XA, the Experiential Agency

636 West 28th St., 9th Floor, New York, NY 10001 Get Directions


Darren Andereck moved from a career in finance to a creative path when he became partner of Alice’s Garden. He developed the floral design firm into a full-service event production company before it was acquired by XA in 2004. As president and creative director, Andereck oversees event design for the Experiential Agency, whose clients include the Ritz-Carlton in the Cayman Islands, Condé Nast’s Cookie magazine, and Gen Art.

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