At Social Media on the Sand, mom influencers experienced one sensory activation after another—and captured it all for their followers.
![The dining room—which Friedland called the “hero” of the event—had two long dining tables, each with 80 seats. “Like a painter would create his canvas, I started thinking about the different elements [I wanted to] incorporate,” he said. “I approach events very much like a painting. It becomes a layered-type of growing experience.'](https://img.bizbash.com/files/base/bizbash/bzb/image/2020/02/Dining_Room_2.5e4ad9bae23aa.png?auto=format&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=525&w=630)
