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READERS' FORUM

What Was Your Best Idea This Year?

Joanne Birkitt, Andrew Wells, and Jane Feigenson

Photos: Courtesy of Joanne Birkitt, Andrew Wells, and Jane Feigenson

“Partnering with well-known chefs at food festivals around the country. The chefs created innovative burger recipes that were paired with Amstel Light and Amstel Wheat, a hit among festival attendees.”
Yonathan Bendesky, brand manager, Amstel, New York

“Moving Santa’s landing at the annual holiday event we produce for the Mall at Millenia. This year, Santa will land on the roof of Neiman Marcus, which will allow all of the thousands of guests to see the spectacle.”
Bob Glickman, president, Glickman Productions, Orlando

“Engaging the audience at the Juvenile Diabetes Research Foundation gala with a tribute video in which we incorporated images of artists drawing—created with a free iPad app—into the background. As a child with diabetes described his fears of the disease, the drawing began developing on screen, illustrating his thoughts to terrific effect.”
Erick Weiss, president, Honeysweet Productions, Los Angeles

“Running with the color of the year, orange. It worked so well with all the events and was a fun theme for the staff. From painted doors to larger-than-life, zany floral concepts, we enjoyed finding new ways to incorporate the color as a running theme.”
André Wells, owner, Events by André Wells, Washington

“Suspending a huge sun disk made of thousands of LEDs from a track operated by a metronomic clock that moved it two inches each second. As guests entered the Friends of the High Line benefit gala, the sun was rising, and it was setting as the last guests left.”
Bronson van Wyck, founder, Van Wyck & Van Wyck, New York

“Hosting the Serve, an event created in support of the 21st year of our U.S. Open sponsorship, during which attendees were taught the Heineken Star Pour by draught master Franck Evers—who competed against 2012 London gold medalists the Bryan Brothers to see who could serve the perfect glass.”
Pattie Falch, brand director, Heineken Sponsorships & Activation Marketing, New York

“A fashion show with dogs and kids.”
Jane Feigenson, senior director of corporate events and community relations, Clarks, Boston

“A 48- by 16-foot semicircular automated LED video wall as the backdrop for our fashion show.”
Michael Gansmoe, vice president, Macy’s Special Productions, Minneapolis

“Shaking a cocktail in the sky on the Hendrick’s Gin hot-air balloon.”
Joanne Birkitt, marketing manager, William Grant & Sons, New York

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