EVENT REPORT

Tricked-Out Prop Vehicles Rev Up Green Hornet Premiere

+ Add to Idea Book
+ Add to Idea Book
How it works:
  1. Register with BizBash or log in using Facebook
  2. Explore BizBash and save articles and images into idea books. Name them after topics like catering, an upcoming event you're planning, or anything else that you want.
  3. Go to the idea books section of your profile to view your saved ideas, curate your idea books, and share your idea books with your colleagues, clients, and friends!

Photo: Line 8 Photography

 
By Alesandra Dubin | Posted January 11, 2011, 2:30 PM EST
The Green Hornet—a 3-D superhero picture from Columbia Pictures, starring Seth Rogen—premiered Monday night at Grauman's Chinese Theatre. Columbia Tristar Marketing Group senior vice president of special events Alison Bossert oversaw the event, tapping 15/40 Productions to produce and design the arrivals line, as well as a premiere party just down the street at the Hollywood Roosevelt.

And wouldn't you know? An all-green theme began with the arrivals and continued through the party. On the sizable green carpet, on a partially closed Hollywood Boulevard in front of the theater, sat the indestructible Black Beauty prop car from the movie.
Green Hornet Premiere Arrivals
Generators Cat Entertainment Services
Production 15/40 Productions
Rentals Town and Country Event Rentals
Security Noble Associates Entertainment Security
Ticketing, Seating Benarroch Productions
Venue (Screening, Arrivals) Grauman's Chinese Theatre
SEARCH OUR DIRECTORY
Green Hornet Premiere Party
Catering, Venue Hollywood Roosevelt Hotel
DJ DJ Vicious Lee
Decor, Furniture Rentals, Lighting, Scenic Production 15/40 Productions
Photo Booth Polite in Public
Rentals Town and Country Event Rentals
Security Noble Associates Entertainment Security
Sound Ling Audio Productions Services
SEARCH OUR DIRECTORY

At the party, green lighting bathed various spaces on the first floor of the Hollywood Roosevelt, where Green Hornet logos fronted bars. Inside a square central bar sat the prop motorcycle from the movie. Atop green-clothed high boys, green LEDs illuminated cracked plastic in glass vessels for a textural look. Green Hornet logo gobos made for dramatic lighting on the walls of the party space.

DJ Vicious Lee spun for the crowd, and comfort-food dinner and dessert buffets came from the Roosevelt—and not from nearby La Cienega restaurant Gonpachi, a real venue that figures prominently in the film, which is set and was filmed in Los Angeles. Polite in Public set up a photo station with on-theme props like superhero masks, and a backdrop that evoked an L.A. nighttime cityscape.