Not every event has a stage, but any eye-catching area can be a smart spot to place a hashtag. That was the case with the June 5 release party for the Project X Xtended Cut
DVD in Los Angeles. Produced by the Visionary Group
, the backyard-bash-style affair for Warner Brothers and Break Media included an 18- by 10-foot pool, which had a banner marked with the event name and hashtag sitting at the bottom.
Photo: Mark Davis