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Upfronts

Upfronts are the well-established practice of television networks presenting fall prime-time lineups to media buyers and ad agencies. Upfront Week, the single week in May when the big broadcast channels—like NBC, ABC, and Fox—make their sales pitch, is perhaps one of New York’s longest-running examples of client entertaining and is typically marked by splashy presentations and even showier parties. In 2012, several brands, including Hulu, Google, and AOL, banded together to host the "NewFronts," muscling into upfront territory to better showcase their own Web-based take on television and entice media buyers. Here's our archive of past upfront presentations and NewFront events.

USA Closes Upfront Week With Splashy Fireworks Display

As the last presentation in a busy Upfront Week, USA Network's event sought to impress ad agencies and media buyers with lavish food spreads, a performance by Passion Pit, and a spectacular fireworks show on the East River.

Event Report Posted May 22, 2013, 1:13 PM EDT

Telemundo Upfront Has "Hispanic in Hollywood" Theme

Live music from Marc Anthony and a house band and dramatic lighting set the mood at Jazz at Lincoln Center.

Event Report Posted May 17, 2013, 8:32 AM EDT

Gaming Brand Zynga Brings Zany Ideas to First NewFront

The company behind popular mobile games like Words With Friends, FarmVille, and Draw Something 2, capped the second NewFront week with a festive reception animated by offbeat activities and quirky entertainment.

Event Report Posted May 9, 2013, 8:48 AM EDT

AOL's NewFront Creates Immersive Digital Experience

The digital brand's showcase (its version of an upfront) used iPads, iPhones, and other devices to broadcast content.

Event Report Posted May 3, 2013, 8:26 AM EDT

IFC Hosts Roller-Skating Upfront With Dunk Tank, Shaved-Ice Cocktails

Event Report Posted April 29, 2013, 8:24 AM EDT


How the Upfronts Changed

Everyone at the Fox Upfront Party Thinks They Can Dance

Fox closed Upfront Week with its traditional party at Wollman Rink with bright colors, plenty of food and booze, and a whole lot of dancing.

Event Report Posted May 16, 2008, 5:54 PM EDT


What Media Buyers Say

A Media Buyer Gives Her Take on Upfront Week

One media buyer's take on the Upfront Week parties and presentations.

Guest Questions Posted May 31, 2007, 7:30 PM EDT


Archive

Discovery Upfront Focuses on Technology With App, iPad Furniture

Event Report Posted April 11, 2013, 8:15 AM EDT

Turner's Splashy Upfront Puts Execs in Costumes, Stunts On Stage

Event Report Posted October 19, 2012, 11:10 AM EDT

With New Red Carpet, Disney Upfront Spreads Out Over Studio Lot

Event Report Posted May 29, 2012, 6:43 PM EDT

Ion Promotes to Ad Agencies With Mobile Mail Room During Upfronts

Event Report Posted May 9, 2012, 4:31 PM EDT

E! Network's First New York Upfront Debuts New Brand Imagery

Event Report Posted May 3, 2012, 6:13 PM EDT

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