| EVENT REPORT 07.15.08 7:01 PM |
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Latin American League Ends Conference With Buckets of Beer, Hillary Speech
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 | The League of Latin American Citizens presidential banquet at the Washington Hilton's International Ballroom
Photo: BizBash |
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The League of Latin American Citizens capped off its 79th annual conference on Friday night with a 1,250-person banquet at the Washington Hilton’s enormous International Ballroom. After a week-long schedule of events, which included talks from both presumptive presidential candidates, the dinner drew a crowd with Senator Hillary Clinton as the featured speaker.
For the politically charged evening, at which Clinton spoke to an energized room about her continuing support for the Latino community, planner Jorge Fuentes Davila of the San Juan, Puerto Rico-based firm the Event Factory went for a decidedly American look. “We followed the red, white, and blue theme we’ve been doing the whole week,” he said.
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League of Latin American Citizens, Hillary Clinton, Miller Beer, Miller Lite, Wal-Mart, Sprint, Comcast, American Airlines |
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| NEWS 06.24.08 10:15 AM |
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Smithsonian Folklife Festival Opens Tomorrow With Bhutan, NASA, and Texas
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 | The Smithsonian Folklife Festival on the National Mall
Photo: Jeffrey Tinsley |
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Each summer for the last 42 years, the Smithsonian Folklife Festival has turned the National Mall into a massive outdoor cultural celebration reaching over seven city blocks. This year, the event, organized with the help of more than 500 Smithsonian staffers and 300 volunteers, is celebrating the isolated mountain Kingdom of Bhutan, the 50th anniversary of NASA, and the music and cuisine of Texas.
Kicking off tomorrow, the festival runs through June 29 and from July 2-6, offering everything from an evening concert of the Texas Songsters to Bhutanese momos (or pork-and cheese-filled dumplings) to screenings of classic space films (think 2001: A Space Odyssey) at the nearby National Museum of Natural History.
Co-sponsored by the National Park Service, with support from Motorola, Sprint, WAMU-FM, Whole Foods Market, and Washingtonpost.com, the festival is expected to attract more than one million visitors throughout its 10-day run. —Adele Chapin
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Smithsonian Folklife Festival, N.A.S.A., Motorola, Sprint, WAMU-FM, Whole Foods, Washingtonpost.com |
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| EVENT INTELLIGENCE 10.03.06 12:00 AM |
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Roundtable: How Sponsors Choose Events
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FROM NEW YORK
Tom Crawford is director of partner marketing for a business unit of Motorola and was formerly thecompany’s director of corporate sponsorships/sports marketing, where he oversaw corporate sponsorship strategy and management of global programs. “All sponsorship proposals must be submitted to Motorola via our Web site, www.sponsorwise.com/motorola. I realize properties don’t necessarily like these filtering sites, but it is very important to use because the questions we ask are specific and relevant to our business. In general terms, Motorola would only consider sponsorships if they are broad in size and scope, if they demonstrate our product leadership or expertise in association with the property, and if the property represents the values and attributes of our brand. We are a large company with customers virtually in every market. We use programs of perceived value to our customers that can have impact or be replicated in many markets. Therefore, we rarely execute sponsorships that are too narrow—local fairs, festivals, or one-time, local market events.”
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Selling Sponsorships, Motorola, Sprint, Courvoisier, Kodak, UPS |
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