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EVENT INNOVATORS 2012

Video: Event Innovator Alexandra Shapiro on How USA Network's Events Break Out of the Clutter

We'll announce our 2012 Event Innovators—the 66 most innovative people in events right now—on March 14. As a sneak preview, here's a video interview with Alexandra Shapiro, USA Network's senior vice president of brand marketing, discussing the inventive campaigns and events her team has created—from premiering shows at outdoor summer screenings to using shipping containers as mobile theaters—to promote the cable channel's identity and content.

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