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EVENT INNOVATORS 2012

Video: Event Innovator Noelle Provencial of Groupon on Producing Events With Humor

For our second Innovation Issue, we interviewed Groupon's experiential marketing and events manager Noelle Provencial to find out how she maintains the brand's identity with quirky, playful consumer promotions and experiences, like showing the Chicago-themed classic Ferris Bueller's Day Off at Wrigley Field.

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