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EVENT INNOVATORS 2012

Video: Event Innovator Natasha Koifman on Social Media's Impact on PR and Stunt Marketing

For our second Innovation Issue, we interviewed Natasha Koifman, president of NKPR, about how publicity stunts—like the one for Skyy Vodka during last year's Toronto International Film Festival—feed social media, which allows brands to connect with consumers on a one-on-one basis.

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