NEW YORK Upfront Week was back—and slightly different—in New York last week, where major television networks pitched their fall lineups to media buyers and advertising execs. Given the writers strike, several networks opted to pare down their presence this year, cutting after-parties and reformatting their presentation process (hello, NBC).
As in years past, Manhattan was abuzz with a deluge of TV stars in town, dozens of open-bar parties, and a whole lot of schmoozing. And where there were holes, others were quick to fill the gap. Once ABC announced it was pulling its after-party this year, for example, the CW jumped in and hosted a presentation and a show by Maroon 5 at the Tent at Lincoln Center, ABC's previous stomping ground. CBS, too, canceled its infamous Tavern on the Green after-party, but the Cartoon Network swooped in with its first-ever Adult Swim party the same night, where Kanye West sang for hundreds of TV execs.
To get an insider's view on how the week had changed—or hadn't—we asked three local media buyers from three agencies to check in with us daily, giving us the lowdown on what they liked, what was cool, and what was lame. Their diaries from the week are here, and all of our Upfront Week coverage is here.