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News Archive for L'Oréal
Q & A   06.11.09 10:26 AM
Anik Gagnon Leverages L'Oréal's Luminato and Fashion Week Sponsorships to Reach Consumers
L'Oréal Paris communications director Anik Gagnon
L'Oréal Paris communications director Anik Gagnon
Photo: Benedicte Brocard
L’Oréal Canada has been involved with the Toronto art festival Luminato for three years. As the festival's presenting sponsor, the company—which includes the Garnier, Giorgio Armani, Maybelline, and L'Oréal Paris brands—has coordinated initiatives each year, bringing on Giorgio Armani for the festival's opening night party and installing a L'Oréal Paris makeup tent at Yonge-Dundas Square. Anik Gagnon, communications director for L'Oréal Paris, spoke to us about how she uses initiatives like the makeup tent to reinforce brand identity.

What was it about last year’s experience that made you decide to participate in Luminato again this year?
L'Oréal Paris did a tent at Yonge-Dundas last year, and we're doing exactly the same thing this year. Our brand strategy is to really align ourselves with fashion and to show the expertise of our beauty experts. Our vision with that tent was to take everything we do with Fashion Week and with Project Runway Canada and bring that backstage feel to the street. Last year we conducted 6,500 makeovers [over three days]; the success was so great that we decided to do it again. MORE >>

RELATED TOPICS L'Oréal, Luminato Toronto Festival of Arts + Creativity, LG Fashion Week, Project Runway Canada
EVENT REPORT   09.30.08 11:14 AM
Downsized Fashion Fights Poverty Trims Guest List, Changes Venues
The Fashion Fights Poverty runway show
The Fashion Fights Poverty runway show
Photo: Jonah Koch for BizBash
After two years at the Carnegie Library, Fashion Fights Poverty, a runway show and fund-raiser promoting ethical reform within the fashion industry, made the move to the St. Regis hotel on Friday for its fourth annual incarnation. "We thought it would be a different touch, more intimate and more private,” said Kadrieka Maiden, director of communications for the Style & Image Network, which produced the sold-out evening. Cutting the guest list from last year’s 500 guests to 250 also gave the night a more exclusive feel, Maiden said. (Last year's show topped the fashion and beauty category in our 2008 ranking of Washington's Top 100 Events.)

This year the event focused on a dual mission: to spotlight designers who are committed to principles of social responsibility, eco-sustainability, and community development; and to benefit NEST, a nonprofit that provides micro-loans to female artisans in developing countries. MORE >>

RELATED TOPICS Fashion Fights Poverty, Washington's Top 100 Events, Parker Posey, Smartwater, Tommy Bahama, L'Oréal, Going Green
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