| WHO'S DOING WHAT 04.11.08 2:55 PM |
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| Hisaoka Staffers Move to Yoga Alliance, Liaison Capitol Hill |
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Yoga Alliance's Danielle Tergis
Photo: Courtesy of Danielle Tergis |
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After five years as the promotions and marketing manager of the D.C.-based Hisaoka Public Relations, Danielle Tergis began a new job this week as director of marketing and communications for Yoga Alliance, a group of more than 18,000 registered yoga teachers and schools.
Tergis earned a graduate degree in marketing from Johns Hopkins University this winter, giving her a leg up for the new post, where she handles branding, promotional tools, and media relations. She will also be planning events to mark the alliance’s 10th anniversary in 2009, as well as developing public relations efforts for Yoga Day USA, a day of activities promoting the sport throughout the country.
“I went back to school because I was interested in moving into more of an integrated marketing role,” Tergis explained. “The [new] position was the perfect opportunity to combine my passion for marketing and my love for yoga."
In other Hisaoka news, Heather Shaw Menis, formerly the lifestyle public relations manager at the firm, started her new role this week as senior manager of marketing and public relations at the Liaison Capitol Hill, a new Affinia Hotels property that opened on April 1.
—Claire Hoffman
RELATED TOPICS
Yoga Alliance, Affinia Hotels
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