By Alesandra Dubin Posted July 7, 2011, 11:00 AM EDT
The Univision and TeleFutura local upfront brought about 400 guests—including talent, industry executives, media, advertising agencies, and buyers—to the Belasco Theater on June 30. Univision in Los Angeles, overseen by station general manager Alberto Mier y Terán, tapped the Russell Harris Event Group team to co-produce the event, dubbed “This Is Big.”
The presentation took place in the main theater and was followed by a private performance by Graciela Beltrán and an after-party in the theater's private ballroom. Guests viewed current and upcoming shows and programming on Univision, TeleFutura, Univision Radio, and Univision Interactive Media, which includes Univision.com and Univision Movil.
Russell Harris and John Hubbard handled the production and design for the event, where ample logo gobos announced the stations. Carving Ice created ice sculptures in the form of the stations' logos for a fully branded look. And El Cholo provided the catering to punch up the event's Latin vibe.