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1. National Geographic Debuts Exhibit With Chinese Dragon, Tented Lounge
2. Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson
3. 8 New Venues for Washington Holiday Parties That Won't Break the Bank
4. P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting
5. Art Basel Preview: New Convention Center Layout, Giant Beach Structure for Audi
6. New Moon Premiere Beckons 10,000 People and 2 Live Wolves
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8. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute
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FROM NEW YORK
Morgan Loft Penthouse: Temporary Venue for Holiday Season
Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility
Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online
Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast
Gap, Banana Republic, American Eagle Open Stores With Musical Performances
MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute
3 New Hotel Restaurants for Business Entertaining, Private Groups
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Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview
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FROM LOS ANGELES
American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party
Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room
Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel
6 New Venues for Los Angeles Holiday Parties
New Moon Premiere Beckons 10,000 People and 2 Live Wolves
$4 Million MOCA Gala Breaks Fund-Raising Records
Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd
MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30
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3 Ideas for Stylish, Eco-Friendly Events
 
News Archive for Courvoisier
EVENT INTELLIGENCE   10.03.06 12:00 AM
Roundtable: How Sponsors Choose Events
FROM NEW YORK Tom Crawford is director of partner marketing for a business unit of Motorola and was formerly thecompany’s director of corporate sponsorships/sports marketing, where he oversaw corporate sponsorship strategy and management of global programs. “All sponsorship proposals must be submitted to Motorola via our Web site, www.sponsorwise.com/motorola. I realize properties don’t necessarily like these filtering sites, but it is very important to use because the questions we ask are specific and relevant to our business. In general terms, Motorola would only consider sponsorships if they are broad in size and scope, if they demonstrate our product leadership or expertise in association with the property, and if the property represents the values and attributes of our brand. We are a large company with customers virtually in every market. We use programs of perceived value to our customers that can have impact or be replicated in many markets. Therefore, we rarely execute sponsorships that are too narrow—local fairs, festivals, or one-time, local market events.” MORE >>

RELATED TOPICS Selling Sponsorships, Motorola, Sprint, Courvoisier, Kodak, UPS
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