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1. MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

2. 8 New Venues for Washington Holiday Parties That Won't Break the Bank

3. P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

4. How Do You Make Staffers Feel Appreciated—at Little or No Cost?

5. Poll Results: Informal Nights Out Make Most Appropriate 2009 Holiday Parties

6. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

7. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

8. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

FROM NEW YORK

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

More Photos From Louis Vuitton's Garden-Style Launch: Life-Sized Trees, Mounds of Mums

A Forest of Flora Marks Launch of Louis Vuitton's Saks Boutique

4 Made-in-New York Sweets for Gift Bags

FROM LOS ANGELES

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

3 New Restaurants for Autumn Alfresco Dining

With Help From Lexus, Cedars-Sinai Gala Breaks Fund-Raising Record

News Archive for L'Oréal

Q & A 06.11.09 10:26 AM

Anik Gagnon Leverages L'Oréal's Luminato and Fashion Week Sponsorships to Reach Consumers

L'Oréal Paris communications director Anik Gagnon
Photo: Benedicte Brocard

FROM TORONTO L’Oréal Canada has been involved with the Toronto art festival Luminato for three years. As the festival's presenting sponsor, the company—which includes the Garnier, Giorgio Armani, Maybelline, and L'Oréal Paris brands—has coordinated initiatives each year, bringing on Giorgio Armani for the festival's opening night party and installing a L'Oréal Paris makeup tent at Yonge-Dundas Square. Anik Gagnon, communications director for L'Oréal Paris, spoke to us about how she uses initiatives like the makeup tent to reinforce brand identity.

What was it about last year’s experience that made you decide to participate in Luminato again this year?
L'Oréal Paris did a tent at Yonge-Dundas last year, and we're doing exactly the same thing this year. Our brand strategy is to really align ourselves with fashion and to show the expertise of our beauty experts. Our vision with that tent was to take everything we do with Fashion Week and with Project Runway Canada and bring that backstage feel to the street. Last year we conducted 6,500 makeovers [over three days]; the success was so great that we decided to do it again. MORE >>

L'Oréal, Luminato Toronto Festival of Arts + Creativity, LG Fashion Week, Project Runway Canada

EVENT REPORT 09.30.08 11:14 AM

Downsized Fashion Fights Poverty Trims Guest List, Changes Venues

The Fashion Fights Poverty runway show
Photo: Jonah Koch for BizBash

After two years at the Carnegie Library, Fashion Fights Poverty, a runway show and fund-raiser promoting ethical reform within the fashion industry, made the move to the St. Regis hotel on Friday for its fourth annual incarnation. "We thought it would be a different touch, more intimate and more private,” said Kadrieka Maiden, director of communications for the Style & Image Network, which produced the sold-out evening. Cutting the guest list from last year’s 500 guests to 250 also gave the night a more exclusive feel, Maiden said. (Last year's show topped the fashion and beauty category in our 2008 ranking of Washington's Top 100 Events.)

This year the event focused on a dual mission: to spotlight designers who are committed to principles of social responsibility, eco-sustainability, and community development; and to benefit NEST, a nonprofit that provides micro-loans to female artisans in developing countries. MORE >>

Fashion Fights Poverty, Washington's Top 100 Events, Parker Posey, Smartwater, Tommy Bahama, L'Oréal, Going Green

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