| EVENT REPORT 07.02.08 12:09 PM |
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| Get Smart |
| For the National Education Association Expo, exhibitors set up educational displays—appropriate for the crowd of teachers—and attracted attention with loads of free stuff. |
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The National Education Association opened its 146th annual meeting yesterday at the Walter E. Washington Convention Center. As part of the program, the NEA is offering an accompanying trade show that kicked off yesterday and runs through tomorrow with 235 exhibitors—from Pizza Hut to the Peace Corps—looking to reach the 17,000 expected attendees.
Appealing to the crowd of educators, the exhibitors put up thorough displays of their programs, services, and wares. The usual trade show giveaways (think pens and key chains) were the standard, with a few booths taking the extra step to garner attention. Here's a look at some of the stand-out exhibits. |
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PHOTO GALLERY |
 | Microsoft's circus-style booth at the front of the trade show included free cotton candy and a test of strength.
Photo: BizBash |
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 | Bic's beige wood-paneled exhibit displayed the company's products with assorted pens for the taking.
Photo: BizBash |
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 | Target's large booth opened with information on the retailer's focus on education.
Photo: BizBash |
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 | The second half of Target's space offered weary expo-goers a picnic-style seating area and gift bags filled with a disposable camera and a photo box.
Photo: BizBash |
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 | With a "Visions for Tomorrow" theme, the SciFi Channel raffled off packets of 10 videos (including Close Encounters of the Third Kind) and 10 books (such as George Orwell's 1984).
Photo: BizBash |
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 | The National Teacher Associates doled out hundreds of gift bags, creating walking advertisements for the group.
Photo: BizBash |
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 | A constant crowd hummed around the Pizza Hut booth, which gave away free pizza throughout the show.
Photo: BizBash |
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 | The U.S. Green Building Council decked its display with a retro-looking leafy backdrop.
Photo: BizBash |
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 | Hyundai's enclosed lounge included white-leather sofas and free Internet stations.
Photo: BizBash |
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 | Sanford's open format booth kept the products—Sharpie and Paper Mate—as the focus.
Photo: BizBash |
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—Danielle O'Steen
RELATED TOPICS
National Education Association, Microsoft, Target, SciFi Channel, Bic, Hyundai, Sanford, Pizza Hut
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