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'I think it's important for brands to go to their customer versus their customer always having to come to them,' Schapiro said.
Experiential Marketing, Activations & Sponsorships
Gen Jeans: See How American Eagle’s Denim Deli Catered to Its Customers
The retail brand hosted a two-day pop-up in Nashville, Tenn., with an open-mic stage that expanded upon its “Live Your Life” messaging.
Unveiled at The William Vale
New York
19 New Venues in New York for Spring 2025 Meetings and Events
Event Eleven worked with Images by Lighting on the event's lighting.
Experiential Marketing, Activations & Sponsorships
30 Cool Ideas You May Have Missed From Lululemon, TIME, Maybelline New York, and More
Cosm
Sports
See How These Fan Experiences at The Players Championship Engaged a New Generation of Golfers
2025 Industry Innovators Article Image Planners Designers Producers
Brands & Event Pros
Industry Innovators 2025: 11 Planners, Designers & Producers Who Are Defining the Next Era of Events
White Papers & E-books
Bb Stova White Paper24 Digital Suite 880x496 Article Image (1)
Tracking the Right Metrics for Event Success
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An Actionable Path Forward
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Crafting a New Playbook for Sports Events & Experiences

Production & Strategy

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Strategy
How Higher Tariffs Are Impacting the Event Industry
To celebrate the launch of her new boutique event agency, Ashley Woody recently hosted 'A Night of Revelry' for professionals in entertainment, hospitality, and fashion at her Los Angeles studio.
How to Launch a New Event Agency in Decadence and Style
'I think we all may have crazy balloon stories,' says Kayla Jennings-Rivera, founder and creative director of Studio KJR. 'Have you ever popped 500-plus balloons in one sitting? Just put some headphones in, grab those sharp scissors, and watch your fingers!'
16 Event Profs Reveal Their Most Ingenious Problem-Solving Hacks
Since 1996, more than 175 people have lost their lives at U.S. concerts, with over 722 deaths reported globally due to event-related crowd incidents. According to the Pink Bows Foundation, 82% of these were caused by preventable hazards.
How a Tragic Loss Led to This Groundbreaking Event Safety Initiative
On Air Fest 2025 took place Feb. 19-21 across four venues in Brooklyn. Here, Seth Meyers' session on risk-taking doubled as a live taping of his hit podcast, Family Trips with the Meyers Brothers.
How This Podcasting Fest Turned Up the Volume on Attendance, Content, and Star Power
In February, L'Oréal Paris hosted a pop-up event to celebrate the launch of its new Paradise Big Deal Mascara. It featured an immersive billboard activation in Times Square where visitors were able to have their lashes featured. Eight thousand products were distributed and the experience generated 18.6 million instances of the hashtag #bigdealmascara.
Top 5 Ways Event Profs Measure the Success of Pop-Up Activations
The screenings were open to the public and targeted toward fans of the show, entertainment influencers, and media known to be part of the Yellowjackets Hive. In total, over 400 tickets were sold across all four cinemas, with nearly 5,000 fans visiting the lobby installations.
See Inside These Buzzy ‘Yellowjackets’ Screenings

Catering & Design

Athletic Brewing Company is working with more than 50 distributors in over 30 states to ensure that the brews are available at the concert venues.
Beverages
Beats Without the Buzz: Why Athletic Brewing Teamed Up with Live Nation
'The umbrella ceiling was a visual highlight and one of our favorite design elements,' said UNBOXED GROUP's Kyle Absolom. 'It featured over 600 white umbrellas, backlit to create a soft glow in that area.'
See Inside HBO's Stunning 'The White Lotus' Premiere Event
It's no secret that glam stations are prevalent at music festivals. At Coachella 2024, Pinterest activated with a fashion and beauty experience called Manifest Station, produced by MKG. Inside, fans could get glowy beauty looks created by celebrity makeup artists from trend-inspired menus built through collaborative boards on Pinterest. Popular options included bold, colorful graphic liners; gemstones; pearls; and metallic stickers. See more: Coachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand Activations
10 Glam Stations That Stole the Spotlight at Events
Robertson’s Flowers & Events scored the second-highest amount of points in the Floral category with its exhibit, 'Tending Our Roots.' The design takes inspiration from the proverb, 'One generation plants the trees; another gets the shade.” The 'tree of life' figure in the center is drawn from a real-world park in Singapore focused on sustainability and is meant to symbolize the efforts of the current generation in planting seeds for a future filled with environmental benefits. Beneath the canopy is a cityscape 'where our roots connect us through a common weave under the promise of a shared sunrise,' the Robertson's team shared on social media.
11 Futuristic Floral Designs From the 2025 Philadelphia Flower Show
Governors Ball
Oscars 2025: Steal-Worthy Event Design Highlights From Hollywood's Biggest Week
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What's Working Now in Event Swag?
Guests at the viewing party enjoyed a seated meal under a canopy of lush leaves. Avenge Creative worked with vendors including Unmatched Lighting, Jackson Shrub Supply, Event Carpet Pros Inc., GifCube, Town & Country Event Rentals, and Stitch. See more: Golden Globes 2025: See Inside the Award Show, Plus How the Wildfires Are Affecting Other Hollywood Events
17 Stunning (and Unique) Ways Events Have Immersed Guests in Nature
Webinars & Virtual Events
View More »
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Flawless or Forgettable?
Hilton Webinar Lead Gen20240823 Article Hero Image700x467 (1)
Incentive Trips Unveiled
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Immersive Experiences Unveiled
View More »

Event Tech & Virtual

Choosing the right trade show technology can make or break your event. Find the best tools to streamline operations, boost exhibitor ROI, and enhance attendee engagement.
Sponsored
Choosing The Best Trade Show Technology For Your Event
What if you could infuse traditional golf with the fanfare and excitement of sitting courtside at an NBA game? That's one of the goals behind TGL, a new tech-forward team golf league from Tiger Woods and Rory McIlroy, and their partnership with the PGA Tour. Innovative technology touches include a massive simulator screen and a green with an undulating, adaptable surface to create hole variations. See more: Behind the Scenes of a TGL Match—and Why Its Fans Might Have the Best Seats in Golf
Event Tech Check: Must-Know New Tools for Tracking Revenue, Real-Time Analytics, and More
At CES, appliance and electronics manufacturer Hisense hosted an immersive booth experience designed and executed by Impact XM. The space aimed to showcase Hisense's technology through the overarching theme of 'AI Your Life,' which highlighted how artificial intelligence can enhance everyday living through various interactive zones and activations. See more: CES 2025: 50+ Memorable Ways Brands Drove Innovation at the Giant Tech Show
Event Tech Check: Cool New Tools for Virtual Event Production, Exhibitor ROI, and More
Delta Air Lines
CES 2025: 50+ Memorable Ways Brands Drove Innovation at the Giant Tech Show
Our CES 2024 coverage was one of BizBash's most popular stories last year, with highlights like Seoul-based conglomerate SK Group's display of artificial intelligence and carbon-reduction technologies, housed under an amusement park concept called “SK Wonderland.” In addition to the giant “Wonder Globe,' the space featured a 'magic carpet ride' (a vehicle embedded with an AI processor) and an AI fortuneteller. This year's CES kicks off today in Las Vegas; stay tuned for our coverage in the coming weeks!
Event Tech Check: Innovative New Products for Exhibitor Management, Virtual Events, and More
Live Booth Tracking
Sponsored
Sick of Scanning for Session Attendance?
BizBash recently debuted our Most Innovative Meetings of 2024 feature, which spotlighted standout business gatherings—and plenty to tech-driven solutions—from brands like Google Cloud, Canva, and HubSpot. (Pictured: the tech-forward Visa Payments Forum, produced by Imagination in partnership with Wilson Dow Group, had a central LED cube that showcased Visa’s intelligent systems with dynamic content that adjusted throughout the day.)
Event Tech Check: An AI-Powered Event Assistant, New Venue Sourcing Tools, and More
In Print
BizBash Magazine Fall 2024: The Authenticity Issue
Fall 2024: The Authenticity Issue
BizBash Magazine Spring 2024: The Venue and Supplier Guide
Spring 2024: The Venue and Supplier Guide
BizBash Magazine Fall 2023: The Big Ideas Issue
Fall 2023: The Big Ideas Issue
BizBash Magazine Spring 2023: The Venue and Supplier Guide
Spring 2023: The Venue and Supplier Guide
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Venues & Destinations

1 Hotel Seattle
Seattle
5 New Venues in Seattle For Spring 2025 Meetings and Events
SUSHISAMBA Las Vegas
12 New Venues in Las Vegas for Spring 2025 Meetings and Events
The Ritz-Carlton Dallas, Las Colinas
8 New Venues in Dallas/Fort Worth for Spring 2025 Meetings and Events
The Dalí Museum
9 New Venues in Orlando/Central Florida for Spring 2025 Meetings and Events
The Pinnacle
7 New Venues in Nashville for Spring 2025 Meetings and Events
Château St. Gerlach | Maastricht, Netherlands
10 New International Venues for 2025 Meetings and Events
Looking for a fun event moment near some of Atlanta's most popular venues? Following a $2.5 million renovation, the Georgia World Congress Center Authority (GWCCA) has reopened the popular Fountain of Rings landmark at Centennial Olympic Park. Daily shows, which kicked off this week, see water spray to heights of over 15 feet, along with more than 250 new LED ring lights offering 360-degree illumination in vibrant colors and patterns, and a sophisticated fog system with over 200 individual fog emitters—all synchronized to a curated playlist of songs from artists with ties to Georgia. In addition to Centennial Olympic Park, GWCCA’s campus includes the Georgia World Congress Center, the Mercedes-Benz Stadium, and Signia by Hilton Atlanta.
What's New in Event Venues: Unique Wellness Initiatives, New Sustainability Tools, and More
Industry Buzz
View more »
US: Arizona Biltmore Leadership Updates, San Francisco Travel's 2025 Forecast, Marriott's One Millionth Room in the US, and More
CANADA: Made With Love Festival, Dreamspeakers International Indigenous Film Festival, Yukon Gathering Place, and More
US: Appellation Lodi Opens in May, Analog Events' New Hire, New Hilton Hotel in Park City, and More
View more »

Meetings & Trade Shows

Austin's forthcoming convention center will feature outdoor event space in front of the ballroom and lobby.
Trends
What's New in Meetings and Trade Shows: EIC's Futures Report, HumanX Heads to San Francisco, Austin Convention Center Renderings, and More
Mary’s Gone Crackers
15 Attention-Grabbing Booths From Natural Products Expo West 2025
The cornerstone of any Connect event? One-on-one appointments between planners and supplier partners—where the planners stay put.
Big Business in the Big Apple—See Event Highlights From Connect NYC
TO Fest welcomed 100 clients and prospects to Kulture ahead of PCMA CL's closing night event—headlined by Gwen Stefani—at the nearby convention center. Upon entering, guests could pose in front of this VIP backstage-inspired photo op.
How Destination Toronto Brought Festival Vibes to a Major Industry Conference
TIME recently hosted 'The Closers,' which celebrated 25 Black leaders working to close the racial wealth gap. 'Thoughtful, culturally aware event design leaves a lasting impression, proving that diversity isn’t just a checkbox—it’s a driver of creativity, connection, and unforgettable experiences,' says the magazine's Chardia Christophe-Garcia.
Q&A: The Business Case for DEI in Event Hiring
Asheville was hit hard last September by Hurricane Helene, which brought flash floods, landslides, and record rainfall. Since then, the city has been recovering and is now eager to welcome back groups.
What's New in Meetings and Trade Shows: Hilton Trends Report, Disney's Creative Studio for Event Profs, Asheville Bounces Back, and More
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What Skills Do Event Professionals Need to Succeed in 2025?

Sports

Last month, Nike's Jordan Brand and streetwear brand Union Los Angeles worked with Team Epiphany to host Late Night with Union, a live event taping that celebrated 40 years of sneaker culture through fun nods to old-school talk shows.
Sports
How This Retro Talk Show-Style Event Celebrated 40 Years of Sneaker Culture
Hennessy Arena 2x2 Showcase
NBA All-Star Weekend 2025: See How These Brands Engaged Fans On and Off the Court
Shaq's Fun House
Super Bowl LIX: 75+ Standout Moments From the Week's Top Events and Brand Activations
'Diversity in the room is good business,' said honoree Swin Cash to a raucous applause from the audience. Cash is a Naismith Memorial Basketball Hall of Famer and the senior vice president of basketball operations and team development for the New Orleans Pelicans.
How This Event Elevates Women Behind the Scenes in Sports
Kendrick Lamar performed at Super Bowl LIX on Feb. 9, 2025. The show 'may have been the best field usage in halftime history,' says Matt Stoelt, one of 10 event producers who reviewed the performance for BizBash.
Super Bowl LIX: Event Producers Give Kendrick Lamar's Halftime Show an A
TGL matches take place at SoFi Center on the campus of Palm Beach State College.
Behind the Scenes of a TGL Match—and Why Its Fans Might Have the Best Seats in Golf
2019 · Super Bowl LIII · Atlanta
BizBash 25th Anniversary: A Look Back at Some of Our Favorite Super Bowl Activations