| EVENT REPORT 04.22.09 2:27 PM |
PRINT | SEND TO A FRIEND |
|
| In the Raw |
| Washington Life's "Young and the Guest List" veered from its history of traditional locales, and headed to a 20,000-square-foot unfinished office space. |
|
On April 16, starting at 7 p.m., more than 500 guests found their way to a new and unoccupied 12-story office building in NoMa (North of Massachusetts Avenue), a former industrial area of the city near Union Station that for the past two years, has undergone massive redevelopment. The raw space was the unexpected venue for the fourth annual Washington Life party dubbed the “Young and the Guest List,” an event that celebrates 250 of the area’s 40-and-under movers and shakers.
“With the new administration, we felt that Washington has changed and there has been a rebirth of the social scene, and we wanted to reflect that in the party by moving to an up and coming area,” said Michael M. Clements, the magazine's executive editor. “The list is different this year, as well. It recognizes the influences of younger power players, not just in the Georgetown social scene and the Hill, but a cross section of the city, people in the arts, technology, media, diplomacy, legal—and we reached for African-American power players.” The magazine previously hosted the fete at more historical venues, such as Dumbarton House (in 2006), Meridian House (2007), and Halcyon House (2008). |
|
CONTINUED > |
|
|
PHOTO GALLERY |
|
|
|
|
 | Design Cuisine served mini tater tots drizzled with truffle oil and Parmesan cheese, as well as mini beef burgers on Stilton cheese brioche buns. Photo: Tony Brown/Imijination Photography for BizBash |
|
|
|
|
|
|
 | One seating area comprised double beds covered in black silk and topped with a collection of fuzzy pink and white sequined pillows. Photo: Tony Brown/Imijination Photography for BizBash |
|
|
 | At a Lucite tortoise-shell bar backed by a wall of votive candles, bartenders poured Champagne cocktails garnished with fresh berries and edible flowers. Photo: Tony Brown/Imijination Photography for BizBash |
|
|
|
|
André Wells of Events by André Wells decorated the 20,000-square-foot space with more than 25 lounge and seating arrangements, ranging from metal café tables and chairs to a series of double beds draped in black silk and topped with pink and white pillows. Sheer white curtains draped and softened the wraparound floor-to-ceiling windows. Florists from Janet Flowers made good use of exposed pipes by hanging arrangements of cherry blossom branches and dangling glass vases with a single red rose. Guests wandered the vast space and found three bars where bartenders mixed Champagne cocktails garnished with fresh berries and edible flowers.
Design Cuisine created a temporary kitchen in an empty section of the 12th floor, where chefs prepared an extensive menu of hors d’oeuvres, including lobster and crab maki, tater tots with truffle oil, and mini burgers on Stilton cheese brioche buns. New York-based East Coast Entertainment provided the band BS&M, who played high energy R&B tunes, which drew the crowd to one end of the space. But rather than dance, most of the young guests preferred to chat in small groups.
Marketing firm Style & Image Network provided the 250 honorees with glossy gift bags filled with age-defying cosmetics and gift cards. At 11:30 p.m. remaining guests made their way across the street to club Ibiza for an after-party.
—Walter Nicholls
RELATED TOPICS
Washington Life, Style & Image Network, Cusp
MORE EVENT REPORT STORIES MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute New Moon Premiere Beckons 10,000 People and 2 Live Wolves MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental Dark and Moody Accents, Animal-Inspired Decor Appear on Tabletops at Diffa's Dining by Design More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar
MORE STORIES ABOUT WASHINGTON LIFE Washington's Top Literary & Publishing Events 2009 Roman Architecture Influences Second Annual Trust for National Mall Luncheon Change in Washington
| More Suppliers/Venues to Consider |
ADVERTISEMENT |
|
|
|
The Mayflower, a Renaissance Hotel
As the largest luxury hotel in Washington, D.C., the Renaissance Mayflower is a proud member of Historic Hotels of America. Offering exceptional meeting and event space, the hotel is an ideal location near three Metro lines. More >> EMAIL THIS RESOURCE |
|
DigiLink Inc.
DigiLink is a full-service commercial print operation conveniently located in Alexandria, Virginia, that specializes in event programs, brochures, posters, banners, invitations, table tents, and other event collateral. DigiLink offers custom and unique solutions to meet your requirements, with fast turnaround and competitive pricing. More >> EMAIL THIS RESOURCE |
|
Design Cuisine Caterers
Design Cuisine is a nationally recognized, full-service catering company. Its growth from a small boutique caterer to a leader in the Washington, D.C. marketplace is attributed to three primary areas of concentration: the development of a knowledgeable, responsive sales staff, the creation of a highly organized professional kitchen, and the acquisition of an extensive collection of unique rental equipment and linens. More >> EMAIL THIS RESOURCE |
| |
|
|
|
|
|
|
|