Throughout the day, Melanie was serenaded by multiple acts, including Hamilton actor Jordan Fisher, who sang a reimagined version of Brahms’ Lullaby.
Sweet Dreams: How SmileDirectClub Turned Sleep Into a Daylong Stunt

The teledentistry company partnered with an improv group to promote its new aligners with a 10-hour activation in New York’s Grand Central Terminal.

Experiential, Activations & SponsorshipsOctober 21, 2019
At Pier 97 events during the festival, presenting sponsor Capital One had a blind taste test activation that put cardholders in the spotlight. The booth also had a candy wall where guests could grab colorful candies and guess the flavor at an iPad station. IMG Live produced Capital One’s festival activations.
New York City Wine & Food Festival 2019: 25 Event Highlights You Missed From the City's Biggest Culinary Festival
Experiential, Activations & SponsorshipsOctober 17, 2019
(From left): Amaia Stecker, Miguel Peguero, Amy Shey Jacobs
What's a Must-Have Tool That You Can't Work Without?
Opinion/ExpertsOctober 17, 2019
The Palm Springs, California-based Arrive Hotel brand opened its first Texas location in East Austin in July. The five-story industrial building features 83 guest rooms and suites, check-in via the bar with a complimentary cocktail, and Austin field guide kit. Because there is no check-in area, all concierge and room service requests are conducted via text messaging. Then there are two restaurants overseen by lauded Austin chefs Todd Duplechan and Jessica Maher: the Goan-Portuguese Vixen’s Wedding that seats 54 inside, 20 at the bar, and 18 on a patio; and Cajun-inspired Lefty’s Brick Bar, which is dedicated to gin. Also on property is the Cartel Coffee Lab café.
10 New Austin Venues for 2019 Fall Meetings and Events
VenuesOctober 17, 2019
Bizbash Top 1000v2
The BizBash Top 1000 People in the U.S. Event Industry
BizBash ListsOctober 16, 2019
The Vineyard Vines' whale is filled with 15.5 million pink cranberries.
Why Is This Cranberry Bog Shaped Like a Giant Whale?
Experiential, Activations & SponsorshipsOctober 16, 2019
Rethink Breast Cancer's annual Boobyball had an 'Into The Ocean' theme with photo ops inspired by underwater environments.
This Week In Toronto: an Ocean-Theme Boobyball, Toronto Cocktail Week, an Elton John Pop-Up
CanadaOctober 16, 2019
2019 Mac Racingstart1 33
Chicago's Top 100 Events 2019
Top 100 EventsOctober 15, 2019
Eye-catching graphics on the walls played on the company's name, with puns such as 'Be your best E.L.F.' and 'E.L.F. care.'
How This Cosmetics Launch Transported Guests Into the "Beauty-Verse"
Experiential, Activations & SponsorshipsOctober 15, 2019
Sarahx Courtney 1600 X900
Podcast: The #MeetingsToo Movement and How Event Pros Can Combat Sexual Harassment (Episode 168)
GatherGeeksOctober 15, 2019
American Express sponsored ACL for the third consecutive year.
How Brands Maintained an Authentic, Local Vibe at Austin City Limits
Experiential, Activations & SponsorshipsOctober 14, 2019
Teyana Taylor headlined the first concert for Beat of My City, which took place September 21 in Harlem. Taylor's performance supported the nonprofit Dunlevy Milbank Center.
How McDonald's Is Getting Music Lovers to Raise Money for Social Causes
Experiential, Activations & SponsorshipsOctober 14, 2019
Top row: Duncan Wardle, Deesha Dyer; bottom row: Bronson van Wyck, Cara Kleinhaut
See Who's Speaking at BizBash Live: New York
Opinion/ExpertsOctober 14, 2019
The inaugural New York Times Food Festival took place October 5 to 6 at venues including the TimesCenter and Bryant Park. Sponsor activations in Bryant Park included an Uber Eats photo op that invited attendees to pose on a bicycle in front of a block wall of food containers in various shapes and sizes. The wall displayed hashtags for the online ordering and delivery company.
10 Best Ideas of the Week: Trojan's Sex-Ed Van Tour, 'Maleficent'-Theme Ice Cream, Mastercard's Pop-Up Art Exhibition
Experiential, Activations & SponsorshipsOctober 11, 2019
The 10th anniversary of the Veuve Clicquot Polo Classic took place at Will Rogers State Historic Park on October 5. Drawing more than 7,500 attendees—including A-listers Julia Roberts, Kirsten Dunst, and Regina Hall—the stylish, champagne-filled event and polo match featured flower-covered photo ops, bright yellow details, and upscale food trucks and lawn games. BrownHot Events and Revelry Event Designers handled decor and production. New this year was the ultra-V.I.P. La Grande Dame Garden, which offered fieldside views and champagne bottle service for $1,900 per person.
This Week in Los Angeles: Veuve Clicquot's Stylish Polo Classic, a 'Breaking Bad' Pop-Up Restaurant, a Batman-Theme 5K Run
Los Angeles / Southern CaliforniaOctober 11, 2019