| EVENT REPORT 06.20.08 12:54 PM |
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| Sneak Peaks |
| For its Washington Designer Preview, Nordstrom once again partnered with nonprofit Knock Out Abuse Against Women to host a colorful runway show. |
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Nordstrom attracted some 500 Washington fashion-focused types on Tuesday night for the retailer’s seventh Designer Preview show, held for the second year at the National Building Museum. The evening showcased more than 100 coming-soon looks from big-name designers such as Versace, Dolce & Gabbana, and Jil Sander, offering shoppers the chance to preorder items from the fall 2008 collections.
The sold-out event, for which tickets started at $125, benefited Knock Out Abuse Against Women, a nonprofit that supports shelters for victims of domestic violence. Since last year, the show saw a jump in attendance, up from last year’s 300, and in fund-raising, which grew from $42,000 to $60,000. The event's layout changed, too, as Nordstrom event marketing coordinator Gina McGowan wanted to keep guests on their (in some cases, Jimmy Choo-clad) toes. “We needed some change to keep it fresh,” she said, noting that the elevated runway moved to the middle of the building’s atrium for a more dramatic effect. |
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PHOTO GALLERY |
 | The event's boutique area allowed some 500 guests to shop the evening's fashions.
Photo: Lara Shipley for BizBash |
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 | Centerpieces of purple orchids and calla lilies sat on tables in the boutique area.
Photo: Lara Shipley for BizBash |
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 | Nordstrom illustrator Ruben Toledo designed the fashion-focused invitations, posters, and programs for the event.
Photo: Lara Shipley for BizBash |
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 | Passed hors d'oeuvres from Design Cuisine included balls of smoked salmon on silver spoons.
Photo: Lara Shipley for BizBash |
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 | A display of mannequins wearing fall 2008 looks added to the boutique feel.
Photo: Lara Shipley for BizBash |
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 | Rows of glossy black bamboo chairs surrounded the elevated runway on three sides.
Photo: Lara Shipley for BizBash |
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 | For the 1920s-style Carmen Marc Valvo Couture collection, green graphics (including an image of a butterfly flapping its wings) covered the backdrop.
Photo: Lara Shipley for BizBash |
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 | Guests perused the boutique area before the fashion show, and returned to order runway looks afterwards.
Photo: Lara Shipley for BizBash |
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For the preshow reception, McGowan worked with the fashion and design team to create a pop-up Nordstrom store, complete with racks of clothing from the evening’s designers, an accessories boutique stocked with Valentino and Dior, eight dressing rooms with silver curtains, and sleek metal bars to match. The museum’s bathroom featured a display of designer perfume.
The 40-minute fashion show, however, was the evening's real draw. To keep the audience’s attention, as many as eight models walked the runway at the same time, stopping occasionally to pose. The backdrop visuals and music, handled by the Nordstrom team, also changed to reflect each collection. Cheetah-print outfits from Michael Kors inspired projections of moving green dots and Duffy’s “Mercy,” while Valentino’s black and white creations got a blood-red background and Flight of the Conchords’ comedic tune “Foux Du Fafa.”
After the show, staffers hustled the looks off the models and over to the boutique, where shoppers could preorder the items and indulge in chocolate truffles and key lime tartlets. No one went home empty-handed, as each attendee received a colorful dish decorated by Nordstrom’s own illustrator, Ruben Toledo.
—Adele Chapin
RELATED TOPICS
Nordstrom, Knock Out Abuse Against Women
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