Michele LaufikSportsWrestleMania XL: Step Inside This Year’s New Fan ExperienceFor the 2024 event, WWE partnered with Fanatics Events to present WWE World at WrestleMania, a five-day event at the Pennsylvania Convention Center in Philadelphia.April 17, 2024Event Design & DecorA Must-Read: Get Inspired by These Book Launch Event IdeasFrom a mobile flower shop to clever place settings, here are some design concepts from recent gatherings celebrating authors.April 15, 2024SportsMen’s Final Four Fan Fest 2024: See How Brands Stood Out Among All the HooplaBrands including Capital One, AT&T, and Wilson joined in on the madness in Phoenix with over-the-top activations and immersive experiences.April 10, 2024Trade Shows15 Colorful Booth Designs From Natural Products Expo West 2024From a revamped brand identity to bodega-inspired settings, this year’s trade show featured fun experiential spaces for attendees to explore.April 9, 2024North AmericaOut of This World: Here's How Cities, Hotels, and Brands Plan to Celebrate the 2024 Solar EclipseFrom festivals to hotel packages to viewing parties, get a peek at some of the happenings that are planned around this major event.April 3, 2024Experiential Marketing, Activations & SponsorshipsGet a Sneak ‘Peak’ at This Cool Pop-Up From Kiehl’sThe skincare brand hosted a mountainside experience in Jackson Hole, Wyo., to raise awareness about the importance sun protection year-round.March 27, 2024Experiential Marketing, Activations & SponsorshipsSee How NBC Celebrated the 25th Anniversary of 'Law & Order: SVU'The network transformed Rockefeller Plaza into a fan experience with clever nods to the iconic series and its characters.March 25, 2024Experiential Marketing, Activations & SponsorshipsSee Inside Coke’s Trippy AI-Powered Pop-Up ExperienceThe beverage brand partnered with Momentum Worldwide to create a bright, bold space to introduce its newest flavor, Coke Spiced.March 20, 2024Experiential Marketing, Activations & SponsorshipsGet Blown Away by This Clever Product Launch Event From Garnier FructisTo promote its new haircare collection, the brand hosted a science-themed event with cool interactive experiments, a giant hair-dryer, and fun F&B.March 14, 2024Experiential Marketing, Activations & SponsorshipsSee Inside This Picture-Perfect Venue for the ‘Dune: Part Two’ Premiere After-PartyWarner Bros. hosted the U.S. premiere of the film at Lincoln Center and the American Museum of Natural History’s new wing.March 11, 2024Previous PagePage 2 of 109Next PageTop StoriesSportsWhat It Took to Produce Travis Kelce's Headline-Grabbing Music FestivalThe Super Bowl champion drew 20,000 fans, memorable music performances, and five times as many sponsorship dollars to his second Kelce Jam. Here, the event's production team shares all the insider details.Opinion & ExpertsTop Trending Stories on BizBash: May 2024Industry InsidersEngaging Exhibit Design by ShepardTrade ShowsHow the Streets of Los Angeles Became the Star at IPW's Opening NightExperiential Marketing, Activations & SponsorshipsSee How Tennessee Tourism Turned Concertgoers’ Brain Waves Into Travel Recs