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<title>BizBash Toronto News</title>
<link>http://www.bizbash.com/toronto</link>
<description>BizBash Toronto is the go-to place for ideas and resources for special events and meetings.</description>
<language>en-us</language>
<ttl>60</ttl>
<item><title><![CDATA[EVENT REPORT: Feist Steps in to Perform at Holt Renfrew's Holiday Window Unveiling]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/17013_feist_steps_in_to_perform_at_holt_renfrews_holiday_window_unveiling.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e17013standalone.jpg"  /></p>]]><![CDATA[<p>In a last-minute change to the lineup, singer-songwriter Feist stepped in for scheduled performer Kristin Chenoweth at Holt Renfrew's fifth annual Holiday Window Unveiling Thursday after the Tony winner cancelled her appearance due to an illness. &ldquo;We&rsquo;ve always wanted to have Feist. She&rsquo;s Canadian, and the Abrams Brothers are opening for her, so it&rsquo;s an all-Canadian lineup. That&rsquo;s a first for us,&rdquo; said Gwen Gibson, the retailer's director of special events.</p>
<p>Gibson reported that organizers were notified at noon on Wednesday that Chenoweth was ill and wouldn&rsquo;t be able to perform. About six hours later, they secured Feist for the event. &ldquo;It&rsquo;s my favourite event of the whole year,&rdquo; Gibson said. &ldquo;It&rsquo;s a performance on the street. It&rsquo;s joyous, and it&rsquo;s our one public performance each year.&rdquo;</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/17013_feist_steps_in_to_perform_at_holt_renfrews_holiday_window_unveiling.php</guid>
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<item><title><![CDATA[EVENT REPORT: Venetian Ball Recreates Piazza San Marco With 30-foot Bell Tower, Starry Night Lighting]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/16994_venetian_ball_recreates_piazza_san_marco_with_30-foot_bell_tower_starry_night_lighting.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e16994standalone.jpg"  /></p>]]><![CDATA[<p>For the 16th annual Venetian Ball, held Friday at the <a href="http://www.bizbash.com/toronto/content/resource/788481_metro_toronto_convention_centre.php" >Metro Toronto Convention Centre</a> to benefit the Villa Charities Foundation, members of this year's volunteer organizing committee drew a record crowd, used elaborate decor to recreate the Piazza San Marco, and hosted a surprise performance by Frankie Valli.&nbsp;</p>
<p>Although event committee members knew they had some financial challenges due to the economy, Laura Dal Bo, the foundation's executive director, said, "they just made a commitment to really ensure the Venetian Ball didn't suffer this year." Dal Bo worked with event co-chairs James Di Luca and Steven Muzzo to create the theme for this year's gala, which drew a crowd of more than 1,500 guests&mdash;up from 800 in 2008.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/16994_venetian_ball_recreates_piazza_san_marco_with_30-foot_bell_tower_starry_night_lighting.php</guid>
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<item><title><![CDATA[EVENT REPORT: Baycrest Foundation Stages Ballroom Dance Competition for Annual Gala]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/16942_baycrest_foundation_stages_ballroom_dance_competition_for_annual_gala.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e16942standalone.jpg"  /></p>]]><![CDATA[<p>Taking a cue from <em>Dancing With the Stars</em>, the Baycrest Foundation enlisted six community leaders and created its own ballroom dance competition for the organization's annual gala, held at the <a href="http://www.bizbash.com/toronto/content/resource/790447_sheraton_centre_toronto.php" >Sheraton Centre</a> on Thursday. Michael Rosen, Baycrest's director of special events and corporate sponsorships, used lighting and lots of sparkle to create the feel of a television studio for the event, dubbed the Dancing With Our Stars Gala.</p>
<p>"We wanted it to be fresh, sparkly, and clean. There are no programs on the tables, no gifting, not a lot of flowers. Really what we've done is we've created a television show within a hotel ballroom," said Rosen who called on Gary Topp of <a href="http://www.bizbash.com/toronto/content/resource/790833_toppnotch_services_inc.php" >Toppnotch Services Inc.</a> to produce the event. The company constructed a stage and dance floor for the competition and worked with <a href="http://www.bizbash.com/toronto/content/resource/814543_metalworks_productions_inc.php" >Metalworks Productions Inc.</a> on the audiovisual and lighting for the event. "The whole idea is sparkle. When the lights go, it's going to be wild," Rosen said.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/16942_baycrest_foundation_stages_ballroom_dance_competition_for_annual_gala.php</guid>
</item>
<item><title><![CDATA[EVENT REPORT: Thomas Sabo Product Launch Dresses Ultra With Black Feathers, Roses ]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/16940_thomas_sabo_product_launch_dresses_ultra_with_black_feathers_roses.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e16940standalone.jpg"  /></p>]]><![CDATA[<p>Thomas Sabo invited 250 journalists, stylists, and local celebrities to <a href="http://www.bizbash.com/toronto/content/resource/803989_ultra.php" >Ultra</a> for the launch of the brand&rsquo;s new line of watches Wednesday. The company, which also has a collection of charms and sterling silver jewelry, worked with <a href="http://www.bizbash.com/toronto/content/resource/787425_faulhaber_pr.php" >Faulhaber PR</a> to produce the event. &ldquo;They flew their own merchandisers in to work with us and they shipped in all of the product and displays,&rdquo; said Christine Faulhaber, who traveled to London for the international market launch at Somerset House on July 1. &ldquo;We&rsquo;re recreating [the event] here.&rdquo;</p>
<p>Product displays surrounded the room, and a long table topped with jewelry, dark red roses, black candelabra, and black feathers sat in the centre of the space. &ldquo;It&rsquo;s very important for us to have a look for our brand. It&rsquo;s important that the audience gets to know about the world of Thomas Sabo,&rdquo; said international PR manager Sonja Opel. "The new sterling silver collection for fall/winter is very dark. The inspiration is the theatre and the stage, so we have created atmosphere and played with the lighting."</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/16940_thomas_sabo_product_launch_dresses_ultra_with_black_feathers_roses.php</guid>
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<item><title><![CDATA[EVENT REPORT: DX Gala Uses Tron-Inspired Laser Show, Ice Skater to Honor Blackberry Maker]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/16937_dx_gala_uses_tron-inspired_laser_show_ice_skater_to_honor_blackberry_maker.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e16937standaloneDX.jpg"  /></p>]]><![CDATA[<p>The <a href="http://www.bizbash.com/toronto/content/resource/787118_design_exchange.php" >Design Exchange</a>'s sixth annual Black and White gala, held Saturday night at the Bay Street venue, based its "Commotion" theme on Research in Motion, the evening's honouree and co-sponsor, and the maker of the Blackberry. The event's nod to technology began with its promotional materials, which included halftone dot-patterned images and carried into the party with elaborate lighting effects. <br />
<br />
"We used R.I.M. as our inspiration for the event and tried to make the Trading Floor look like the inside of a machine," said Gillian Hoff, vice president of special events at the Design Exchange, adding she was also inspired by the 1982 film <em>Tron</em>. Hoff called on <a href="http://www.bizbash.com/toronto/content/resource/845899_ffp_laser_systems.php" >FFP Laser Systems</a> to create a neon grid on the ceiling of the venue and two laser shows. <a href="http://www.bizbash.com/toronto/content/resource/786718_ccr_solutions.php" >CCR Solutions</a> created lighting effects like floating bubbles on the walls and a large chandelier constructed from glowing LED versa tubes.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/16937_dx_gala_uses_tron-inspired_laser_show_ice_skater_to_honor_blackberry_maker.php</guid>
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<title><![CDATA[THE WALKTHROUGH: Roosevelt Room: A Supper Club With Art Deco Style]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/16828_roosevelt_room_a_supper_club_with_art_deco_style.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e16828standalone1.jpg"  /></p>]]><![CDATA[<p>Inspired by the Art Deco movement, <a href="http://www.bizbash.com/toronto/content/resource/845923_the_roosevelt_room.php" >the Roosevelt Room</a> is a new supper club in the entertainment district directly behind the Toronto International Film Festival Tower. Jeff O'Brien of One Development Corp. developed the concept for the venue and called on the <a href="http://www.bizbash.com/toronto/content/resource/829832_the_design_agency.php" >Design Agency</a> to handle the decor&mdash;modeled on Hollywood's legendary Roosevelt Hotel, which hosted the first Academy Awards.</p>
<p>"We wanted to bring back the carefree excitement and exuberance of the Roaring Twenties," O'Brien said. "We went to the Design Agency and asked them to incorporate the 1920s feel into a modern environment. We're trying to marry the old Art Deco lines with more contemporary materials."</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/16828_roosevelt_room_a_supper_club_with_art_deco_style.php</guid>
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<title><![CDATA[THE WALKTHROUGH: Allstream Centre Retains Original Architectural Details in Modern Conference Space]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/16883_allstream_centre_retains_original_architectural_details_in_modern_conference_space.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e16883standalone.jpg"  /></p>]]><![CDATA[<p>A $46-million renovation has transformed the historic Automotive Building, which opened to the public on the grounds of Exhibition Place in 1929, into the <a href="http://www.bizbash.com/toronto/content/resource/786116_allstream_centre.php" >Allstream Centre</a>&mdash;dubbed the greenest and most energy efficient conference facility in Canada. Just inside the Princes' Gates, the 160,000-square-foot venue officially opened Thursday.<br />
<br />
The renovation, completed over the past 19 months under the direction of the architectural firm NORR Limited, included the restoration of the exterior of the building, constructed in the Art Deco style. Many historical elements have been retained throughout, including the tulip-shaped lighting, iron railings, and terrazzo floors in the north and south lobbies.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/16883_allstream_centre_retains_original_architectural_details_in_modern_conference_space.php</guid>
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<title><![CDATA[VENUE NEWS: HK Hotels to Build at Exhibition Place]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/16805_hk_hotels_to_build_at_exhibition_place.php</link>
<description><![CDATA[<p>An agreement reached Thursday between the board of governors of Exhibition Place and HK Hotels&mdash;which operates four boutique properties in New York City&mdash;calls for a 320-room, 26-storey glass tower to be built on land adjacent to the new <a href="http://www.bizbash.com/toronto/content/resource/786116_allstream_centre.php" >Allstream Centre</a>, which is slated to open October 22. "The hotel is deemed necessary to attract business," said deputy mayor and Exhibition Place chairman Joe Pantalone.</p>
<p>The proposed project, which will go to city council for approval in December, will have a ballroom, library, meeting rooms, and a spa. The venue will include underground parking for 400 vehicles, and will be built according to the LEED (Leadership in Energy and Environmental Design) silver rating design standard. The hotel is slated for completion in 2013.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/16805_hk_hotels_to_build_at_exhibition_place.php</guid>
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<title><![CDATA[THE WALKTHROUGH: Radisson Plaza Offers Victorian-Inspired Event Space Near Pearson Airport]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/16770_radisson_plaza_offers_victorian-inspired_event_space_near_pearson_airport.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e16770standalone.jpg"  /></p>]]><![CDATA[<p>The new <a href="http://www.bizbash.com/toronto/content/resource/845561_radisson_plaza_mississauga_toronto_airport.php" >Radisson Plaza Mississauga Toronto Airport</a>, is a $36 million Victorian-themed hotel eight kilometers from Pearson International Airport. The full-service property, which has 100 suites, opened on September 17 and is the first in Canada to be awarded the brand&rsquo;s Plaza distinction in more than 16 years.</p>
<p>Owners Harpreet and Ginni Sethi of Priyance Hospitality broke ground on the property, designed by Desmond Silveira Design Ltd., in 2005. Crown moulding, crystal chandeliers, dark woods, and a mix of Asian and Victorian furniture fill the public areas, event and meeting spaces, and the guest rooms.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/16770_radisson_plaza_offers_victorian-inspired_event_space_near_pearson_airport.php</guid>
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<title><![CDATA[THE WALKTHROUGH: Royal Conservatory's New Telus Centre Offers Multiple Event Spaces, Concert Hall]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/16694_royal_conservatorys_new_telus_centre_offers_multiple_event_spaces_concert_hall.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e16694standalone.jpg"  /></p>]]><![CDATA[<p>The Royal Conservatory of Music has officially opened Koerner Hall&mdash;the centerpiece in the <a href="http://www.bizbash.com/toronto/content/resource/837618_the_telus_centre_for_performance_and_learning.php">Telus Centre for Performance and Learning</a>, which represents the final phase in the transformation of the conservatory&rsquo;s headquarters on Bloor Street. Designed by architects Kuwabara Payne McKenna Blumberg, the Telus Centre includes state-of-the-art music studios, fully wired classrooms, a library, a 1,140-seat concert hall, a rehearsal hall, and a new-media and broadcast centre.</p>
<p>Koerner Hall, which opened with a concert Friday, features a layered wood veil that forms a floating ceiling canopy above the orchestra. The hall is suitable for music and spoken-word events such as lectures and conferences. The space holds 1,140 in a theatre-style set up, 117 for a reception on the stage, and 100 for dinner.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/16694_royal_conservatorys_new_telus_centre_offers_multiple_event_spaces_concert_hall.php</guid>
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<title><![CDATA[FRESH FACE: Veteran CTV Planner Francine Socket Running Own Event Design Firm]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/16974_veteran_ctv_planner_francine_socket_running_own_event_design_firm.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e16974standalone.jpg"  /></p>]]><![CDATA[<p>Having transformed a downtown parking lot into a party space for high-profile events such as the MuchMusic Video Awards, the Toronto International Film Festival, and the set for runway shows by the likes of Valentino and DSquared, Francine Socket says she can turn any space into an elegant, sophisticated venue. As director of special events for CHUM Ltd. (which was taken over by CTV Inc. in 2007), Socket spent more than 20 years planning executive conferences, premiere parties, client appreciation events, and functions for staff at a variety of venues, including the television station&rsquo;s Queen Street West headquarters. &ldquo;This was the challenge in that building: There was no loading dock, two skinny driveways in the downtown core, and over 100 vendors [for events like TIFF and the MMVAs], who couldn&rsquo;t have shown up all at once&mdash;and there was one freight elevator,&rdquo; Socket says. &ldquo;It doesn&rsquo;t get more challenging than that.&rdquo;</p>
<p>&nbsp;</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/16974_veteran_ctv_planner_francine_socket_running_own_event_design_firm.php</guid>
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<title><![CDATA[THE SCOUT: 3 New Sources for Desserts and Edible Gifts]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/16772_3_new_sources_for_desserts_and_edible_gifts.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e16772standalone.jpg"  /></p>]]><![CDATA[<p>These three new caf&eacute;s provide edible corporate gifts, desserts for events, and sweets for office gatherings or meetings.</p>
<p>1. Open since July, <a href="http://www.bizbash.com/toronto/content/resource/845557_nad_ge.php" >Nad&egrave;ge Patisserie</a> is a traditional French pastry shop owned by Nad&egrave;ge Nourian and her partner, Morgan McHugh. The patisserie specializes in miniature cakes, known as the couture collection. The cake at the forefront of this fall's collection is La Veuve&mdash;a mousse made with Veuve Clicquot Ros&eacute; Champagne and wild strawberry coulis. Additional flavours include the Marie Antoinette, made with maple syrup, vanilla, and macaroons; and the Marie Galante, made with pineapple and rum. Nad&egrave;ge also provides a selection of macaroons, marshmallows, and a variety of savoury mini sandwiches served on croissants. Gift baskets will be available in the coming months.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/16772_3_new_sources_for_desserts_and_edible_gifts.php</guid>
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<title><![CDATA[INFLUENCES: Two New Photography Shows Explore the Culture of Celebrity]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/16662_two_new_photography_shows_explore_the_culture_of_celebrity.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e16662standalone.jpg"  /></p>]]><![CDATA[<p>Iconic celebrity images are on display as part of two complementary photography exhibitions now under way at the <a href="http://www.bizbash.com/toronto/content/resource/790357_royal_ontario_museum.php">Royal Ontario Museum</a> and the <a href="http://www.bizbash.com/toronto/content/resource/786197_art_gallery_of_ontario.php">Art Gallery of Ontario</a>. <br />
<br />
The ROM&rsquo;s presentation of &ldquo;<em>Vanity Fair</em> Portraits: Photographs From 1913-2008&rdquo; includes close to 150 photographs of stars such as Madonna, Tom Cruise, Bette Davis, Ernest Hemingway, Louis Armstrong, and Cary Grant. The exhibit, created to celebrate the 95th anniversary of <em>Vanity Fair</em>&rsquo;s founding in 1913, includes works by photographers Cecil Beaton, Edward Steichen, Mary Ellen Mark, Mario Testino, and Annie Leibovitz. The exhibit is a collaboration between <em>Vanity Fair</em> and the National Portrait Gallery, London.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/16662_two_new_photography_shows_explore_the_culture_of_celebrity.php</guid>
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<title><![CDATA[THE SCOUT: 3 New Toronto-Based Planning Firms Focused on the Arts, Hospitality, and Teambuilding ]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/16401_3_new_toronto-based_planning_firms_focused_on_the_arts_hospitality_and_teambuilding.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e16401standalone.jpg"  /></p>]]><![CDATA[<p>Recent months have seen the sprouting of three specialized event planning companies, each with its own area of expertise. Here's a look at these firms now offering services in Toronto.</p>
<p>1. Founded this summer by Candice Chan, a former brand director for the Toronto-based chain of RK stores, and Alison Slight, a former general manager of Dubai-based event agency Platinum, <a href="http://www.bizbash.com/toronto/content/resource/844277_candiceandalison.php">Candice&amp;Alison</a> has an emphasis on the fashion and arts scene. The firm a range of design and production services geared towards retailers, designers, and corporate clients for events like product launches, runway shows, galas, and exhibits.</p>
<p>&nbsp;</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/16401_3_new_toronto-based_planning_firms_focused_on_the_arts_hospitality_and_teambuilding.php</guid>
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<title><![CDATA[THE SCOUT: Salon Services That Travel to the Party]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/16119_salon_services_that_travel_to_the_party.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e16119standalone.jpg"  /></p>]]><![CDATA[<p>Looking to pamper guests? The stylists at <a href="http://www.bizbash.com/toronto/content/resource/843970_blo_dry_bar.php">Blo Blow Dry Bar</a>&mdash;a new salon that offers wash and blowout services&mdash;are available to offer touch-ups during an event through the company&rsquo;s Blo on the Go program. The Yonge Street space, which is available for corporate buyouts, opened in mid-July and is the Vancouver-based company&rsquo;s first foray into Toronto. For on-site events at the salon, catering and additional spa services such as manicures and massages can be arranged for as many as 70 guests; pricing varies. Blo on the Go services cost $150 for the first two styles and $55 for each additional style.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/16119_salon_services_that_travel_to_the_party.php</guid>
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<title><![CDATA[Q & A: David Bednar Tries to Measure the Fun While Hosting a Million People at Canadian National Exhibition]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/16112_david_bednar_tries_to_measure_the_fun_while_hosting_a_million_people_at_canadian_national_exhibition.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e16112standalone2.jpg"  /></p>]]><![CDATA[<p>Every year, more than one million people mark the end of summer with a trip to the Canadian National Exhibition, which begins August 21 this year and runs through Labour Day at <a href="http://www.bizbash.com/toronto/content/resource/814040_exhibition_place.php">Exhibition Place</a>. There are close to 5,000 people on hand to run the 18-day event, which includes everything from midway rides to the Canadian International Air Show, a horse show, a food building with close to 100 vendors, and several shopping pavilions. In his 12 years as general manager of the fair&mdash;commonly referred to as the C.N.E. or simply the Ex&mdash;David Bednar has learned that despite best laid plans, the sheer size of the event means something is sure to go wrong.</p>
<p><strong>What is your primary goal for this year's C.N.E.?</strong><br />
Community celebration. We used to sell the future, and the future is now on Google and other places. You don't go to an exhibition anymore to find out what's new, and it's taken a long time for people to get their heads around that one. That's been a change in terms of exhibitions everywhere, especially large ones.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/16112_david_bednar_tries_to_measure_the_fun_while_hosting_a_million_people_at_canadian_national_exhibition.php</guid>
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<title><![CDATA[Q & A: Anik Gagnon Leverages L'Oréal's Luminato and Fashion Week Sponsorships to Reach Consumers]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/15719_anik_gagnon_leverages_lor_als_luminato_and_fashion_week_sponsorships_to_reach_consumers.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e15719standalone.jpg"  /></p>]]><![CDATA[<p>L&rsquo;Or&eacute;al Canada has been involved with the&nbsp;Toronto art festival Luminato  for three years. As the festival's presenting sponsor, the company&mdash;which includes the Garnier, Giorgio Armani, Maybelline, and L'Or&eacute;al Paris brands&mdash;has coordinated initiatives each year, bringing on Giorgio Armani for the <a href="http://www.bizbash.com/toronto/content/editorial/15667_giorgio_armani_partners_with_luminato_for_opening_night_party_at_canadas_national_ballet_school.php">festival's opening night party</a> and installing a L'Or&eacute;al Paris makeup tent at <a href="http://www.bizbash.com/toronto/content/resource/791214_yonge-dundas_square.php">Yonge-Dundas Square</a>. Anik Gagnon, communications director for L'Or&eacute;al Paris, spoke to us about how she uses initiatives like the makeup tent to reinforce brand identity.</p>
<p><strong>What was it about last year&rsquo;s experience that made you decide to participate in Luminato again this year?</strong><br />
L'Or&eacute;al Paris did a tent at Yonge-Dundas last year, and we're doing exactly the same thing this year. Our brand strategy is to really align ourselves with fashion and to show the expertise of our beauty experts. Our vision with that tent was to take everything we do with Fashion Week and with <em>Project Runway Canada</em> and bring that backstage feel to the street. Last year we conducted 6,500 makeovers [over three days]; the success was so great that we decided to do it again.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/15719_anik_gagnon_leverages_lor_als_luminato_and_fashion_week_sponsorships_to_reach_consumers.php</guid>
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<title><![CDATA[EVENT INTELLIGENCE: How Two Recent Events Used Social Networking Sites to Woo Attendees]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/15277_how_two_recent_events_used_social_networking_sites_to_woo_attendees.php</link>
<description><![CDATA[<p>These days event pros are using social media sites like Facebook and Twitter for a lot more than posting status updates about their weekend plans. More and more planners are utilizing social media sites to promote their events and reach new audiences. (Speaking of Twitter&mdash;and aren't we all lately?&mdash;BizBash's news tweet is <a href="http://twitter.com/bizbash_news">here</a>.) Here are two examples.<br />
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&ldquo;We created a character called Buybarella, designed by our fashion illustrator Danielle Meder, to promote Buy Design this year,&rdquo; said Kelly Carmichael, event manager for Windfall Clothing Service, which hosted a <a href="http://www.bizbash.com/toronto/content/editorial/15137_sixth_annual_buy_design_fund-raiser_draws_guests_with_social_media_campaign_promises_of_swag.php">space-themed fund-raiser</a> at the <a href="http://www.bizbash.com/toronto/content/resource/r819819.php">Fermenting Cellar</a> in mid-April. &ldquo;Twitter was something new to Windfall and Buy Design and it was really beneficial.&rdquo; The character, inspired by the Jane Fonda movie <em>Barbarella</em>, tweeted about ticket giveaways and details about the event, including hints about the menu and ideas about where to shop for an outfit to wear to the benefit.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/15277_how_two_recent_events_used_social_networking_sites_to_woo_attendees.php</guid>
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<title><![CDATA[Q & A: Joel Hock Takes Celebrity Car Rally to L.A., Miami to Raise Funds for Kids With Cancer]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/15276_joel_hock_takes_celebrity_car_rally_to_l_a_miami_to_raise_funds_for_kids_with_cancer.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e15276standalone.jpg"  /></p>]]><![CDATA[<p>Last fall, Joel Hock, founder and president of the Toronto-based event management firm <a href="http://www.bizbash.com/toronto/content/resource/r790541.php">Solutions With Impact</a>, produced an event to benefit the Hospital for Sick Children. Called the Car Rally for Kids With Cancer, the <a href="http://www.bizbash.com/toronto/content/editorial/12621_hospital_fund-raiser_pairs_donors_with_celebrities_for_scavenger_hunt.php">two-day event</a>, held during the Toronto International Film Festival, paired luxury-car owners with celebrity navigators for an interactive scavenger hunt across the city. Drivers had to raise $25,000 to enter the contest, and the event raised more than $1.2 million for the hospital.<br />
<br />
This weekend, Hock hopes to duplicate that success in Los Angeles, where Eva Longoria Parker is the event chair for the city's first Car Rally. The benefit&mdash;in support of Children&rsquo;s Hospital Los Angeles and Padres Contra El C&aacute;ncer, a nonprofit organization that supports families of Latino children with cancer&mdash;kicks off with a launch party at the <a href="http://www.bizbash.com/losangeles/content/resource/r803566.php">Hollywood Roosevelt Hotel</a> Friday and concludes with a gala dinner Saturday night at a $30 million private home in Beverly Hills (owned by Bill Phillips of Transformation.com). With another Car Rally slated to run in Toronto this September, and Las Vegas and Miami incarnations in the works, we spoke with Hock about expanding the event.</p>
<p><strong>Why did you decide to take the event national this year?</strong><br />
I think the event itself works from a fund-raising standpoint. People, once they understand it, want to get involved. And kids with cancer is a cause that hits home whether it&rsquo;s in L.A., Vegas, Miami, or Toronto. In my opinion, the cure is just around the corner and all it takes is money. This event is driven by the participants.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/15276_joel_hock_takes_celebrity_car_rally_to_l_a_miami_to_raise_funds_for_kids_with_cancer.php</guid>
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<title><![CDATA[Q & A: World Wildlife Fund's Tara Wood Asks Canada to Turn Off the Lights]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/14904_world_wildlife_funds_tara_wood_asks_canada_to_turn_off_the_lights.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e14904standalone.jpg"  /></p>]]><![CDATA[<p>When the World Wildlife Fund launched Earth Hour in Sydney, Australia, in 2007, the organization called on businesses and individuals to turn off their lights for one hour to take a stand against climate change. More than two million people accepted the challenge. So, in 2008, the WWF turned Earth Hour into a global event. Tara Wood, manager of Earth Hour Canada, oversaw her country's participation in the event that brought together 35 nations last year. Before she asks Canada to turn off the lights between 8:30 and 9:30 p.m. this Saturday, she spoke with us about encouraging participation in such a large-scale event.</p>
<p><strong>What is the WWF hoping to achieve with Earth Hour?</strong><br />
Earth Hour is a symbolic event. The goal is to get people to turn off their lights for one hour and send a visual statement to government and world leaders that people are taking action on climate change and they need to do the same. But the other purpose is to show individuals that each of us can play a role in the fight against climate change and even simple actions like turning off your lights add up to make a really big difference.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/14904_world_wildlife_funds_tara_wood_asks_canada_to_turn_off_the_lights.php</guid>
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<title><![CDATA[NEWS: Cyclists in Four Canadian Cities Promote 2010 Ride to Conquer Cancer]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/16931_cyclists_in_four_canadian_cities_promote_2010_ride_to_conquer_cancer.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e16931standalone.jpg"  /></p>]]><![CDATA[<p>Hundreds of cyclists dressed in yellow jerseys converged on street corners in Toronto, Montreal, Calgary, and Vancouver at 1:05 p.m. Thursday to strike a pose and raise awareness for the 2010 Ride to Conquer Cancer fund-raiser as part of a promotional event planned by <a href="http://www.bizbash.com/toronto/content/resource/833780_causeforce_canada_toronto.php" >CauseForce Inc.</a></p>
<p>In Toronto, more than 120 riders gathered at the northwest corner of Queen and Bay streets for the public launch of the two-day ride in support of the Campbell Family Institute at Princess Margaret Hospital. The cyclists made a visual statement by raising their bikes overhead in unison for 60 seconds&mdash;a gesture meant to reflect the "Strength in Numbers" motto for the event, which takes place here on June 12 and 13.<font face="Arial, Helvetica"><font size="2" ><font style="font-size: 10pt; font-family: Arial;"> </font></font></font></p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/16931_cyclists_in_four_canadian_cities_promote_2010_ride_to_conquer_cancer.php</guid>
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<title><![CDATA[NEWS: Toronto to Host World Pride 2014]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/16877_toronto_to_host_world_pride_2014.php</link>
<description><![CDATA[<p>Toronto will host World Pride 2014 after beating out Stockholm with a 78 per cent margin of victory in a vote at the InterPride 2009 Conference in Florida yesterday. "We are delighted to have been awarded this opportunity to bring the world to Toronto," Mark Singh, chair of the World Pride committee, said in a statement. "In this exceptionally diverse city, the advent of a festival like this is an opportunity to highlight the acceptance of the queer community by Canadians, and to raise awareness of other countries where queers are still discriminated against."</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/16877_toronto_to_host_world_pride_2014.php</guid>
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<title><![CDATA[NEWS: LG Product Launch, L'Oréal Retrospective, Shakespearean Fashions Kick Off Fashion Week]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/16831_lg_product_launch_lor_al_retrospective_shakespearean_fashions_kick_off_fashion_week.php</link>
<description><![CDATA[<p>The Fashion Design Council of Canada (F.D.C.C.) presents the spring 2010 collections starting today, as LG Fashion Week gets under way at a new venue on King Street West with the Wear Love Alive gala, a celebration showcasing presenting sponsors LG Electronics Canada and L'Or&eacute;al Paris.</p>
<p>The evening includes an event dubbed LG Cinematic Style, which will feature the launch of a new SL80 television at the LG booth in the Fashion Environment. Guests will then watch a presentation offering a  retrospective look at the 100-year history of L'Or&eacute;al Paris, followed by a Shakespearean-themed runway collection presented by the Stratford Shakespeare Festival. "The Stratford Festival archives have been turned into current looks...fashion is not original, it&rsquo;s us that change," F.D.C.C. president Robin Kay said in a recent interview.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/16831_lg_product_launch_lor_al_retrospective_shakespearean_fashions_kick_off_fashion_week.php</guid>
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<title><![CDATA[NEWS: Decision on Toronto's Bid to Host World Pride 2014 Expected Sunday]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/16851_decision_on_torontos_bid_to_host_world_pride_2014_expected_sunday.php</link>
<description><![CDATA[<p>Pride Toronto&mdash;the nonprofit organization that hosts Pride Week&mdash;will find out Sunday if its bid to host World Pride in 2014 is a success. The organization is pitching to host the event at InterPride&rsquo;s annual general meeting in St. Petersburg, Florida, this week. The city of Stockholm is also bidding.<br />
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"We believe that hosting World Pride 2014 in Toronto will engage and inspire people from around the world, be a fabulous celebration of Pride, and showcase Toronto as one of the most diverse and accepting cities in the world," Mark Singh, Pride Toronto co-chairman, said in a statement on the organization's Web site.</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/16851_decision_on_torontos_bid_to_host_world_pride_2014_expected_sunday.php</guid>
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<title><![CDATA[NEWS: Toronto Fashion Week's New Venue Offers More Space, Additional Prep Time]]></title>
<link>http://www.bizbash.com/toronto/content/editorial/16709_toronto_fashion_weeks_new_venue_offers_more_space_additional_prep_time.php</link>
<description><![CDATA[<p><img src="http://www.bizbash.com/content/editorial/storyimg/big/e16709standalone.jpg"  /></p>]]><![CDATA[<p>After four seasons in the tents at <a href="http://www.bizbash.com/toronto/content/resource/788616_nathan_phillips_square.php" >Nathan Phillips Square</a>, LG Fashion Week&mdash;which takes place October 19 to 24&mdash;is on the move. And, according to Robin Kay, president of the Fashion Design Council of Canada, the new venue on King Street West has already proved beneficial. "I&rsquo;m now working in a live space. The tents are up and I can walk through with sponsors and designers who are actually able to see, instead of imagine, what it&rsquo;s going to be. They were placing a lot of trust on squiggle drawings," Kay said.</p>
<p>The two-acre site near King and Shaw streets has also enabled organizers to expand the event by 400 seats. "We were at capacity at Nathan Phillips. We had to turn people away. We have 1,000 seats here," she said. "The Fashion Environment where everyone goes to mingle is about 4,000 square feet larger, too."</p>]]></description>
<guid>http://www.bizbash.com/toronto/content/editorial/16709_toronto_fashion_weeks_new_venue_offers_more_space_additional_prep_time.php</guid>
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