| NEWS 10.24.08 12:46 PM |
PRINT | SEND TO A FRIEND |
|
| Perez Hilton Continues to Expand his Brand at CMJ Music Marathon |
|
 |
N.E.R.D. performed at Perez Hilton's South by Southwest showcase in March.
Photo: Rahar/Photopass
|
|
|
FROM NEW YORK The 2008 CMJ Music Marathon—a music industry staple that claims responsibility for launching the careers of artists as diverse as Eminem, Green Day, and Arcade Fire—concludes its five-day run this Saturday. Now in its 28th year, CMJ has grown from its under-the-radar roots to draw increasing attention from the public and marketers. More high-profile parties are popping up, including one hosted by blogger Perez Hilton tonight at the HighLine Ballroom.
“One Night in New York City” features performances by Sharon Jones and the Dap Kings, Semi Precious Weapons, and Lady Gaga, but it’s not the first concert thrown by Perez Hilton. With the help of producers at BMF Media Group, Hilton took the event template to a showcase at Austin’s South by Southwest in March and an after-party for Toronto’s Much Music Awards in June.
“This is a passion project for me,” Hilton told us via e-mail. “I love music and it’s definitely a thrill to be able to organize these very special events and share some of my favorite artists with my readers. I’ve recently been getting involved in many aspects of the music industry and hope to continue that in a bigger way next year. It’s a perfect fit for my brand.”
Hilton has so far limited his parties to piggyback on other major events, but he’s optimistic that might change. “The great thing about ‘One Night in…’ is that I can do them whenever and wherever,” he said, “and if the stars line up, I may be doing them in different places and at different times.” Apparently the stars are next due to line up on November 5, when Hilton takes the show to Liverpool for the MTV European Music Awards.
As for CMJ, he’s not alone in his attempts to woo the crowd of influencers. Other music-friendly brands sponsored high profile parties and initiatives this week. CMJ sponsor Microsoft Zune helped curate a week long showcase at the Bowery Ballroom and built a Web site offering exclusive festival content.
—Michael O'Connell
RELATED TOPICS
CMJ Music Marathon, Perez Hilton, One Night in New York, Microsoft, Zune, South by Southwest
MORE NEWS STORIES
Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson
Art Basel Preview: New Convention Center Layout, Giant Beach Structure for Audi
Poll Results: Readers Opting for iPods Over DJs
P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting
Poll Results: Informal Nights Out Make Most Appropriate 2009 Holiday Parties
MORE STORIES ABOUT PEREZ HILTON
More From South by Southwest: Playboy, Perez, and Rachael Ray Host Parties and Sponsors
MORE STORIES ABOUT MICROSOFT
Microsoft Introduces Windows 7 With Cute Kid, Product Vignettes
In the News: Live 8 Producer Joins World Cup, Microsoft Previews Products With First Open House
Microsoft's Rosalind Murphy Targets New Clients With Female-Focused Events
MORE STORIES ABOUT ZUNE
Economic Climate Tinges Golden Globes Suites—But Hardly Banishes Them
| More Suppliers/Venues to Consider |
ADVERTISEMENT |
|
|
|
Strike Bethesda
Strike combines the "all-American" bowling tradition with funky retro design, cutting-edge technology, fabulous food and drink, and excellent service. The 28,000-square-foot space houses 34 lanes of bowling, two bars, a restaurant, a V.I.P. lounge, and a giant video wall. More >>
EMAIL THIS RESOURCE |
|
Washington Talent, Photo & Video
Washington Talent, Photo & Video is proud to celebrate its 40th year of business! It offers the most reputable selection of bands, DJs, photographers, videographers, event decor specialists, novelty activities, portrait stations, interactive robots, specialty dancers, and more, all working in the D.C./Baltimore area. More >>
EMAIL THIS RESOURCE |
|
Wyndham Hotels and Resorts
Wyndham’s upscale, casual, comfortable environments offer a wide choice of locations and broad array of amenities, services, and ambience. Wyndham is a great fit for varied budgets, tastes, and priorities. More >>
EMAIL THIS RESOURCE |
| |
|
|
|
|
|
|
