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10 Best Ideas of the Week: OPI's Butterfly Murals, Halo Top Photo Booths, American Express' Augmented-Reality Tennis

Here's a look at 10 steal-worthy ideas we spotted this week.

By Ian Zelaya September 14, 2018, 7:00 AM EDT

Photo: Courtesy of Halo Top

This week's roundup includes butterfly murals at OPI's pop-up shop in New York; Halo Top photo booths mimicking ice cream cartons in Los Angeles; American Express' augmented-reality tennis experience at the U.S. Open in New York; and a doughnut wall in the shape of the San Francisco Symphony logo at an opening-night after-party. 

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