By Alesandra Dubin Posted January 11, 2011, 2:30 PM EST
LOS ANGELES The Green Hornet—a 3-D superhero picture from Columbia Pictures, starring Seth Rogen—premiered Monday night at Grauman's Chinese Theatre. Columbia Tristar Marketing Group senior vice president of special events Alison Bossert oversaw the event, tapping 15/40 Productions to produce and design the arrivals line, as well as a premiere party just down the street at the Hollywood Roosevelt.
And wouldn't you know? An all-green theme began with the arrivals and continued through the party. On the sizable green carpet, on a partially closed Hollywood Boulevard in front of the theater, sat the indestructible Black Beauty prop car from the movie.
At the party, green lighting bathed various spaces on the first floor of the Hollywood Roosevelt, where Green Hornet logos fronted bars. Inside a square central bar sat the prop motorcycle from the movie. Atop green-clothed high boys, green LEDs illuminated cracked plastic in glass vessels for a textural look. Green Hornet logo gobos made for dramatic lighting on the walls of the party space.
DJ Vicious Lee spun for the crowd, and comfort-food dinner and dessert buffets came from the Roosevelt—and not from nearby La Cienega restaurant Gonpachi, a real venue that figures prominently in the film, which is set and was filmed in Los Angeles. Polite in Public set up a photo station with on-theme props like superhero masks, and a backdrop that evoked an L.A. nighttime cityscape.