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THE SCOUT

Trend Spotted: Curvy Trade Show Booths

Saturn

Hybrid cars weren't the only definitive trend at this year's New
York International Auto Show
at the Javits Center. Curves were all over the show floor: in the booth design, in signage, and on the cars.

The colorful Mercedes-Benz booth featured all-white walls and undulating white panels suspended from the ceiling. Vibrant, color-shifting lights changed the mood and atmosphere of the booth.

Saturn's eye-grabbing booth for its Aura concept car consisted of a wide arch. Lights mounted on the ceiling changed the color of the arch throughout the show.

Cadillac's booth had swooping arms over the car platforms, and the Cadillac logo rotated from a silver arch that curved above the information desk. A black marble fountain spurted graceful, arching streams of water.

Posted 06.20.05

This story originally appeared in the June/July 2005 issue of the BiZBash Event Style Reporter.


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