FROM VANCOUVER, BC Big brands descended on Vancouver in mid-February, aiming to entertain—and inform—the 2.3 million visitors that headed to the Winter Olympics. As we've been reporting over the past two weeks, companies such as Panasonic, Samsung, and Acer loaded their pavilions with new products, while brands like Coca-Cola, Molson, and Heineken had their beverages at the ready. As a core part of experiential marketing, product demonstrations abounded, with visitors trying everything from 3-D home theaters (Panasonic) and cell phone games (Bell) to virtual snowball fights (Samsung) and daily contests (British Columbia Lottery Commission).
Here's a look at some of the inventive ways companies informed the masses about their latest endeavors. Our complete archive of Olympics coverage is here.