| GUEST QUESTIONS 08.05.08 2:43 PM |
|
Sponsors and "Free Sh*t" Abound at Metromix.com's Lollapalooza Music Lounge
|
 | Metromix.com's Music Lounge
Photo: Red Eye Productions |
|
FROM CHICAGO
From August 1 through August 3, otherwise known as Lollapalooza weekend, Chicago's Hard Rock Hotel became "the Music Lounge Presented by Metromix.com," a crowd-and-heat respite for artists, media, industry folks, and V.I.P. ticket holders. Open from 11 a.m. to 5 p.m. each day, the lounge was produced by BMF Media and located across the street from Grant Park.
Daytime activities, which took place on two levels, included everything from Guitar Hero to complimentary tattoos and gifting suites. At the temporary Eastsport Café, sponsored by the bag manufacturer, guests took advantage of free China Grill-catered lunches, Bustelo coffee drinks, and Ciroc-spiked cocktails with thematic names like the Diddy. Rock the Vote Nights, also presented by Metromix.com, overtook the Music Lounge from 10 p.m. to 2 a.m. each evening, featuring performances from the likes of Samantha Ronson.
With the Ciroc cocktails flowing and the music pumping, guests seemed to be in high spirits; some even offered hugs in lieu of comments. Those who did speak up, however, had plenty to say about swag, sponsorship, and the lounge's "vibe."
"This whole experience makes me feel like a kid in a sweets shop. I'm just taking in everything with a little look here, a little taste there. My favorite part of the gifting suite? I'd say the bling [Skullcandy gave out necklaces with silver or gold skull-shaped charms.] That's what we all need: bling, bling, bling."
—Satin Singh, percussionist for Mark Ronson
MORE >>
RELATED TOPICS
Bustelo, Ciroc, Eastsport, Metromix.com, Rock the Vote |
 |
| NEWS 07.29.08 8:00 AM |
|
With Plenty of Sponsors, Lollapalooza Set to Take Over Chicago This Weekend
|
FROM CHICAGO
The current incarnation of Lollapalooza, the brainchild of Jane's Addiction frontman Perry Farrell, along with Austin, Texas-based promoters C3 Presents and the William Morris Agency, will once again set up shop in Chicago's Grant Park this Friday through Sunday. The fourth-annual Chicago-only festival encompasses 120 acts (including Radiohead, Nine Inch Nails, and Kanye West) performing on eight sponsored stages, as well as various environments, lounges, and activities scattered throughout the park.
Lollapalooza 2008 incorporates several new elements this year, including Perry's, named for Farrell, an open-air electronica stage featuring live DJ sets each day at 2 p.m., and Lederhosen's Biergarten, a beer hall situated near Buckingham Fountain. Both Green Street (a destination space educating festival-goers about Lolla's eco-friendly initiatives) and Kidzapalooza (featuring a stage, "School of Rock" Jam Tent, a recording studio, and special performances) are returning this year.
MORE >>
RELATED TOPICS
AT&T, Bud Light, PlayStation, MySpace, Citi, BMI, Blackstone Winery, F.Y.E., Vitaminwater, NowWhat.com, Small Paul, Sweet Leaf Tea, Whole Foods, Lifeway Kefir, Southern Comfort, Metromix.com, Belvedere Vodka, Hard Rock Hotel, Motorola, Bacardi, 42 Below, Cazadores Tequila |
|
 |
|
|
