| EVENT REPORT 10.23.07 4:23 PM |
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| Meeting of the Men |
| For a men's fashion event, Nordstrom relied on a masculine favorite: black leather couches. |
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On Thursday, Nordstrom Tyson’s Corner hosted its biggest men’s fashion event of the year, erecting a 36-foot runway and a lounge setting (bedecked with black leather couches) for the in-house occasion. Open to the public, the event kicked off during store hours with cocktails at 6:30 p.m., followed by a 35-minute runway show at 7 p.m.
Sporting the wares of eight designers, male models walked the runway, which was three feet high and outfitted in black carpet. “The set is elaborate in the sense that it's different from anything we’ve done before,” said Nordstrom event marketing coordinator Lisa Imperato, who produced the event. “This is the first menswear show to come to the capital area—we haven’t seen anything like it around here—so it’s fun and exclusive.” |
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PHOTO GALLERY |
 | Black and dark purple hues dominated the runway and lounge for Nordstrom's men's fashion event.
Photo: Moshe Zusman |
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 | DJ Heather Femia—who formerly worked as a fashion director at Nordstrom—provided the musical backdrop.
Photo: Moshe Zusman |
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 | Windows passed out shrimp cocktail shooters.
Photo: Moshe Zusman |
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 | Models wore clothing by eight designers.
Photo: Moshe Zusman |
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DC Magazine was a sponsor and partnered in the evening’s promotion by running ads for the event in its October issue. (Nordstrom also ran a 16-page ad in the mag’s September issue, touting its men’s collections.) An RSVP email address in the ad helped gauge the number of attendees, which ran to some 300.
Windows Catering handed out lollipop lamb chops and diver scallops wrapped in bacon atop sweet potato latkes, but the dish that got the most attention was the dessert: churros filled with chocolate. The event also had an all-in-the-family twist to it: Background music was provided by DJ Heather Femia, a former Nordstrom corporate fashion director.
—Courtney Thompson
RELATED TOPICS
Nordstrom, DC Magazine
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