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It's no secret that glam stations are prevalent at music festivals. At Coachella 2024, Pinterest activated with a fashion and beauty experience called Manifest Station, produced by MKG. Inside, fans could get glowy beauty looks created by celebrity makeup artists from trend-inspired menus built through collaborative boards on Pinterest. Popular options included bold, colorful graphic liners; gemstones; pearls; and metallic stickers. See more: Coachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand Activations
Event Design & Decor
10 Glam Stations That Stole the Spotlight at Events
Instead of a free water bottle or notebook, these activations send guests home with a glow-up.
The Pinnacle
Nashville
7 New Venues in Nashville for Spring 2025 Meetings and Events
Last month, Nike's Jordan Brand and streetwear brand Union Los Angeles worked with Team Epiphany to host Late Night with Union, a live event taping that celebrated 40 years of sneaker culture through fun nods to old-school talk shows.
Sports
How This Retro Talk Show-Style Event Celebrated 40 Years of Sneaker Culture
Château St. Gerlach | Maastricht, Netherlands
Global
10 New International Venues for 2025 Meetings and Events
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Industry Insiders
SPYSCAPE's Planner Showcase Is March 20: Secure Your Spot!
White Papers & E-books
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Tracking the Right Metrics for Event Success
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An Actionable Path Forward
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Crafting a New Playbook for Sports Events & Experiences

Production & Strategy

Since 1996, more than 175 people have lost their lives at U.S. concerts, with over 722 deaths reported globally due to event-related crowd incidents. According to the Pink Bows Foundation, 82% of these were caused by preventable hazards.
Programming & Entertainment
How a Tragic Loss Led to This Groundbreaking Event Safety Initiative
On Air Fest 2025 took place Feb. 19-21 across four venues in Brooklyn. Here, Seth Meyers' session on risk-taking doubled as a live taping of his hit podcast, Family Trips with the Meyers Brothers.
How This Podcasting Fest Turned Up the Volume on Attendance, Content, and Star Power
In February, L'Oréal Paris hosted a pop-up event to celebrate the launch of its new Paradise Big Deal Mascara. It featured an immersive billboard activation in Times Square where visitors were able to have their lashes featured. Eight thousand products were distributed and the experience generated 18.6 million instances of the hashtag #bigdealmascara.
Top 5 Ways Event Profs Measure the Success of Pop-Up Activations
The screenings were open to the public and targeted toward fans of the show, entertainment influencers, and media known to be part of the Yellowjackets Hive. In total, over 400 tickets were sold across all four cinemas, with nearly 5,000 fans visiting the lobby installations.
See Inside These Buzzy ‘Yellowjackets’ Screenings
LaCroix had a floral-themed photo wall activation that offered both printouts and digital photo files.
South Beach Wine & Food Festival 2025: 40+ Mouthwatering F&B Trends and Event Strategies
In the wake of January's devastating wildfires, a portion of proceeds from Natura Bissé's Casa Hollywood event went to local LA-based organizations. 'It was our way of bringing a little radiance back to the city we love,' said the brand's Alejandro Garçon.
This Skincare Brand Created an Oasis of Wellness in the Wake of LA's Wildfires
Guy Fieri’s Flavortown Tailgate
Top Trending Stories on BizBash: February 2025

Catering & Design

Robertson’s Flowers & Events scored the second-highest amount of points in the Floral category with its exhibit, 'Tending Our Roots.' The design takes inspiration from the proverb, 'One generation plants the trees; another gets the shade.” The 'tree of life' figure in the center is drawn from a real-world park in Singapore focused on sustainability and is meant to symbolize the efforts of the current generation in planting seeds for a future filled with environmental benefits. Beneath the canopy is a cityscape 'where our roots connect us through a common weave under the promise of a shared sunrise,' the Robertson's team shared on social media.
Florals
11 Futuristic Floral Designs From the 2025 Philadelphia Flower Show
Governors Ball
Oscars 2025: Steal-Worthy Event Design Highlights From Hollywood's Biggest Week
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What's Working Now in Event Swag?
Guests at the viewing party enjoyed a seated meal under a canopy of lush leaves. Avenge Creative worked with vendors including Unmatched Lighting, Jackson Shrub Supply, Event Carpet Pros Inc., GifCube, Town & Country Event Rentals, and Stitch. See more: Golden Globes 2025: See Inside the Award Show, Plus How the Wildfires Are Affecting Other Hollywood Events
17 Stunning (and Unique) Ways Events Have Immersed Guests in Nature
Casamigos returned as the exclusive tequila partner with its giant ice luge and ski lodge-inspired activation.
Chill Out: These Ski Resort-Inspired Events and Activations Are Snow Much Fun
2025 Industry Innovators Article Image Catering
Industry Innovators 2025: 10 F&B Professionals Who Are Rewriting the Rules of Event Catering
The glamorous gathering took place on Dec. 6, featuring design, production, and fabrication by AKJOHNSTON Group. The event, the performing arts center's signature fundraiser, honored all the former chairs from the past 50 years.
How This Lavish 50th Anniversary Event Impressed a Seen-It-All Crowd of Philanthropists
Webinars & Virtual Events
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Incentive Trips Unveiled
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Immersive Experiences Unveiled
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Harnessing Event Tech for a Frictionless Onsite Experience
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Event Tech & Virtual

Choosing the right trade show technology can make or break your event. Find the best tools to streamline operations, boost exhibitor ROI, and enhance attendee engagement.
Sponsored
Choosing The Best Trade Show Technology For Your Event
What if you could infuse traditional golf with the fanfare and excitement of sitting courtside at an NBA game? That's one of the goals behind TGL, a new tech-forward team golf league from Tiger Woods and Rory McIlroy, and their partnership with the PGA Tour. Innovative technology touches include a massive simulator screen and a green with an undulating, adaptable surface to create hole variations. See more: Behind the Scenes of a TGL Match—and Why Its Fans Might Have the Best Seats in Golf
Event Tech Check: Must-Know New Tools for Tracking Revenue, Real-Time Analytics, and More
At CES, appliance and electronics manufacturer Hisense hosted an immersive booth experience designed and executed by Impact XM. The space aimed to showcase Hisense's technology through the overarching theme of 'AI Your Life,' which highlighted how artificial intelligence can enhance everyday living through various interactive zones and activations. See more: CES 2025: 50+ Memorable Ways Brands Drove Innovation at the Giant Tech Show
Event Tech Check: Cool New Tools for Virtual Event Production, Exhibitor ROI, and More
Delta Air Lines
CES 2025: 50+ Memorable Ways Brands Drove Innovation at the Giant Tech Show
Our CES 2024 coverage was one of BizBash's most popular stories last year, with highlights like Seoul-based conglomerate SK Group's display of artificial intelligence and carbon-reduction technologies, housed under an amusement park concept called “SK Wonderland.” In addition to the giant “Wonder Globe,' the space featured a 'magic carpet ride' (a vehicle embedded with an AI processor) and an AI fortuneteller. This year's CES kicks off today in Las Vegas; stay tuned for our coverage in the coming weeks!
Event Tech Check: Innovative New Products for Exhibitor Management, Virtual Events, and More
Live Booth Tracking
Sponsored
Sick of Scanning for Session Attendance?
BizBash recently debuted our Most Innovative Meetings of 2024 feature, which spotlighted standout business gatherings—and plenty to tech-driven solutions—from brands like Google Cloud, Canva, and HubSpot. (Pictured: the tech-forward Visa Payments Forum, produced by Imagination in partnership with Wilson Dow Group, had a central LED cube that showcased Visa’s intelligent systems with dynamic content that adjusted throughout the day.)
Event Tech Check: An AI-Powered Event Assistant, New Venue Sourcing Tools, and More
In Print
BizBash Magazine Fall 2024: The Authenticity Issue
Fall 2024: The Authenticity Issue
BizBash Magazine Spring 2024: The Venue and Supplier Guide
Spring 2024: The Venue and Supplier Guide
BizBash Magazine Fall 2023: The Big Ideas Issue
Fall 2023: The Big Ideas Issue
BizBash Magazine Spring 2023: The Venue and Supplier Guide
Spring 2023: The Venue and Supplier Guide
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Venues & Destinations

Looking for a fun event moment near some of Atlanta's most popular venues? Following a $2.5 million renovation, the Georgia World Congress Center Authority (GWCCA) has reopened the popular Fountain of Rings landmark at Centennial Olympic Park. Daily shows, which kicked off this week, see water spray to heights of over 15 feet, along with more than 250 new LED ring lights offering 360-degree illumination in vibrant colors and patterns, and a sophisticated fog system with over 200 individual fog emitters—all synchronized to a curated playlist of songs from artists with ties to Georgia. In addition to Centennial Olympic Park, GWCCA’s campus includes the Georgia World Congress Center, the Mercedes-Benz Stadium, and Signia by Hilton Atlanta.
Global
What's New in Event Venues: Unique Wellness Initiatives, New Sustainability Tools, and More
Hotel Valley Ho
9 New Venues in Phoenix/Scottsdale for Spring 2025 Meetings and Events
One Kenmore Rooftop
11 New Venues in Boston for Spring 2025 Meetings and Events
Vela
10 New Venues in Chicago for Spring 2025 Meetings and Events
Painted Park
10 New Venues in Atlanta for Spring 2025 Meetings and Events
The Pinnacle is Nashville's newest premier destination for private events.
Sponsored
Inside The Pinnacle: A Venue for Every Special Event
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Sponsored
Ocean City, MD: Stress-Free Planning with Exceptional Off-Season Value
Industry Buzz
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US: 360 Destination Group and CSI DMC Merge, Play Playground Opens in Nashville, HumanX Headed to San Fran, and More
CANADA: Banff Food and Cocktail Festival, Ottawa Tourism's Anti-Human Trafficking Plan, Toronto Pearson's Award, and More
US: The iLUKA Collective Expands to US, CityPickle Returns to Central Park, NWSL Partners with Alex Cooper's Unwell Brand, and More
View more »

Meetings & Trade Shows

Mary’s Gone Crackers
Trade Shows
15 Attention-Grabbing Booths From Natural Products Expo West 2025
The cornerstone of any Connect event? One-on-one appointments between planners and supplier partners—where the planners stay put.
Big Business in the Big Apple—See Event Highlights From Connect NYC
TO Fest welcomed 100 clients and prospects to Kulture ahead of PCMA CL's closing night event—headlined by Gwen Stefani—at the nearby convention center. Upon entering, guests could pose in front of this VIP backstage-inspired photo op.
How Destination Toronto Brought Festival Vibes to a Major Industry Conference
TIME recently hosted 'The Closers,' which celebrated 25 Black leaders working to close the racial wealth gap. 'Thoughtful, culturally aware event design leaves a lasting impression, proving that diversity isn’t just a checkbox—it’s a driver of creativity, connection, and unforgettable experiences,' says the magazine's Chardia Christophe-Garcia.
Q&A: The Business Case for DEI in Event Hiring
Asheville was hit hard last September by Hurricane Helene, which brought flash floods, landslides, and record rainfall. Since then, the city has been recovering and is now eager to welcome back groups.
What's New in Meetings and Trade Shows: Hilton Trends Report, Disney's Creative Studio for Event Profs, Asheville Bounces Back, and More
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What Skills Do Event Professionals Need to Succeed in 2025?
At CES this year, Freeman’s AV team and its global brand experience agency, Sparks, collaborated to deliver Siemens' CES exhibit, aiming to showcase the technology giant's innovations through immersive storytelling and sustainable design. See more: CES 2025: 50+ Memorable Ways Brands Drove Innovation at the Giant Tech Show
What's New in Meetings and Trade Shows: CES Recap, NAMM Kicks Off in Anaheim, Plus the New Leader at the Helm of Explore St. Louis

Sports

Hennessy Arena 2x2 Showcase
Sports
NBA All-Star Weekend 2025: See How These Brands Engaged Fans On and Off the Court
Shaq's Fun House
Super Bowl LIX: 75+ Standout Moments From the Week's Top Events and Brand Activations
'Diversity in the room is good business,' said honoree Swin Cash to a raucous applause from the audience. Cash is a Naismith Memorial Basketball Hall of Famer and the senior vice president of basketball operations and team development for the New Orleans Pelicans.
How This Event Elevates Women Behind the Scenes in Sports
Kendrick Lamar performed at Super Bowl LIX on Feb. 9, 2025. The show 'may have been the best field usage in halftime history,' says Matt Stoelt, one of 10 event producers who reviewed the performance for BizBash.
Super Bowl LIX: Event Producers Give Kendrick Lamar's Halftime Show an A
TGL matches take place at SoFi Center on the campus of Palm Beach State College.
Behind the Scenes of a TGL Match—and Why Its Fans Might Have the Best Seats in Golf
2019 · Super Bowl LIII · Atlanta
BizBash 25th Anniversary: A Look Back at Some of Our Favorite Super Bowl Activations
Monster Energy executed a two-story space that played host to DJ sets and live podcasting sessions.
X Games Aspen 2025: How Brands Like Sonic and Monster Energy Shredded the Marketing Game