BizBash Washington
BizBash Washington
   ADVERTISE   |  FEEDBACK  |   SUBSCRIBE   |   ABOUT US  |  RSS
EVENT REPORT   04.28.08 5:59 PM PRINT | SEND TO A FRIEND |
Rain, Rain, Go Away
Overcoming rain, leaky tents, and hundreds of crashers, Bloomberg's post-Correspondents dinner party got futuristic this year, with high-tech invitations, neon lighting, and interactive art installations.
Bloomberg L.P.'s Saturday-night White House Correspondents Association dinner party—arguably the second-most coveted after-party in town, after Vanity Fair's shindig—had one thing nailed down this year: the element of surprise. With all parties involved sworn to secrecy in the weeks leading up to the event, the 950 guests (up from last year’s 500, and wrangled by Tammy Haddad and Margaret Carlson) barely knew what to expect.

Headed by Bloomberg event planners Raquel Tudela and Mia Sakai, along with C.E.O. Lex Fenwick, the party filled up a series of tents (all raised 12 feet off the ground) around the Costa Rican embassy. One major hiccup was the pouring rain that began just before the doors opened, causing the temporary setup to become riddled with leaks. Though planners scrambled to fix the problem, by opening time a few drippy spots, patches of soaked carpet, and a dozen or so water-catching trash cans lingered—and much of the postparty chatter and news coverage questioned its choice of location.
CONTINUED >

PHOTO GALLERY

The party's invitation came in the form of a blue credit-card-size identification item, which included a finger-print device and an electronic tag line that read, "Don't forget me as I am your ticket to get in. Looking forward to seeing you, Best wishes—your personal B-Unit." - Photo: BizBash
The party's invitation came in the form of a blue credit-card-size identification item, which included a finger-print device and an electronic tag line that read, "Don't forget me as I am your ticket to get in. Looking forward to seeing you, Best wishes—your personal B-Unit."
Photo: BizBash
A glowing pink crystal globe marked the party's entrance. - Photo: Lara Shipley for BizBash
A glowing pink crystal globe marked the party's entrance.
Photo: Lara Shipley for BizBash
Pink neon light tubes illuminated the winding hallways that led guests into the party. - Photo: Lara Shipley for BizBash
Pink neon light tubes illuminated the winding hallways that led guests into the party.
Photo: Lara Shipley for BizBash
A tent with wood-framed ceilings housed the party's front room, which featured large LED projections of great American paintings, such as Emanuel Gottlieb Leutze's Crossing the Delaware. - Photo: Lara Shipley for BizBash
A tent with wood-framed ceilings housed the party's front room, which featured large LED projections of great American paintings, such as Emanuel Gottlieb Leutze's Crossing the Delaware.
Photo: Lara Shipley for BizBash
Bleachers in the front room provided stadium-esque seating, giving guests a bird's-eye view of the crowd. - Photo: Lara Shipley for BizBash
Bleachers in the front room provided stadium-esque seating, giving guests a bird's-eye view of the crowd.
Photo: Lara Shipley for BizBash
In one of the party's many hallways, monitors aired live footage from adjacent areas of the party, including the photographer's pit and the rain-soaked line to get in. - Photo: Lara Shipley for BizBash
In one of the party's many hallways, monitors aired live footage from adjacent areas of the party, including the photographer's pit and the rain-soaked line to get in.
Photo: Lara Shipley for BizBash
The lounge area, inspired in part by Casablanca, included varying leather sofas, velvet banquettes, tall palm fronds, and low wall lighting. - Photo: Lara Shipley for BizBash
The lounge area, inspired in part by Casablanca, included varying leather sofas, velvet banquettes, tall palm fronds, and low wall lighting.
Photo: Lara Shipley for BizBash
Corners of the lounge offered rare semiprivate space, complete with table service. - Photo: Lara Shipley for BizBash
Corners of the lounge offered rare semiprivate space, complete with table service.
Photo: Lara Shipley for BizBash
The temporary bathrooms hid Porta Potties behind a pink-tented, orange-walled room, with retro checkered floors. - Photo: Lara Shipley for BizBash
The temporary bathrooms hid Porta Potties behind a pink-tented, orange-walled room, with retro checkered floors.
Photo: Lara Shipley for BizBash
Mirrors wrapped the restroom area, at the rear of the event's footprint. - Photo: Lara Shipley for BizBash
Mirrors wrapped the restroom area, at the rear of the event's footprint.
Photo: Lara Shipley for BizBash
   
Bloomberg White House Correspondents Association Dinner After-Party

Audiovisual Production Viva Creative
DJ DJ Jeffrey Tonnesen
Fabrication Legacy Scenic & Productions
Flowers JLB Floral
Lighting Frost Lighting--Washington DC
PR Nadine Johnson Inc.
PR Haddad Media
PR Burson-Marsteller
Production, Project Management, Catering Design Cuisine Caterers
Rentals DC Rental
Staging, Tenting HDO Productions
Transportation Music Express Car Service
Transportation EmpireCLS Worldwide Chauffeured Services
Venue Embassy of Costa Rica

The red-carpet entrance featured a large hanging crystal globe (rumored to be worth $32,000) and connected to a series of long and winding hallways, lit only by staggered pink neon lights, with echoing chants from Gregorian monks piped in. The hallways spilled into a pristine white room—complete with a wood frame roof and 23-foot ceilings—where DJ Jeffrey Tonnesen from New York mixed the chants with contemporary artists like Aphex Twin and Cornelius.

A hollow rectangular bar was the focal point of the front room, placed prominently in the center of the space and manned by a flurry of staffers from New York-based Model Bartenders (one of three sets of waiters hired for the evening). Modern details set a minimalist tone for the space, with white bleachers topped with maroon velvet cushions covering one wall, creating an instant peanut gallery once the room filled up.

Another area in the front room featured three giant LED screens, depicting American paintings, including Nighthawks by Edward Hopper. Throughout the evening, the wall morphed into a performance space for actors dressed as if taken directly from the painting. "The entertainers were meant to be characters who could have stepped out of those paintings, bringing the art to life," Bloomberg spokesperson Judith Czelusniak explained in an email after the party. "Except for the Space-Age hostesses, that is," she added, referring to the women dressed in skimpy space-age purple getups (or, "porn-stewardess costumes," as Reliable Source described them). "They traveled here from Mars just to attend the Bloomberg party."

To add another interactive element, two guests at a time could go behind the LED screen to watch the actors perform. Behind Emanuel Gottlieb Leutze's Crossing the Delaware, for example, actors re-enacted the painting with a boat, lighting effects, and rain.

Another dark hallway—this one equipped with closed-circuit cameras that spied on the hopefuls waiting in line outside in the rain—opened up into a 1940s-era lounge. Sakai and Tudela designed the space, which they envisioned as part Casablanca, part bachelor pad. Brown velvet banquettes, green wood-grain walls, scattered Oriental rugs on black-and-white-tiled floors, and an eclectic mix of antique leather and upholstered seating accented the room, with a soundtrack by Bob Dylan and the Beatles.

Passed hors d’oeuvres from Design Cuisine Caterers featured a twist on some American classics, including hollow fried potatoes, mini petite filet sandwiches with hollandaise sauce, and mini brownies and half chocolate donuts for dessert. 

Celebrities such as Pamela Anderson (who arrived on Senator John McCain’s Straight Talk Express bus with Cindy McCain) and Rupert Everett were present, as were Donatella Versace and Eric Dane. Though not every celebrity made the cut—according to Reliable Source, a rain-soaked Colin Firth and his wife left after they proved to be unrecognizable to the door staff.

Like last year
, the fancy restrooms didn't disappoint (though many guests seemed tasked to find them). Cloaked in a pink tent, the unisex Porta Potties featured orange walls, tons of mirrors, and a retro checkered floor.

  —Danielle O'Steen
RELATED TOPICS Bloomberg, White House Correspondents' Association Dinner

MORE EVENT REPORT STORIES
Sponsors and More Than 100,000 Guests Flood Safeway Barbecue Battle on Pennsylvania Avenue
Cricket Launches Washington Service With World's Largest Cell Phone and Green Snow Cones
Cisco Caps Three-Day Partner Summit With Executives-Only Rock 'n Roll Gala
Artists Perform on Four Outdoor Stages at 20th Annual MuchMusic Video Awards
Candy, Ice Cream, and Rachel Maddow Accent MSNBC's Radio and TV Correspondents' Dinner After-Party

MORE STORIES ABOUT BLOOMBERG
Washington's Top Political & Press Events 2009
More Correspondents' Weekend Coverage: Bloomberg and Vanity Fair's Exclusive Party, Atlantic Media's Dinner, McLaughlin's Brunch, and More
People and Time Team Up for White House Correspondents Weekend Party
MORE STORIES ABOUT WHITE HOUSE CORRESPONDENTS' ASSOCIATION DINNER
In the News: Radio and TV Correspondents Love John Hodgeman, Sundance Still Bringing in Bucks for Utah
Low-Cost, Crowd-Pleasing Catering

More Suppliers/Venues to Consider ADVERTISEMENT
Charlie Palmer Steak
Incredible steak, a Capitol view, and solid service. The design of this steak place is warm and inviting, and quite a change from traditional designs. More >>

EMAIL THIS RESOURCE
Spellbound Creative Concepts, Inc.
Spellbound Creative Concepts, Inc. is an event management company delivering unsurpassed public recognition to their clients since 1999. Based in Washington, D.C., they produce events internationally and supply entertainment, transportation, graphic arts, registration databases, press releases, communications, and branding services. More >>

EMAIL THIS RESOURCE
Ridgewells
‛Fresh“ is their mantra. For 80 years, Ridgewells has set the standard for fresh food and fresh entertaining ideas in Washington, D.C. More >>

EMAIL THIS RESOURCE
 
Search Our Venue Directory










MOST POPULAR STORIES
1. Cricket Launches Washington Service With World's Largest Cell Phone and Green Snow Cones
2. Sponsors and More Than 100,000 Guests Flood Safeway Barbecue Battle on Pennsylvania Avenue
3. Jean-Georges Vongerichten to Open J&G Steakhouse in New W Hotel
4. Proving Your Worth: 5 Discussion Points to Make the Case for In-House Event Jobs
5. BET Awards' Hastily Planned Jackson Tribute Yields Ratings Triumph
6. Proving Your Worth: How to Avoid Getting the Boot—and Fight It If You Do
7. Proving Your Worth: The Example
8. Cisco Caps Three-Day Partner Summit With Executives-Only Rock 'n Roll Gala
9. How Can You Make a Trade Show Booth Eco-Friendly?
10. Monster's Phil Cavanagh on Taking Things In-House and Managing the Crowds at Career Fairs