Tushy attracted crowds for its gimmicky Funeral for a Tree in April and is trying again with Butt-Con.
How Do You Promote a Bidet Company? Organize Butt-Con, Of Course

Tushy founder Miki Agrawal explains the inspiration behind the brand’s inaugural convention.

Experiential, Activations & SponsorshipsAugust 21, 2019
Produced by an in-house team, the pop-up, which ran from July 12 to 21 following a V.I.P. client pre-shop day, fans and shoppers could partake in the shop via a traditional 'drop' formula: get in line, leave a name, come back to wait your turn. Once inside, the neon green mania continued, powder-coated on everything from a living room vignette complete with live plants and special 8-bit video game playable on a, you guessed it, neon green TV set. As the design would have it, neon also played a major design component to its massive Louis Vuitton X retrospective exhibit that opened almost concurrently on Rodeo Drive in Beverly Hills.
See How Gucci, Chanel, and Louis Vuitton Do Pop-Ups
Event DesignAugust 19, 2019
Mastercard brought on Adirondack Studios to design a replica of the Rock in Zanzibar. Guests enter the venue on a boardwalk over sand, surrounded by tropical plants, recalling the original location of the restaurant, which is owned by Nigel Firman.
Q&A: Why Is Mastercard Opening Restaurants in New York?
Event Production & FabricationAugust 19, 2019
Major League Baseball and the Cleveland Indians partnered with the Rock & Roll Hall of Fame to host a V.I.P. event ahead of the M.L.B. All-Star Game in July. The event, which was held in the venue and a 22,000-square-foot tent that covered the venue plaza, included a circular stage with a guitar cutout overhead that displayed the league logo. Joan Jett later performed at the event, which was designed and produced by Party Planners West Inc. Tenting was handled by Select Event Group.
10 Best Ideas of the Week: Cocktails Served on Life Preservers, Chipotle Fanny Packs, M.L.B.’s Rock & Roll Stage
Experiential, Activations & SponsorshipsAugust 16, 2019
Beautycon Festival L.A. took over the Los Angeles Convention Center from August 10 to 11 with speakers including Priyanka Chopra, Anastasia Soarer, Huda Kattan, and Ciara. The weekend marked the debut of #ialso, Beautycon's new partnership with Shopify providing resources for young entrepreneurs. There was also a vending machine that exchanged prizes for Twitter posts, plus the usual mix of creative, photo-friendly booths; check out some highlights here.
This Week in Los Angeles: Creative Trade Show Booths, Canceled Emmys Parties, a Music Festival Run Entirely By Women
Los Angeles / Southern CaliforniaAugust 16, 2019
At each pier, brand ambassadors handed guests complimentary Stella Artois from mini environments inspired by the French Riviera.
Cheers to Summer: 24 Event Highlights From Beverage Brands This Season
Experiential, Activations & SponsorshipsAugust 15, 2019
The Pritzker Forum on Global Cities featured a stage designed for live stream audiences.
How This Conference Designed Its Stage for a Live Stream Audience
Event Production & FabricationAugust 15, 2019
Opened in May, Hotel Belmont in downtown Vancouver embraces a retro-modern style full of bright colors, neon lights, and flamingo printed walls. The boutique property features four areas for events: the Living Room, Basement, Kitchen, and Den. The Living Room is a dimly-lit lounge with deep turquoise walls and hot pink bar stools that has a 179-person capacity. The Basement features arcade games, a dance floor, and a bowling lane, and it can accommodate 183 people. The Kitchen and Den are both private gathering spaces for 27 people.
10 New Vancouver Venues for Summer 2019 Meetings and Events
VancouverAugust 15, 2019
Serena Wiliams (left) was interviewed by activist Naomi Wadler and Teen Vogue editor in chief Lindsay Peoples Wagner at the Teen Vogue Summit in Los Angeles in December.
9 Inspiring Women's Sports Stars to Book for Your Next Event
Programming & EntertainmentAugust 14, 2019
Afro-Brazilian music and dance group TDot Batu performed at the sixth annual Amari Thompson Soiree, which took place August 1 at the Globe and Mail Centre. The event raised money for Epilepsy Toronto.
This Week In Toronto: Canadian National Exhibition Returns, an Upscale Cannabis Lounge, Cirque du Soleil Gives Back
TorontoAugust 14, 2019
Blue Plate (@blueplatechicago) creates picture-perfect dishes such as 'Things Aren’t Always As They Seem,' made with cheese molded to resemble summer fruits, pumpernickel “dirt,” chocolate-covered “grasshoppers,” edible “pebbles,” and grilled bread.
29 Event Caterers You Should Be Following on Instagram
CateringAugust 13, 2019
Opened in March, English gastropub Wolf and Workman is the Burgundy Lion Group’s latest venture. The menu, inspired by London’s pub cuisine, showcases seasonal ingredients from independent Quebecois farmers and suppliers. Situated in Old Montreal, the space was originally built in the 1830s, and is decorated with brick walls, plush red couches, and ornate chandeliers. The interior comprises a 60-person bar area and an 80-person dining room, and the terrace accommodates another 65 guests.
10 New Montreal Venues for Summer 2019 Meetings and Events
MontrealAugust 13, 2019
Nicolas Graf 1600 X900
Podcast: Higher Education's Role in the Future of Event Management & Hospitality (Episode 159)
GatherGeeksAugust 13, 2019
In the so-called 'Pepsi Grove,' guests could pose for photos (and grab some shade) under a giant prop rainbow. They could also swing under cloud-shaped balloons.
Lollapalooza 2019: Inside Guest-Focused Brand Activations from Brands Like Pepsi and Cupcake Winery
Experiential, Activations & SponsorshipsAugust 12, 2019
Fox hosted its inaugural Fan Fair at this year’s Comic-Con, spanning 24,000 square feet with production by Creative Riff. Located across from the New Children’s Museum was a carnival-inspired space highlighting the network’s Animation Domination, a Sunday-night block of animated shows including The Simpsons, Bob’s Burgers, and Family Guy. Interactive games included a water-gun shootout with visuals from the animated shows. See more: Comic-Con 2019: The Coolest Things You Missed at the Massive San Diego Convention
10 Best Ideas of the Week: Fox's Carnival-Theme Comic-Con Space, a Looney Tunes Basketball Court, Fila's Psychedelic Photo Op
Experiential, Activations & SponsorshipsAugust 9, 2019