format this year in the sense that we want to have many people involved in organizing parties. We really cannot rely too much on corporate sponsorships at the moment, and a lot of people want to give in kind. So we have to look for creative ways [to raise money]," said Jane Ip, the designer behind the Jeanne Lottie brand and the woman who founded the Pink Bedroom benefit six years ago.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/15615_jeanne_lottie_invites_corporations_to_host_events_in_support_of_the_pink_bedroom_campaign.php</guid>
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