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EVENT REPORT

What Guests Saw—and Tweeted—at 2014 Upfront Week

The four-day whirlwind of presentations and parties hosted by television networks saw media buyers, ad execs, and reporters post plenty of commentary, photos, and videos to Twitter and other social media platforms.

Every May, major broadcast TV networks gather media buyers, advertising executives, and press for Upfront Week, pitching new shows and schedules alongside ratings and sales opportunities. And as more and more networks—from Hispanic properties like Univision to cable channels such as Adult Swim—pack into the four-day event, the festivities get bigger and more visible on social media. This year marketers used Twitter mirrors on the red carpet, dedicated hashtags, and other ploys to encourage attendees to spread the buzz.

Here's a look at what guests at the presentations and parties of this year's Upfront Week were talking about on social media.


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