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1. National Geographic Debuts Exhibit With Chinese Dragon, Tented Lounge

2. Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

3. 8 New Venues for Washington Holiday Parties That Won't Break the Bank

4. P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

5. Art Basel Preview: New Convention Center Layout, Giant Beach Structure for Audi

6. Eldon Luxury Suites: Spacious Penthouses for Receptions

7. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

8. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

9. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

10. 8 Handy Gifts for Meeting Attendees

FROM NEW YORK

Morgan Loft Penthouse: Temporary Venue for Holiday Season

Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

News Archive for Amstel Light

COAST TO COAST 09.03.09 3:30 PM

Amstel Light Aims to Bring Amsterdam Experience to North America With Concert Series

Amsterdam Live in San Francisco
Photo: Steve Jennings/WireImage

Amstel Light's seven-market concert tour, Amsterdam Live, wrapped up at New York's Webster Hall Wednesday, August 26, with live dance, interactive art, and a performance by the Bravery. Along for the ride—that included stops in Boston, Chicago, and San Francisco—was the Dutch brew's signature 10-seater beer bike, though restrictions prevented riders from actually imbibing.

To separate itself from competing brands, Amstel Light's marketing and events agenda recently has been defined by the brand's connection to its native Amsterdam and the city's devil-may-care attitude. "It’s a point of difference that the brand can own, and is something that we’ve had all along," said the aptly named Amstel Light vice president of marketing, Kheri Holland Tillman. "Amsterdam Live captured Amstel’s Amsterdam in an authentic environment that [aimed to] include unconventional experiences and interactive activities." MORE >>

Amstel Light