EVENT REPORT

Under Chuck Close's Orders, Whitney Gala Is a Portrait in Gray

Under a mandate from honored artist Chuck Close, the look of the benefit's dinner was heavy with tones of gray.
Tall steel platforms framed the portraits on the walls.
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Tall steel platforms framed the portraits on the walls. Photo: Alison Whittington for BizBash

By Mark Mavrigian | Posted October 23, 2007, 4:14 PM EDT
Some may consider gray drab for an event, but when that event is the Whitney Museum of American Art's fall gala and the honoree is artist Chuck Close, the end result is anything but. At last night's benefit, one of the museum's galleries became a dark, elegant dining room, with hints of gray shades achieved mainly through the use of silvery metals and mirrors that complemented nine of the artist's large black-and-white tapestries, which lined three walls of the room.

Recently installed director of special events Gina Rogak oversaw the event, with Geoff Howell Studio tackling design and production. "Chuck Close requested that gray be the primary color for the event," Howell said. "[We] worked with that in terms of texture and color and added silver [with] brushed steel, frosted mirrors, and regular mirrors."

In fact, mirrors appeared prominently from the moment guests entered the museum's lobby, where a silvery, frosted-mirror pathway led from the gray-carpet arrivals area to the silver-topped reception desk that held guests' name cards. A large projection of candle flames shot against a pale gray background gave a soft light to the room, and horizontal bands of mirrors on side walls reflected the illumination.
Whitney Museum of American Art's Fall Gala and Studio Party
Additional Staffing Brand Allure Staff
Calligraphy Scribe Ink
Catering Olivier Cheng Catering and Events
DJ DJ Cassidy
Entertainment Classic Party Rentals
Event Design, Production Geoff Howell Studio
Lighting Bentley Meeker Lighting & Staging
Photography Patrick McMullan Photography
PR Paul Wilmot Communications
Projection Equipment, Sound Wall Street Productions
Tent Stamford Tent & Event Services
Venue Whitney Museum of American Art
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The dining room was where the gray dictate was in fullest effect, with walls painted a dark shade and hung with the large portraits of Close's artist-friends (Kiki Smith, Andres Serrano, Cindy Sherman, and Philip Glass among them). The works (along with two more in the cocktail area) were loaned as a set for the evening by the PaceWildenstein gallery. Custom-made dinner tables had tops with a wide band of frosted mirrors around the edges and a square of clear mirror in the center, which reflected a grouping of votive candles. Low arrangements of sunflowers gave a punch of yellow to the sleek, dark room. (The use of the flower echoed one of the tapestries, that of a lone sunflower.)

Four tall steel posts rose from the center of each table, topped with a platform of flickering votives that created a soft line of glowing light that played against the bottom edge of the large artworks. The tall steel table structures created a cool, open framework that helped show off the artwork when viewed from various points in the room.

Howell chose to install panels of waffle-textured gray foam (of the same size as each tapestry) between each portrait to help fill in the horizontal band of works along the walls. The foam panels also added some sound dampening (there was a piano performance by Bruce Levingston of Philip Glass's A Musical Portrait of Chuck Close during dinner), and the material's subtle patterns echoed the visual style of Close's own work.

Olivier Cheng's dinner consisted of a first course of a twice-baked aged goat cheese soufflé with hazelnuts and haricots verts, while the main course was a tagine of organic chicken with preserved lemons and picholine olives with pearl couscous. Diners were also served a banana tart with malt ice cream and butterscotch sauce for dessert.

Aside from all of the prominent grays of the event, the dinner and after-party raised a considerable amount of green for the museum, bringing in $2.4 million.