Yahoo News D.C. celebrated the one-year countdown to the 2012 presidential election and the outlet’s year of upcoming coverage with a reception on November 9 for 300 public relations executives, press secretaries, and policy makers on the roof of the 101 Constitution building.
“In D.C., a lot of people still see Yahoo as a news aggregator, so the main goal was to open folks' eyes that we are a legitimate reporting outlet,” said Amber Allman, director of global public affairs at Yahoo News. “We’ve been making a lot of effort to reignite the brand in D.C., and it's especially timely because we were announcing a lot of our editorial efforts that will build up to the 2012 election.”
Dufour & Company Productions worked with Atmosphere Lighting, Occasions Caterers, and A Vista Events to transform the open-air venue with red and blue lighting and decor—representing both political parties—as well as the two colors that make Yahoo's purple logo. Star gobos and glowing hightops, buffet tables, and bars illuminated the event space overlooking the Capitol. Occasions served a specialty cocktail, the Yahoo-tini, in the brand's signature purple. The festivities also celebrated the announcement of David Chalian as Yahoo News D.C. bureau chief.