| EVENT REPORT 07.07.08 3:49 PM |
PRINT | SEND TO A FRIEND |
|
Corporate Comfort
|
| For the AT&T National golf tournament, several sponsors hosted private chalets on the course, creating branded havens for invited guests (while also providing a bit of company information). |
|
The second annual AT&T National kicked off last Wednesday at Bethesda's Congressional Country Club and ran through yesterday. Twenty-three-year-old Anthony Kim took home the $1 million winning share. Benefiting the Tiger Woods Foundation, the tournament attracted roughly 100,000 attendees (30,000 less than last year, which The Washington Post is attributing to Woods being a no-show), and some 100 sponsors, such as Kodak, Lockheed Martin, and FedEx, covered the public areas with logos, while others—including UBS and Charles Schwab—set up shop in private, custom chalets overlooking the course.
All catered by Ridgewells, the chalets kept the focus on the game, while also integrating corporate messages and branding. Here's a look at a few of the chalets. |
|
CONTINUED > |
|
|
|
|
|
RELATED TOPICS
AT&T National,
Tiger Woods,
Kodak,
Lockheed Martin,
FedEx,
UBS,
Charles Schwab
|
|
|
|
|
