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Khandjian said they also created a contest for Playlist Live tickets that received more than 20,000 entries through YouTube, Twitter, Facebook, and email. To help the contest spread virally, entrants were asked to authorize a message that would automatically go out to their followers and friends saying “I can’t wait for Playlist Live where I’m going to meet my favorite YouTubers.” The message also included a link for the contest.
The two-day convention included performances, autograph sessions, and interactive talks with more than 60 YouTube personalities such as Shay Carl, iJustine, and Wheezy Waiter. The entire event took place inside one hotel ballroom so fans could easily move from one activity to the next, while not missing any of the performances on stage. Organizers even brought concessions into the room, so attendees would not have to leave if they were hungry.
The only event that took place in a separate room was Saturday’s YouTube Partner Meetup where staff from YouTube shared ideas on how to build audience, make money, and create content that is appealing to advertisers and an online audience.
To extend the reach of Playlist Live, organizers encouraged attendees to create videos during the event and post them to YouTube and other sharing sites. The event website is now soliciting suggestions on where to hold the next Playlist Live. Khandjian said whether it is Orlando or another city, they are definitely planning to do it in the summer since the majority of the attendees are students.