Upfronts are the well-established practice of television networks presenting fall prime-time lineups to media buyers and ad agencies. Upfront Week, the single week in May when the big broadcast channels—like NBC, ABC, and Fox—make their sales pitch, is perhaps one of New York’s longest-running examples of client entertaining and is typically marked by splashy presentations and even showier parties. In 2012, several brands, including Hulu, Google, and AOL, banded together to host the "NewFronts," muscling into upfront territory to better showcase their own Web-based take on television and entice media buyers. Here's our archive of past upfront presentations and NewFront events.
Amid the marathon of presentations and parties, several television networks pushed for more seamless integration of brands, digital media, and fans.
Posted June 2, 2014, 4:58 PM EDT
The four-day whirlwind of presentations and parties hosted by television networks saw media buyers, ad execs, and reporters post plenty of commentary, photos, and videos to Twitter and other social media platforms.
Posted May 16, 2014, 4:33 PM EDT
The digital media company looked to top last year's effort by presenting its lineup of new original programming at a Brooklyn waterfront venue with a "Connected" theme that linked the location, messaging, and design.
Posted May 6, 2014, 7:15 AM EDT
From a new app to a massive video wall, high-tech features were integrated into the annual Discovery Communications event for media buyers.
Posted April 16, 2014, 7:45 AM EDT
Television networks once again returned to New York for the annual sales pitch known as Upfront Week, bringing out big-name performers, branded decor, and plenty of food to entertain media buyers and ad executives.
Posted May 31, 2013, 3:42 PM EDT
To keep its upfront easy and fun for guests, Rogers Media stuck to a strict timeline that let guests get their first cocktail within 60 minutes.
Posted June 17, 2013, 8:45 AM EDT
As the last presentation in a busy Upfront Week, USA Network's event sought to impress ad agencies and media buyers with lavish food spreads, a performance by Passion Pit, and a spectacular fireworks show on the East River.
Posted May 22, 2013, 1:13 PM EDT
Live music from Marc Anthony and a house band and dramatic lighting set the mood at Jazz at Lincoln Center.
Posted May 17, 2013, 8:32 AM EDT
The company behind popular mobile games like
Words With Friends, FarmVille, and Draw Something 2, capped the second NewFront week with a festive reception animated by offbeat activities and quirky entertainment.
Posted May 9, 2013, 8:48 AM EDT
How the Upfronts Changed
Fox closed Upfront Week with its traditional party at Wollman Rink with bright colors, plenty of food and booze, and a whole lot of dancing.
Posted May 16, 2008, 5:54 PM EDT
Posted April 30, 2008, 4:05 PM EDT
What Media Buyers Say
Posted May 21, 2009, 4:00 PM EDT
Posted May 21, 2009, 6:13 PM EDT
Posted May 19, 2009, 3:50 PM EDT
Posted May 22, 2009, 12:29 PM EDT
One media buyer's take on the Upfront Week parties and presentations.
Posted May 31, 2007, 7:30 PM EDT
The digital brand's showcase (its version of an upfront) used iPads, iPhones, and other devices to broadcast content.
Posted May 3, 2013, 8:26 AM EDT
Posted April 29, 2013, 8:24 AM EDT
Posted April 26, 2013, 3:21 PM EDT
Posted April 11, 2013, 8:15 AM EDT
Posted October 19, 2012, 11:10 AM EDT
Posted June 4, 2012, 5:29 PM EDT
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