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Events
Connect Marketplace is Where Events Business Gets Done.
Connect Marketplace isn't just any conference—it's your gateway to unlimited opportunity. Secure your spot!
Sports: Page 3
Sports
Clever Plays Event Profs Can Take From the Sports Marketing Playbook
Here, find event industry experts’ top recruits when marketing for a sporting event.
Sports
NHL Winter Classic 2024: How the League Turns a Baseball Stadium Into an Ice Rink
This year's annual outdoor ice hockey game saw the Seattle Kraken defeating the Vegas Golden Knights. Kraken CMO Katie Townsend walks us through the coolest fan activations, and Visit Seattle’s Kelly Saling explains how Seattle soared as host city.
Sponsored
Welcome to Championship Valley
The game plan behind Greater Phoenix's rise as a premier mega-event destination.
Sports
See How Traditions and Trends Combined at the College Football Playoff Gifting Experience
Gifts for the Good Life returned to the championship game where it designed a special anniversary-inspired swag suite for VIPs.
Sports
How Brands Won Over Fans at the 2024 College Football Playoff National Championship Game
Inspired by the saying "Everything's bigger in Texas," brands like AT&T, Modelo, and ESPN went all out for this year's game in Houston with interactive experiences and fun activations.
Sports
How the 2023 MLS Cup Became a Second Chance for a Big Celebration in Columbus
From 1,500 fans to 20,000, see how Columbus Crew's recent championship celebration was vastly different from its crowning in 2020.
Most Popular
Brands & Event Pros
Industry Innovators 2024: 12 Experiential Event Producers Who Want Their Events to Leave a Lasting Impact
Experiential Marketing, Activations & Sponsorships
30 Cool Event Ideas You May Have Missed From Porsche, Shondaland, BÉIS, and More
Sports
What It Took to Produce Travis Kelce's Headline-Grabbing Music Festival
Event Design & Decor
The Unexpected Places Top Designers Have Found Event Inspiration
Brands & Event Pros
Industry Innovators 2024: Mili Marcetic
Trade Shows
How the Streets of Los Angeles Became the Star at IPW's Opening Night
Sports
Trend Spotted: 13 Larger-Than-Life Sports Stunts We're Still Thinking About
To grab attention at a sports game, sometimes you need to think
big
.
Sports
BizBash Sports Power Players 2023: 11 Sports Event Profs Creating Their Own Playbooks
These sports event planners, producers, entrepreneurs, and marketing wizards are leading the way when it comes to executing incredible fan experiences.
Sports
A Behind-the-Scenes Look at the Inaugural BizBash Sports Summit
In late November, BizBash Sports brought together some of the best minds in sports events.
Sports
How the NBA's Players Association Builds Fan Community with Its Annual Mobile Tour
Now in its third year, NBPA's mobile bus activation is all about giving back, getting fans closer to their favorite players, and supporting local businesses.
Sponsored
Lighting Up the Game
How drone light shows are revolutionizing fan experiences for professional sports.
Sports
Formula 1 Las Vegas Grand Prix: Behind the Scenes of the Race's Biggest Events
See how brands like American Express, Red Bull, Hilton, and T-Mobile marked the occasion in Sin City.
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