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1. MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

2. 8 New Venues for Washington Holiday Parties That Won't Break the Bank

3. P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

4. How Do You Make Staffers Feel Appreciated—at Little or No Cost?

5. Poll Results: Informal Nights Out Make Most Appropriate 2009 Holiday Parties

6. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

7. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

8. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

FROM NEW YORK

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

More Photos From Louis Vuitton's Garden-Style Launch: Life-Sized Trees, Mounds of Mums

A Forest of Flora Marks Launch of Louis Vuitton's Saks Boutique

4 Made-in-New York Sweets for Gift Bags

FROM LOS ANGELES

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

3 New Restaurants for Autumn Alfresco Dining

With Help From Lexus, Cedars-Sinai Gala Breaks Fund-Raising Record

News Archive for Samsung

EVENT REPORT 10.30.09 12:42 PM

Microsoft Introduces Windows 7 With Cute Kid, Product Vignettes

TV commercial star Kylie introduced Microsoft C.E.O. Steve Ballmer at the Windows 7 launch.
Photo: Richard Koek

FROM NEW YORK Given Microsoft's enormous customer base—a January 2009 report put the technology giant's market share at 88 percent—when it launches a product, there's always a certain amount of buzz surrounding it. But rather than replicate the elaborate marketing stunt it produced for the debut of the Windows Vista operating system, Microsoft took a simpler approach to the press event introducing Windows 7. Inside Skylight Thursday, October 22, some 340 journalists, software testers, and executives from hardware manufacturing partners gathered for a six-hour launch that combined art gallery-style exhibits with live demonstrations and product vignettes.

"We wanted to create an event that represented the product and be mindful of the current state of the economy and the broad consumer mindset. So we set a tone that was simple, approachable, and authentic while demonstrating the excitement we all feel for Windows 7," said Windows group marketing manager Ed Chase, who led the planning of the project. To pull it off, Chase collaborated with Pinnacle Exhibits and a crew of other local and West Coast companies. MORE >>

Microsoft, Windows, Dell, Samsung

EVENT REPORT 06.29.09 2:28 PM

Cricket Launches Washington Service With World's Largest Cell Phone and Green Snow Cones

A giant working cell phone at the Cricket launch
Photo: Alison Klein for BizBash

Last Thursday at noon, with the temperature hovering in the low 90s, the sight of a freshly chiseled six-foot-tall ice sculpture in the shape of a K (for the capital K in the Cricket logo) drew the attention of some who passed by the Historical Society of Washington D.C. Nearby, a man passed out green snow cones. But for the lunchtime crowd, the center of attention was the 15- by 30-foot cell phone mounted on the side of two stacked black shipping containers branded with Cricket and Samsung logos.

Tuesday through Saturday, from 11 a.m. to 7 p.m., wireless provider Cricket teamed up with Samsung Telecommunications America to tout the launch of Cricket service in the Washington area by bringing to town what was dubbed "the world’s largest cell phone." The walk-through promotional kiosk and giant phone, which first appeared in March in Chicago, represented a $1 million investment in development and fabrication by the two companies.

MORE >>

Cricket, Samsung

BEST OF 2008 11.24.08 8:00 AM

Bird's-Eye View

Cell phone stations at Samsung's pavilion in Beijing.
Photo: Eric Powell for BizBash

For the 2008 Summer Olympics in Beijing, many of the games' sponsors camped out around the Bird's Nest Stadium on the Olympic Green in elaborately constructed pavilions. Brands such as Adidas and Samsung let product messaging take a backseat to exhibitions on their environmental efforts and history with the games. MORE >>

2008 Beijing Olympics, Adidas, Samsung, Omega, Johnson & Johnson, Volkswagen, China Mobile

NEWS 08.13.08 2:40 PM

Beijing Photo Journal: Samsung's High-Tech, Eco-Focused Pavilion

The Samsung Pavilion at the Olympic Green
Photo: Eric Powell for BizBash

BizBash contributing photographer Eric Powell is in Beijing for the Olympics this month, keeping us posted on the different parties and marketing iniatives in and around China's capital. Yesterday he stopped by Samsung's OR@S Pavilion in the Olympic Green. Built in the shape of a seedling, the pavilion incorporates green elements like artificial grass made from recycled car tires and sun pipes providing solar power to cell phone charging stations. The pavilion is open daily to athletes, their families, and spectators looking to check out Samsung products or just relax. MORE >>

2008 Beijing Olympics, Samsung, Beijing Photo Journal

EVENT REPORT 02.02.08 3:17 PM

Maxim Flaunts Girls, Girls, Girls (and Sponsors)

Hundreds of Maxim-ready girls attended the event.
Photo: Alexandra Wyman and Theo Wargo/WireImage

FROM SCOTTSDALE, ARIZ. When presupposing what a Maxim party will entail, it’s a good guess that a girl or two will be on-site. And last night's Super Bowl weekend bash at Rande Gerber's new Stone Rose lounge in the Fairmont Scottsdale Princess fulfilled that expectation. The lad mag packed the 2,500-person guest list with the usual celebrity suspects (reality stars, rappers, and athletes), as well as hundreds and hundreds of pretty young things. Donning teensy weensy dresses and gobs of makeup, the girls could be seen running from one outdoor heater to the next to escape the evening’s 40-degree temperature.

In and around Stone Rose, the party’s massive footprint was mostly outdoors, spilling into the hotel’s main plaza and pool area. Produced by Maxim senior director of events Jordan Rothstein, TK New York’s Tracy Kessler, and Houston-based Eli Marketing’s Fontaine Swope, the event eschewed a theme this year in favor of an upscale look. “Last year was Hotel de Maxim, which was very much a hotel theme,” said Rothstein, adding that this year's party doubled as Stone Rose’s grand opening. “This year we decided not to theme the event, to just go with a very high-end, beautiful environment that reflects our brands and our partners.” MORE >>

Super Bowl, Maxim, Patron, Under Armour, Samsung, Perry Ellis

EVENT REPORT 09.10.07 4:46 PM

MTV VMA Parties Embrace Vegas Style

Held at the Pearl Concert Theater in the Palms Hotel and Casino, the VMAs were more intimate this year, and shorter, coming in at a little over two hours.
Photo: Getty Images

FROM LAS VEGAS In hopes of revitalizing a franchise that has seen considerable drops in ratings and reputation in the past few years, MTV took its Video Music Awards to Las Vegas on Sunday for the first time since the awards’ 1984 inception.

With its own reputation as a glittering, all-night, no-holds-barred city, Las Vegas proved to be an appropriate milieu for the 72-plus-hour barrage of bashes related to the main event. And flush with new nightclubs, the city—which embraces its reputation for wild antics as much as the show does—provided plenty of party-ready locations.

During the show itself, MTV found that along with the celebrities, publicists, and marketers that followed its move to the desert came a series of gaffes. Although Britney Spears’s amateurish opening performance certainly got people talking, it was widely considered a bomb. Later, technical glitches and mic failures abounded.

Producers reinvented the show’s format, flipping between the ceremony in the new Pearl Concert Theater in the Palms hotel and live video snippets from a series of satellite concert-house party hybrids filmed throughout the property. (With the broadcast’s coverage of so much of the Palms’s space, viewers could hardly be blamed for thinking they were watching a two-hour commercial for the hotel.) One highlight of the proceedings was Chris Brown’s performance, which had the singer and his backup dancers leaping among the glowing circular platforms on the main floor of the Pearl.

Going on around the show was a weekend-long party lineup managed largely by New York- and Los Angeles-based planners and vendors—perhaps not surprisingly, given that many of the events’ hosts were magazines and brands based in those cities. The majority of event organizers relied on Las Vegas’s wealth of over-the-top, highly publicized new venues to impress guests, rather than use heavy production to make a big impact. MORE >>

MTV, MTV Video Music Awards, Rolling Stone, Maxim, GQ, Xbox, Samsung

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