For the Twilight Saga: Breaking Dawn—Part 1
, Summit Entertainment and event producer Chad Hudson drew campers by posting information about the premiere—and related details like parking—to fan sites and social media. About 1,200 enthusiasts filled four camps downtown in the Nokia Plaza at L.A. Live
and Chick Hearn Court, and organizers opted to reward them for their devotion. That included a 15/40
-produced concert with musicians on the film's soundtrack, a book signing and giveaway from author Stephenie Meyer, and a visit from cast members including Charlie Bewley, Kiowa Gordon, Tinsel Korey, and Kellan Lutz. The biggest surprise of all: Staffers handed out premiere tickets to the entire group just ahead of the movie's start time.