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EVENT INNOVATORS 2012

Video: Event Innovator James MacDonald on Turning Life Is Good Festival Attendees Into Active Fund-Raisers

We'll announce our 2012 Event Innovators—the 66 most innovative people in events right now—on March 14. As a sneak preview, here's a video interview with Life Is Good Company's director of good vibes, James MacDonald, discussing how he encourages attendees of the Life Is Good Festival to become active fund-raisers.

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