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Upfronts

Upfronts are the well-established practice of television networks presenting fall prime-time lineups to media buyers and ad agencies. Upfront Week, the single week in May when the big broadcast channels—like NBC, ABC, and Fox—make their sales pitch, is perhaps one of New York’s longest-running examples of client entertaining and is typically marked by splashy presentations and even showier parties. In 2012, several brands, including Hulu, Google, and AOL, banded together to host the "NewFronts," muscling into upfront territory to better showcase their own Web-based take on television and entice media buyers. Here's our archive of past upfront presentations and NewFront events.

How the Upfronts Changed


What Media Buyers Say

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