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When Less Is More: 12 Ideas for Subtle Branding at Events

If overt logos are the wrong medium to communicate a message, take a page from these brands’ smart strategies for understatement at events.

Photo: Kayla Hernandez for BizBash

Sometimes the best approach is to plaster logos throughout an event space. But in other cases, a better way to communicate a brand’s message is to be more subtle, hinting at the host or sponsor by incorporating logos into the existing decor elements or by customizing food items. Here's a look at how companies like Fox and American Express added their imprint to an event in inconspicuous ways, from high-design wallpaper to flip-flops that marked the sand.


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