Victoria’s Secret Pink held its annual spring break pool party
March 14, hosting 800 guests at the Shelborne Beach Resort in South Beach. The heavily branded event, hosted by Joe Jonas and Victoria’s Secret models Iman Chanel and Elsa Hosk, filled the resort’s pool deck with Pink banners, balloons, pool toys, and furniture. Designed to appeal to a target audience of vacationing college students, the afternoon party included Pink-branded amenities like water Pink Pong (the company’s underage, alcohol-free version of beer pong), a photo booth, and a surfboard signing station.
Photo: Tracy Block for BizBash